VEER NARMAD SOUTH GUJARAT UNIVERSITY

Third Year B.B.A. (Semester -V)

Services Management - I
(Syllabus effective from June 2013)

Objectives:
To introduce student with concept of services, help them appreciated special
characteristics of it and equip with special tools to manage service business.
Pedagogic Tools:
Lectures, assignments, Case studies, Practical examples from corporate & business
world, projects & presentations.
Unit Course Inputs Weightage
1 Introduction to Service Industry
Introduction to Services, Unique characteristics of Services,
Classification of Services, Challenges confronted by Service
sector, Factors responsible for growth of Service Economy, 30%
Service Management.
2 Service Marketing Mix
Product: Core and supplementary Elements, Branding service
Products, Price: Role of Non-monetary costs, Pricing strategy,
Pricing and Revenue Management, Yield Management, Place:
Service Distribution, Role of Customers in Service Delivery, 35%
delivery through intermediaries, Franchising, Electronic
Channels, Self Service Technologies, Promotion: Role of
Marketing Communication, Marketing Communication Mix,
Integrated Services Marketing Communication
3 Extended Marketing Mix
People: Employee’s role in Service Delivery, Service Leadership 35%
And culture, Process: Service Blueprinting, Service Process
Redesign, Physical Evidence: Servicescape, Service Environments
Reference Books:

1. Services: Marketing, Operations and Management - Jauhari Dutta, Oxford University

Press.
2. Services Marketing - Govind Apte, Oxford University Press.
3. Services Marketing: Text and cases - Rajendra Nargundkar, Tata Mcgrow Hill.
4. Services Marketing: Concept, Planning and Implementation - C Bhattacharjee, Excel
Book.
5. Services Sector Management: An Indian Perspective - C Bhattacharjee, Jaico
Publishing House.
6. Services Marketing - Zeithmal, Bitner, Gremler and Pandit, Tata Macgrow- Hill
7. Services Marketing: a south Asian Perspective - Christopher Lovelock, Jochen Wirtz,
Jayanta Chatterjee, Pearson Education.
8. Services Management: Operations, Strategy, Information Technology – Fitzsimmons and
Fitzsimmons, Tata Macgrow- Hill.
 VEER NARMAD SOUTH GUJARAT UNIVERSITY
Third Year B.B.A. (Semester -V)
Entrepreneurship Development - I
(Syllabus effective from June 2013)
Objective:
 To make the students understand qualities of an entrepreneur.
 To make the students aware about the related aspect of entrepreneurship, including
project appraisal, analysis and management of a project.

Pedagogic Tools:
Lectures, Case studies, Presentation, Group Discussion, Seminar, Biography of Corporate
leaders.
Unit Course Inputs Weightage
1 CONCEPTUAL FRAMEWORK
 Definition, functions and qualities of entrepreneur
 Difference between entrepreneur and manager
 Definition of entrepreneurship and barriers 30%
 Types of Entrepreneurs
 Development of entrepreneurship
 Rural entrepreneurship
 Concept of Woman Entrepreneurship
 Institute in aid of Entrepreneurship (CED,EDI,NIESBUD,
STEPS SIDBI)
2 MOTIVATING THE ENTREPRENEUR
 Definition and process of motivation 15%
 Implication of Maslow’s and McClelland’s theory
 Motivating Factors
 Concept of Entrepreneurial mobility
 Concept of Entrepreneurial Competencies
 Integrated Contextual model of factors influencing
emergence of entrepreneurship
3 CONCEPT OF MSME
 Concept and Definition 25%
 Registration Procedure
 Whom to Approach for –what-organiizations for assistant under
MSME sector
4 SICKNESS IN ENTERPRISES
 Warning signals and remedies required 30%
 Rehabitation
 Definition of sick units and causes
 Rehabitation Institutions for sick project

(Presentation, Case studies, Discussion, Guest interaction)

Reference Books:
1) Dynamics of Entrepreneurship development Vasant Desai
(Himalaya Publishing House IV Edi 2007
2) Entrepreneurial Development- S.S. Khanka ( S.Chand & Co. ) III Edi. 2007
3) Essentials of Business Enviroment – K. Aswathappa (Himalaya Publishing
House)
4) Project Planning ti Implementation – Prasanna Chandra TMII Publishing 6th
Edi.
5) Essentials of Entrepreneureship and small business management, Thomas
Zimmerer Norman Scarborough, Prentice Hall of India
6) Business Maharajas, Geeta Piramal, Penguinbook
7) Business Legends. Geeta Piramal, Penguinbook
 VEER NARMAD SOUTH GUJARAT UNIVERSITY
Third Year BBA (Semester -V)
Business Environment
(Syllabus effective from June 2013)
Objective:
 To sensitize the class, that there are continuous changes taking place in the environment.
These changes are beyond the control of organization but they have significant impact on
Organizational functioning.
 To help understand importance of scanning environment on continuous basis.
 To sensitize with external factors (micro and macro) that can have potential impact on
Organization

Unit Course Inputs Weightage

1 Introduction
Concepts and Importance of Business Environment,
Environmental Analysis- Definition, Uses and Limitation, Process
of Environmental Analysis, Types of Environment: Internal 30%
Environment, External
Environment- Micro, Macro
2 Economic Environment
Nature & structure of Economic Environment, Economic Systems,
Economic policies - Privatization, Monetary Policy, Fiscal Policy, 40%
Constituents Financial Market: (A brief Introduction)
3 Legal and Political Environment
Three political Institutions-Judiciary, Legislation, Executive, Price
and distribution Control: Objectives, Different types of price
Controls, Public Distribution System, Competition Policy and law: 30%
Nature and Scope, Government policies and distortions to
competitions, interface of FDI and competition law, Pre requisites
for a competition policy, contours of competition law, Competition
Act 2002.
Reference Books:

1. Business Environment: Text and Cases Francis Cherunilam Himalaya Publishing

House.
2. Essentials of Business Environment - K Ashwathapa Himalaya Publishing House.
3. Business Environment - Shaikh Saleem, Pearson Education.
4. Business Environment - Vivek Mittal, Excel Books.
 VEER NARMAD SOUTH GUJARAT UNIVERSITY
Third Year B.B.A. (Semester -V)
Element of Strategic Management - I
(Syllabus effective from June 2013)
Objective:
 To orient students with those aspects of external and internal environment which are
important for organizations in formulating and implementing workable strategies for
achieving organizational objectives.
 To acquaint students with the process of developing strategies and methods for successful
implementation and evaluation of formulated strategies.

Pedagogic Tools:
Lectures, Case studies, Presentation, Group Discussion, Seminar, Role Play, Practical exercise.
Unit Course Inputs Weightage
1 Conceptual Framework for Strategic Management
 Concept, Meaning and Definition (Strategy, Policy, Tactics,
Strategic Management, Business Stake Holders, SBU.)
 Strategic Management Process and Its Implications 30%
Strategic Intent
Organisational Vision, Mission, Goals and Objectives, Their
formulation, and role in strategic management

2 Environmental Analysis
Concept and role of Environmental Analysis
Concept, Nature and Impact of Environment ETOP
Industry and Competition Analysis
Industry Setting, Structure, Attractiveness, Performance and
Practices.
Forces Shaping competition, Experience curve and its limitations. 40%
Competitor analysis.
Organizational Appraisal
Concept, Role and Process
Approaches for organizational analysis. Value chain approach and
Functional approach
Conceptual understanding of Core competence, Distinctive
Competence and Competitive Advantage OCP, SAP
3 Grand Strategies
Grand Strategies and their Variants. Why and when Corporate purse 30%
stability, Growth, Retrenchment and Combination Strategy
Business Level Strategies
Generic Business level strategies (Cost Leadership, Differentiation
and Focus)
Relevant cases for the above topics should be covered in the class discussion as well as in
Examination.
Reference Books:

NAME OF BOOK Author Publication/Publisher

Text Book: Business Policy: I.M. Prasad Sultan Chand & Sons
Strategic Management

Business Policy and Strategic Azhar Kazmi Tata McGraw Hill

Management Publishing Co.

Concept in Strategic T. Wheelen. D. Pearson Education

Management and Business Hunger
Policy
Strategic Management : Text V.S.P. Rao & Excel Books
and Cases Krishna
Strategic Management, Hitt,Ireland, & South-west Thomson
Competitiveness and Hoskisson Learning
Globalisation
Business Policy and Strategic Francis Cheruniam Himalaya Publishing
Management House

Business Policy and Strategic James, Gupta, Frank Bros. & Co.
Management Gheek
Strategic Management, an HILL, Charles W. Biztantra
integrated approach I.
Jones Gareth R.
Exploring Corporate-Text and Thomas Arther, A Prentice Hall India
Cases Strkland III A. J.
Strategic Management – Thomson Arther, A Tata McGraw Hill
concepts & cases Strackland III A.J. Publishing Co

Strategic Management – Text Dess, Gregory, G. McGraw Hill / Irwin

and Cases Lumpkin, G.T.
Taylor, Marilyn, L
Strategic Management – David, Fred, R. PHI Learning
Concepts and Cases
Competitive Advantage- Michael Porter Free Press, NY
Creating and sustaining
superior performance
Related Articles from Journals,
Websites and Periodicals.
Competitive Strategy Michael Porter Free Press, NY

Business Policy and Strategic P. Subba Rao Himalaya Publishing

Mgt House
 VEER NARMAD SOUTH GUJARAT UNIVERSITY
Third Year B.B.A. (Semester -V)
Project Management I
(Syllabus effective from June 2013)
Objective:
To make the students aware about the related aspects of entrepreneurship, including
project appraisal, analysis and management of a project.
PAGOGIC TOOLS: -Lectures, Case study, Presentation, Group Discussion, Seminars,
Biography of corporate leaders.

Unit Course Inputs Weightage

1 PROJECT MANAGEMENT
 Definition, meaning, characteristics, and types
 Project cycle
 Sources and preliminary screening of project ideas, identification 30%
and formulation
 Project design and Network Analysis (Gantt charts, CPM and
PERT)
 Project Report- General format (A) Scope(B) Feasibility report
 Setting (C) Contents (D) Performa
2 PROJECT APPRAISAL
(Definition, Meaning and scope)
(A) MAR KET ANALYSIS
 Information required for market analysis
 Definition of situational analysis
 Sources of market information – primary & secondary
 Demand forecasting
 (Qualitative – Jury and Delphi) 30%
 (Quantitative – Exponential and Leading Indicator)
(B) TECHNICAL ANALYSIS
 Location and site
 Raw Materials
 Product technology
 Site preparation
 Project engineering
 Factors affecting manpower planning(MMP)
3 FINANCIAL PROJECTIONS
 Preparation of projected financial statements 20%
 Projected fund flow and cash flow
 Debt service coverage ratio
4 FINANCING THE PROJECT
 Types of financial assistance 20%
 Procedure for project loan
(Presentations, Case studies, Discussion, Guest interactions)
Reference Books:

1) Dynamics of Entrepreneurship development – Vasant Desai

(Himalaya Publishing House) IV Edi 2007
2) Entrepreneurial Development - S.S.Khanka (S.Chand & Co) III Edi. 2007
3) Essentials of Business Environment – K. Aswathappa (Himalaya Publishing House)
4) Project Planning to Implementation – Prasanna Chandra TMH Publishing 6th Edi
5) Essentials of entrepreneurship and small business management, Thomas Zimmerer.
Norman Scarborough, Prentice Hall of India
6) Business Maharajas , Gita Piramal, PenguinBook
7) Business Legends , Gita Piramal, Penguin Book
 VEER NARMAD SOUTH GUJARAT UNIVERSITY
Third Year B.B.A. (Semester -V)
Research Methodology - I
(Syllabus effective from Academic Year 2017-18 onwards)

Objectives:
1. To expose students with the process of conducting scientific business research starting
with identifying a problem, through research design preparation, identifying the source
of data, collection of required data, analysis of collected data, interpreting the data up
to results & conclusion & preparation of research report.
2. To give proper orientation to students about business research process so that they can
effectively do final semester project.
3. To provide them with enough knowledge of scientific business research so that while
solving business problem in actual business situation, they can systematically apply this
knowledge & take proper & rational decision.
Pedagogic Tools:
Lectures, Case Studies, Practical Examples from corporate & business world.
Unit/ Course Content Weightage
Chapter
1 Introduction to Business Research 30%
1. Definition of business research
2. Various classifications of business research
 Basic V/s Applied research
 Quantitative V/s Qualitative research
 Comparative V/s Problem solving research
 Longitudinal V/s Cross-sectional research
 Internal V/s External research
3. Methods of knowing: Scientific & Non-scientific
methods, Differences between scientific and non
scientific methods
4. Various non-scientific methods: Methods of tenacity,
Methods of appeal to authority, Method of self-evident
truth
5. Characteristics of Scientific methods of knowing OR
Characteristics of a good scientific research
6. Types of research design
7. Different types of errors in business research
8. Meaning of term: “Concept”, “Construct” and
“Definition” in relation to business research.
9. Different types of variables in business research
10. Definition of hypothesis. Types of hypothesis. Role of
hypothesis in research qualities of a good hypothesis
11. Inductive & deductive logic of reasoning in relation to
business research
12. Business Research Process
  Formulation of research problem
 Choice of research design
 Determination of sources of data & methods of
collection
 Sampling design & sample size determination
 Design of data collection instruments
 Organizing & conduction a field survey.
 Editing, tabulation, classification & coding of
data
 Processing & analysis of data
 Preparation of research report
 Conclusion & suggestions & action
2 Secondary Data Sources: 15%
1. Difference between terms: “Data” and Information”
2. Difference between Primary Data & Secondary Data.
Their relative merits & de-merits.
3. Various sources of secondary data (Internal & External)
4. Use of internet in secondary data collection
3 Survey Methods of Primary data collection 25%
1. General Idea of survey methods
2. Process of conducting survey
3. Four Survey Methods Viz. Telephonic Survey, Personal
Survey, Electronic Survey and Mail Survey. Detailed
idea of four survey methods on various parameters.
4 Observation and Experiments as Primary data Collection 30%
techniques
1. Three methods viz. observation, survey & experiments
2. Observation as a method of primary data collection.
Definition of Observation
3. When observation is suitable?
4. Advantages & limitation of observation methods
5. Different classification of observation methods:
 Structures V/s Unstructured observation
 Disguised V/s undisguised observation
 Natural V/s Laboratory observation
 Direct V/s Indirect observation
 Human observation V/s Mechanical observation
 Participative V/s Nom-participative observation
6. Definition of Experiments.
7. Types of Experiments: Field V/s Laboratory
experiments. Their comparison on various parameters
8. Various Survey methods (Just names)

Text Books & Reference books

1. Bussiness Research Methods: Donald cooper & Schindler, Tata
McGraw Hill (Main Text)
2. Marketing Research : Naresh Malhotra, Pearson Publication ( Second
Text)
3. Marketing Research Churchill, Dryden Press, Harcourt Publications
4. Business Research Methods: Zikmud, Cengage Publishing.
5. Business Research Methods: Saunders, Pearson Publications.
 Specialization: Finance
Veer Narmad South Gujarat University
Advance Financial Management I (FIN)

T.Y. B.B.A., Semester V Effective from June 2013

Objective: To equip to students with basic tenets of long term financial decision-
making.

1. VALUATION OF SECURITIES 20%

• Importance of Valuation , Concept of value ,
• Bond Valuation :- Basic bond valuation, semi-annual interest payment, effect of relation
between required rate of return & coupon rate on bond values, effect of years to maturity on
bond values, yield to maturity, perpetual bonds.
• Preference valuation : Perpetual/redeemable,
• Equity valuation : Divided capitalization (Single period/ Multi period) , Earnings capitalization

2. COST OF CAPITAL 30%

• Meaning & significance, explicit & implicit cost,
• Cost of Debt, preference & equity retained earnings,
• Cost of equity through dividend capitalization approach, realized yield method, CAPM &
earning price method,
• Weighted average cost of capital

3. CAPITAL STRUCTURE 20%

• Meaning & significance,
• Net income, Net operating income, Traditional & MM theory (Arbitrage mechanism to be
excluded)

4. INVESTMENT DECISION UNDER RISK & UNCERTAINTY 30%

• Significance, Measurement of risk,
• Sensitivity Analysis, Simulation Analysis ,
• Risk Evaluation :- Risk-adjusted Discount R-4 method , Certainty equivalent method, Decision-
tree approach
Reference Books
1. M. Y. Khan and P. K. Jain, Financial management-theory and Practice, Tata McGraw Hill Publication
2. I. M. Pandey, Financial management, Vikas Publication
3. Prasanna Chandra, Financial Management-Theory Practice, Tata McGraw Hill Publication
 Veer Narmad South Gujarat University
Stock Exchange and Portfolio Management-I (FIN)

T.Y. B.B.A., Semester V Effective from June 2013

Objective: To orient students with basic knowledge of capital market.

1. INTRODUCTION TO CAPITAL MARKET 30%

• Meaning, structure of Indian capital market, importance of capital market, Recent trend &
reforms in capital market.

• Primary market: meaning, kinds of issues ( IPO,FPO, Right issues, preferential issues), functions
of primary market, market capitalization, process of IPO, book building process, foreign capital
issuance : ADR, GDR.

• Secondary Market: stock exchanges (NSE,BSE,OTCEI), stock indices, difference between

primary market & secondary market, bid & ask price.

2. SECONDARY MARKET OPERATIONS FOR EQUITY SEGMENT

40%
• Classification of securities : Group A, Group B, Group Z, Group TTT, , types of order, order
management, Basic types of transactions : Long purchase, margin trading, short selling, current
clearing & rolling settlement procedure, basket trading, circuit breakers & price band, margin
: Value at risk (VaR), extreme loss margin , Mark-tomarket margin, insider trading.

• Brief idea about Merchant Banking, SEBI & Listing procedure of shares

• Demat service : NSDL, CDSL, International securities identification number(ISIN), Depository

process : Dematerialize process , rematerialize process , market transfer process, Advantages
& drawback of depository system

• Credit rating system : concept & name of agencies

• Mutual Fund : Meaning & types of mutual fund ( on the basis of objective, on the basis of
flexibility), benefits of mutual fund, NAV, Entry load & exit load, Risk in mutual fund, ETF(
Exchange traded fund)
3. INTRODUCTION OF DERIVATIVE MARKET 30%
• Meaning of derivative, Growth of Derivative Markets in India- History & background,

• products of derivative market : forward, future, options, LEAPS, Swaps,

• Types of Traders – Hedger, arbitrageur & speculator

• Standardization of Derivative contracts

• Spot V/s future market

Reference Books

1. S. Kevin, Security Analysis and Portfolio Management, PHI EEE

2. E. Gordon K. Natarajan, Capital Market In India, Himalaya Publication

3. V. A. Avadhani, Investment Management – V.A. AVADHANI
4. V. K. Bhalla, Security Analysis And Portfolio Management, S. Chand
5. Vohra & Bagri, Futures and Options, Tata McGraw hill Latest Edition
 Specialization: Marketing
VEER NARMAD SOUTH GUJARAT UNIVERSITY
Third Year B.B.A. (Semester -V)
Advance Marketing Management - I
(Syllabus effective from June 2013)
Objective:
To sensitise students with concept of Brand and Brand Equity and expose them with different
tools for building brand equity. To expose students with concept of Sales Management and
equip them with skills required in successful personal selling.

Pedagogic Tools:
Lectures, Case studies, Practical examples from corporate & business world, assignments,
projects & presentations.

Unit Course Inputs Weightage

1 Introduction to Brand and Brand
Meaning of Brand and Brand management, Importance, Scope,
Challenges, Brand Management
Process 35%
2 Building brand and Brand Equity (35)
Customer based brand equity, Source of brand equity, Building a 35%
strong brand, Criteria for choosing brand elements, Options and
tactics for brand elements
3 Managing brand over time (30)
Reinforcing brands, Revitalizing brands, Adjustment to brand 30%
portfolio

Reference Books:

Strategic Brand Management: Building, Measuring and Managing Brand Equity – Kevin
Keller, PHI.
 VEER NARMAD SOUTH GUJARAT UNIVERSITY
Third Year B.B.A. (Semester -V)
Export Management - I
(Syllabus effective from June 2013)
Objective:
To sensitize students with dynamics of international business and equip them with skills

Pedagogic Tools:
Lectures, Case studies, Practical examples from corporate & business world, assignments, projects &
Presentations

Unit Course Inputs Weightage

1 Globalization and Growth of International Business 30%
Evolution of International Business, Drivers of Globalization
and International Business, Advantages and Problems of
International Business, Stages of internationalization and
approaches to Internationalization,
Difference between Domestic Business and International
Business, International Business Decisions

2 Foreign Direct Investment 15%

Meaning, Types of FDI, Factors affecting FDI, Merits and
Demerits of FDI, FDI Trends in India
3 International Finance
Need for export finance, Payment terms, Institutional finance
(Pre Shipment, Post Shipment), Exim Bank: objectives & 25%
Functions, ECGC: Role & Policy, Marine Insurance
4 Trade Policy and Export Promotion
Introduction, Trade Barriers: Tariffs & Non-Tariff, Export 30%
Promotion: Organizational set up, Incentives, production
Assistance/facilities, Marketing Assistance, Special Economic
Zones, Export Houses, Evaluation of Export Promotion Measures

Reference Books:
1. International Business: Text and Cases - P. Subba Rao, Himaliya Publishing House.
2. International Business: Text and Cases - Francis Cherunilam, PHI Learning.
3. International Business - Rakesh Mohan Joshi, Oxford University press.
4. International Trade and Export management - Francis Cherunilam, Himaliya
Publishing House.
5. International Marketing – Rajendra Nargunkar, Tata Mcgrow Hill.
6. International Marketing: Text and Cases - Francis Cherunilam, Himaliya Publishing
House.
7. Export Management - T.A.S. Balagopal, Himaliya Publishing House.
8. International Marketing management: An Indian Perspective - R. L. Varshney, B.
Bhattacharya, Sultan Chand & sons.
 Specialization: Human Resource Management
VEER NARMAD SOUTH GUJARAT UNIVERSITY
Third Year B.B.A. (Semester -V)
Advance Personnel Management - I (HRM)
(Syllabus effective from June 2013)

Unit Course Inputs Weightage

1 Managing Ethical Issues in HRM
a) Nature of Ethics
b) Sources of Business Ethics
c) Why is Ethics important 20%
d) Ethical Dilemmas
e) HR Ethical Issues
f) Managing Ethics
g) Improving Ethical Decision Making

2 E- HRM & Recent trends in HRM

a) Introduction to E-HRM
b)Aspects of E-HRM (E- Job design & analysis, e
recruitment, e-selection, e-performance appraisal, e- hr
records, e-compensation management, e- training & 20%
development)
c) Recent trends in HRM ( employer branding, BPO, Dual
career couples, flexi time, talent management, learning
organization, knowledge management, HR analytics)

3 HR Practices At International Level

a) Domestic vs. international HRM 20%
b)HR functions at International Level (Recruitment &
Selection,Performance Management, Compensation,
T&D, Repatriation)
c) The expatriate Problem and repatriation
4 Managing Separation and Right Sizing
a) Types of Separation
b) Rightsizing
c) Managing Separation
d) Exit Interview 20%
e) Voluntary Retirement Scheme
f) Effects of excess manpower
g) Exit Policy as given by Govt. of India
h) Procedure for VRS
i) Challenges in implementing VRS
 j) Merits & Demerits of VRS
k) Case study of any two Indian Companies

5 HR Records, Audit, Research & Information Systems

a) HR Accounting –Meaning, Definition, Need, Objectives,
Advantages, Disadvantages
b) HR Audit - objectives, need, areas of audit; audit report 20%
c) HR Research – characteristics, objectives, need,
approaches, process
d) HRIS - Need, advantages, uses, design, computerization,
limitations

Note: About 15-20 percentage of total paper should be allocated to case study or
application based questions.
Reference Books:
1) Human Resource Management by C. B. Gupta
2) Human Resource Management by Dr. S.S. Khankha
3) Human Resource & Personnel Management by K. Ashwathappa
4) Human Resource Management by BiswajeetPattanayak
5) Essentials of Human Resource Management and Industrial Relations by P. Subba Rao
6) Industrial Relations by ArunMonappa
7) Industrial Relations ByMamoria
8) Human Resource Management by GrayDessler, Pearson
 VEER NARMAD SOUTH GUJARAT UNIVERSITY
Third Year B.B.A. (Semester -V)
AHRM - I
(Syllabus effective from Academic Year 2017-18 onwards)

Unit/ Content Weightage

Chapter
1 Human Resource Development 30%
a) Introduction (Definition, Strategic HRD, features,
benefits, Scope, need & Objectives)
b) HRD Process
c) HRD Methods, Techniques, Mechanism, Instruments,
Sub-systems
d) Operating Mode
e) Principles in designing HRD system
f) Attributes of HRD manager
g) Current scenario of HRD in India
2 Employee Training 20%
a) Introduction (Meaning, Importance, Needs, Objectives)
b) Training Need Identification
c) Designing the training programme (Learning,
Principles, Instructional Objectives)
d) Skills of Trainer
e) Training evaluation
3 Management Development Programme 30%
a) Introduction
b) Objectives
c) Executive Development Process
d) Techniques of MDP (on the job and off the job
techniques)
e) Evaluation of MDP
4 Employee Engagement and Empowerment 20%
a) Meaning and Definition of Employee engagement
b) Nature of employee engagement
c) Types of employee engagement
d) Measurement of employee engagement
e) Definition and meaning of empowerment
f) Condition necessary for empowerment
g) Forms of empowerment
h) Empowerment in India
i) Barriers to empowerment

Reference books
6. Human resource management by C. B. Gupta
7. Human Resource management by Dr. S. S. Khankha
8. Human Resource & Personnel Management by K. Ashwathappa
9. Human Resource Management by Viswajeet Pattanayak
10. Essential of Human Resource Management and Industrial Relation by
P. Subbarao
11. Organization Behaviour by K. Ashwathappa
12. Human Resource Management by Gary Dessler, Pearson