1.Complete the quotations at the beginning of the article with these words.
Which quotation do you find the
most interesting? Failure nothing success truth
2.Read the article. Choose the main message(s) (a-c)
a. It’s impossible to succeed when you make mistakes.
b. Knowing why things go wrongs teaches you nothing new.
c. Mistakes are inevitable – it’s what you do next that counts.
3.Read the article again. Find examples of three kinds of mistakes
1. Lack of planning
2. Lack of knowledge
3. Multiple causes
4.What do the underlined words refer to in these extracts from the article
5.Which of these things do you think influenced the `New Coke` disaster? Discuss
6.Are these nouns countable or uncountable? Which nouns can be used in both ways?
Failure, Success, mistake, truth, planning, knowledge, error, disaster, experience, expertise, blame,
catastrophe, fault.
7.Complete the sentences with the correct form of words from ex. 6. Sometimes, more than one word is
possible.
1. One of the Coca Cola’s biggest marketing _______is its name, which is the most recognized phrase in the world
after `OK`.
2.A series of computer______ led to the whole system closing down in our office.
3. It wasn’t my _______that I was late for the meeting: we were stuck in the lift!
4. My day has been a complete________. Everything went wrong!
5. My colleagues at work have lots more ______than I do, so they often help me out.
6. The news article was full of __________. In fact, there was hardly a word of_______ in it at all.
8. Put the words in order to make questions.
1. planning/ good/ how/are/at/you/?
2.expertise/you/areas/what/would/say/your/are/of/?
3. useful/your/knowledge/in/or/is/experience/more/job/?
4. you/when/speak/mistakes/do/making/you/mind/English/?
5. a/disaster/have/work-related/you/ever/had/?
6. your/for/ever/things/take/do/the/aren’t/you/blame/that/fault/?