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Term5: Market Oriented Strategic Planning (MOSP) : End-Term Examination

This document provides instructions for a 4-hour term examination on market oriented strategic planning. It outlines 3 questions to be answered about the Flare Fragrances Company case study. Question 1 asks students to analyze the case using the 5Cs framework in 600 words for 10 marks. Question 2 asks students to identify strategic planning options for Flare to increase sales, evaluate alternatives, and recommend an action plan in 1200 words for 20 marks. Question 3 asks students to evaluate the Savvy program and decide if it should be launched without the Loveliest branding in 600 words for 10 marks.

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Sakshi Shah
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63 views1 page

Term5: Market Oriented Strategic Planning (MOSP) : End-Term Examination

This document provides instructions for a 4-hour term examination on market oriented strategic planning. It outlines 3 questions to be answered about the Flare Fragrances Company case study. Question 1 asks students to analyze the case using the 5Cs framework in 600 words for 10 marks. Question 2 asks students to identify strategic planning options for Flare to increase sales, evaluate alternatives, and recommend an action plan in 1200 words for 20 marks. Question 3 asks students to evaluate the Savvy program and decide if it should be launched without the Loveliest branding in 600 words for 10 marks.

Uploaded by

Sakshi Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Term5: Market Oriented Strategic Planning (MOSP): End-term Examination

Time Allowed: 4 hours Total Marks: 40


Instructions:
1. This paper is based on the following case: Flare Fragrances Company, Inc.: Analyzing
Growth Opportunities (HBS # 4550)
2. All questions are compulsory.
3. Answer each question within the word limit indicated.
4. Answers beyond the word limit would not be considered.
5. Marks for each question are as indicated after each question.
6. Best of Luck!

______________________________________________________________________________

Q. 1. Analyze the case using the 5Cs framework.


(Word limit: 600 words)
10 Marks

Q. 2. What are the strategic planning options available to increase Flare’s sales? Evaluate the
alternatives with appropriate justification. Based on the evaluation recommend an appropriate
action plan for Flare to sustain growth.

(Word limit: 1200 words)

20 Marks

Q. 3. Evaluate the Savvy program. Should Savvy be launched without the Loveliest umbrella
branding? Justify your decision clearly.

(Word limit: 600 words)

10 Marks

______________________________________________________________________________

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