Topic: New Business
Idea of
‘App Based Online Laundry Service’
Submitted by:
Joy Das
ID: 191011187
Course code: BUS-206
Course Title: Principles of Marketing.
Date of Submission: 5th September
INTRODUCTION
WIPEITOUT is a symbol of laundry, dry-cleaning and pressing excellence. Our professional
laundry experts exercise utmost care in cleaning and processing of garments/linens. We have
developed our laundry & dry-cleaning processes to suit best to the nature and conditions of
each individual garment such as your shirt, trouser, coat, kameez, saree, etc and winter wears
of ladies and gentlemen.
New App Based Online Laundry Service
We are going to launch a new application based online laundry service where you can
download the app from play store or apple store, place order and our man will be at
customer’s door to pick the dirty cloths and after washing them they will deliver it to
customer’s doorstep again.
“WIPEITOUT” App Development
What makes all the other online laundry system different from us is our company has an app.
Our app will support ISO and android devices. We are going to develop our app by a
professional App developer from www.upwork.com. We will hire Full Stack Company. They
are going to help us develop costumed our app. And everyone in Bangladesh can download
this app for free!!
Service Portrayal
1. Download app and choose a service
2. Schedule pickup
3. Order processed
4. Order status notification on app
5. Doorstep Delivery
Service Profile
We will provide services like:
Wash and iron
Dry cleaning
Household fabric care
Saree polishing
Commercial laundry
Curtain Care
BODY:
MARKET RESEARCH AND ANALYSIS
We want to develop and introduce a new service. So, we have gathered information through
researching local laundries and traditional online laundry websites. We made a survey of the
market to have a clear idea about our market, our customer demand, needs and wants. This
information helps us to know about the current market and prospects of our new service.
Market Segmentation and Targeting
Before operating, we need to segment and target our customer.
Market Segments
We have observed and analysed the market and based on the nature of the market we
segmented the market in the following sectors:
Geographic Segmentation:
Gulshan
Banani
Niketan
Dhanmondi
Demographics:
Individuals
Family
Commercial / corporate clients
Psycho graphics:
Higher class
Higher mid class
Middle class
Behavioral:
Working parents
Health conscious
Sophisticated who take the service
Target Market:
Analysing all the segments, we decided our target market according to our product category.
The target customers of “WIPEITOUT” are working couple, health conscious people and
sophisticate people along with general people. The following graph gives a clear idea of our
target market.
Target Market:
TARGET MARKET
Working Couple Health Concious Sophisticated Person Normal People
25%
50%
15%
10%
Competitor Analysis
Analysing competitors before entering a new business is very important. It may conclude a
huge difference on profit margin if researched before or not. The major competitors of ours
will be:
Local laundry shops
Bandbox
Washout
Hello Laundry
Top Clean Bangladesh Limited
MARKET PLAN
Determining Price:
After analyzing local shops and some online shops price we have decided that our price list
will be:
For Men:
ITEM WASH DRY CLEAN STEAM IRON
Shirt 45 50 10
Pant 45 50 10
T- shirt 45 50 10
Panjabi cotton 45 55 10
Panjabi silk 55 80 10
Trouser 50 60 10
Sweater 110 130 30
Jacket 150 170 60
Safari Suit 90 110 40
Blazer 100 160 50
Waist coat 100 160 55
For Women:
ITEM WASH DRY CLEAN STEAM IRON
Kameez (cotton) 50 60 10
Kameez (Synthetic) 70 80 10
Payjama 50 60 10
Saree (Cotton) 120 140 50
Saree (Katan) 130 250 60
Saree (Jamdani) 150 200 70
Saree (silk) 120 180 60
Dupatta 40 50 10
Borkha 60 80 15
Shawl 110 130 40
Gown 300 350 120
Blouse 40 50 10
Besides we may offer some monthly packages like below:
Platinum Package (BDT600/ Monthly )
80 Pieces
Steam Iron only
Regular Price BDT 800
Package Price BDT 600
Save BDT 160
Gold Package (BDT400/ Monthly )
50 Pieces
Steam Iron Only
Regular Price BDT 500
Package Price BDT 400
Save BDT 100
Silver Package (BDT240/ Monthly )
30 Pieces
Steam Iron Only
Regular Price BDT 300
Package Price BDT 240
Save BDT 60
BRANDING
In this hyper accelerated world our mission is to help you to keep on moving and stray on top
of things. Providing you with the best platform you need to have total control over your
laundry management and drees well. Always in control, always dress well, and always on the
move.
Our strategies of successful branding will be:
Find the right Advertising/ branding way.
Keep brand consistent internally and externally.
Create the brand style guide and give to every employee.
Give brand time to work
Promotional Strategies:
Initially our promotional strategies will be:
Online promotion
Leaflet advertising on targeted areas
Discount codes
Sending Promo codes through SMS
Celebrity promotion
PACKAGING
Packaging involves designing and producing the container or wrapper for a product. To
maintain well packaging we follow some steps which is given below:
1. Stack big to small: pants first, then shirt, then socks and tie.
2. Eco-Friendly Paper bag: we use good quality paper bag which will be eco-friendly
and won’t pollute the environment.
3. Twist and compress: squeeze the air but don’t crush the clothes.
4. Twist tie and bun: We won’t tie a knot, instead make a “bun” on top.
5. Big Carton: We may use carton for delivering huge orders together.
LABELING
WIPEITOUT is the place where people come with their garments/linens for better cleaning,
fresh smelling and steam pressing. We execute safe and effective dry cleaning that prevents
shrinking and color bleeding of garments & linens.
Our products will be:
Washed in hygienic way
Machine washed
99.99% germ free
Full automatic washed
We practice Eco - Friendly laundry processes at the time of laundering your garments/linens.
We process your garments/linens with professionalism and integrity to provide you a
complete service that satisfies you.
The exceptional services that WIPEITOUT offers:
Customized laundry service
Premium Express services from factory
Home pick-up and delivery services in a designated area
Suitable washing process recommendation for special fabric of Bangladeshi fashion
houses.
CUSTOMER Relationship and management:
Customer service is another element of product strategy. Support services are an important
part of the customer’s overall brand experience. A company’s offer usually includes some
support services, which can be a part or a major part of the total offering.
Nowadays Product support services is also known as “Customer care service”. It shows
whether customer is satisfied with our product’s services or not. Company/Business with
better product support services gets more customers. So better the services for the customers
is the best. If customers are not satisfying with the service, then they will not come again for
our product or to our shop.
Our business idea was to open a Laundry shop with a new method of service. As a new start-
up business, we will not be able to know everything about our customer’s need and want or in
which way they want us to serve them. So to know more about their demand, we will take a
feedback of our customers. They will give us this feedback after using our shop. In this
feedback check, there will be questions regarding what they want from us, are they satisfied
with our service, which sector should we upgrade, what our lacking are etc. We will also do
this feedback check via social media. As a new business, our customer number will be low so
we will do this feedback check for 1 month. After getting the results we will be able to know
what our customers demand from us. Then we will shape things of our business to satisfy our
customers. Satisfied customers will surely come back for our services and also they will
notify other potential customers about our business. Thus our customer range will increase
along with the number of satisfied customers.
Secondly, we will provide a membership card of our business for the customers. This
membership card will not be for every customer. Customers will be able to buy a membership
card in exchange of certain amount of money. The limit of membership card will be 20.
Customers who will not have membership card can also get to enjoy some features too. There
will other features like home delivery, notify them via message/email, “take from home”
option where our staffs will collect their laundry from their home etc. For these features they
have to pay money. Also we will take payment through bKash, Rocket, Debit card etc.
Customers are the lifeline of any business. If the customers are happy with the business
system, then that business will be able to stay in the market for long time. So it is very much
important to take care of customers as they please.
Customer Satisfaction
Customer Satisfaction is our highest priority. Considering your busy schedule we remain open 9
am to 8pm (Except shops inside market) to serve you except weekly and govt. holidays.
CONCLUSION
In our opinion, as people are more mobile friendly now a days, app based online laundry service
has a very bright future which needs comparatively low investment but a proper management.
We are very hopeful about our initial idea of our online laundry service which will be first online
based independent laundry service in Bangladesh. If we get chance we are hopeful that we
will be able to develop the idea in more details and will be able to overcome the threats and
competitors and will be able to expand in more area.
If we can drag the plan further we hope to make good profit out of it and making place to our
customer’s heart.
REFERENCES
Principles of Marketing by Philip Cotler
Greatest Salesman in the World by Og Mandino
www.wikipedia.org
