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Commodification: (Mi Lagay Ka Nung Logo Nung Mga Socmed Apps Kapag Binanggit Hehe)

Social media has transformed business by allowing widespread sharing of opinions and commentary. Companies can gather data on trends from social media to inform investment decisions but feel pressure to prioritize profits. As a result, social media platforms treat users as commodities by monetizing their data and content to target advertising. However, people are not products, and individual self-worth does not depend on public attention or consumption.

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Rocelle Alcaparaz
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154 views1 page

Commodification: (Mi Lagay Ka Nung Logo Nung Mga Socmed Apps Kapag Binanggit Hehe)

Social media has transformed business by allowing widespread sharing of opinions and commentary. Companies can gather data on trends from social media to inform investment decisions but feel pressure to prioritize profits. As a result, social media platforms treat users as commodities by monetizing their data and content to target advertising. However, people are not products, and individual self-worth does not depend on public attention or consumption.

Uploaded by

Rocelle Alcaparaz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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COMMODIFICATION

Commodification refers to the process by which something without an economic value


gains economic value. In simpler words, it is the transformation of goods, services, ideas,
nature, personal information and people into commodities or objects of trade.
Today, social media has penetrated the world of commerce and its consequent
dominance has forever changed the business landscape. Aside from factual reporting,
information is disseminated through Facebook, Twitter, Instagram, et.al that allow for
expression of opinions, perspectives, and commentary on relevant events as they happen. [mi
lagay ka nung logo nung mga socmed apps kapag binanggit hehe]

Thru social media, investors and companies can gather data of trends and movements in
the stock market. However, they are pressured to make profits. To meet these demands, they
need to adapt to changes that will impact their line of business.
Social media, by design, is like a showroom. The users are the commodity, the aggregate
content they post is their brand, and their followers are the consumers. The internet is more or
less a free market, and we alone are responsible for the product we sell.
However, we must never forget that people are not products. Whether your value is
recognized or not, whether your actions are seen or unseen, your existence continues. Our self-
value is something more complicated and more beautiful than appealing to public
consumption.
MEDIA PLANNING
What is Media Planning? It is the process to determine where, when, and how often to
run an advertisement to maximize engagements and ROI (Return on Investment), the practice
of attributing profit and revenue growth to the impact marketing initiatives.
It is often done by media planners at advertising agencies who have a firm
understanding of the organization’s brand, target audience, different media platforms and
media trends.
According to Michael Clark (2019), historically, media planning has been the art and
science of connecting with consumers through proxies such as publishers. Today, anyone
involved with digital media knows that you can get to consumers using these popular channels
that divided into two: Offline Media such as magazines, newspapers, radio, TV, and billboard
ads. Online Media with digital publications, social media, and programmatic advertising.
Here are the 3 essential steps that one must do to create a media plan:
Determine media goals and objectives, determine target audience, and consider frequency &
reach.

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