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Fragrance Timeline

The document discusses the history and trends of popular fragrances from 1900-1950. In the early 1900s, fragrances became luxury items housed in expensive bottles during the Art Nouveau era. Coty created Chypre, one of the first modern fragrances, while Guerlain introduced Shalimar. In the 1920s, as women gained more freedom, flappers favored fragrances reflecting the modern era like Joy by Jean Patou and Chanel No. 5, which used new aldehydes. During the 1930s-40s, fragrances promoted femininity and glamour despite economic hard times, with classics like Miss Dior and L'Air du Temps. Overall, the document traces the evolution of frag

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78 views1 page

Fragrance Timeline

The document discusses the history and trends of popular fragrances from 1900-1950. In the early 1900s, fragrances became luxury items housed in expensive bottles during the Art Nouveau era. Coty created Chypre, one of the first modern fragrances, while Guerlain introduced Shalimar. In the 1920s, as women gained more freedom, flappers favored fragrances reflecting the modern era like Joy by Jean Patou and Chanel No. 5, which used new aldehydes. During the 1930s-40s, fragrances promoted femininity and glamour despite economic hard times, with classics like Miss Dior and L'Air du Temps. Overall, the document traces the evolution of frag

Uploaded by

Kathy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Why were some fragrances popular in their day?

Why did some fragrances transcend the trends?

1900-1920- The luxuries of Art Nouveau transformed fragrance into precious liquids housed in
expensive flacons to adorn vanities. Francois Coty invented a new fragrance: Chypre, named
after the island that inspired it, Cyprus. Chypre also became the name of a family of fragrances
that used similar notes. Guerlain was established and Shalimar was introduced.

20s- Women shed their corsets and became emancipated.  Hemlines rose and rolled-down
hose exposed the legs of flappers.  The return of peace set off new aspirations toward
modernity:  women work, play, and smoke. It was a time of shocking excess.Jean Patou's Joy
launched billed as the world's most expensive perfume.  The birth of the iconic Chanel N°5
introduced aldehydes which infused a breath of freshness and energy into fragrances.

30s 40s- These were tough economic times coming out of the Great Depression and into
WWII. But Haute Couture and fragrance married to showcase an image of feminine seduction
influenced by Hollywood star power.  After the war, Christian Dior launched a new look in
fashion and, in turn, fragrances became decidedly feminine and lighter. Glamorous women
everywhere wore wearing Miss Dior & L'Air du Temps

Parfum- through smoke

Perfume originally as offering to gods, nobility wore to get closer to Gods

Middle Ages: Wealthy wore musk amber resins, antibacterial properties

Renaissance: First Italian chemists, perfumers scented gloves with oils to mask tanning scent

Classical Era 1600-1700 : Bathing became dangerous so used a lot of perfume *Versailles

1700s: France center of perfumery. Eau de Cologne (Italian chemist made)

1860-1900 modern perfumery: first synthetic ingredients

******Birth of modern perfumery elevated fragrance to an arm form bc new notes became
available and perfumers could become more creative in their formulations

1900-1920: fragrance= luxury. Coty teamed up with Lalique to make beautiful bottles.

1920s-1930s: Chanel 5 w lots of synthetics

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