Name: _Emma Angelica B.
Aguado___
NOTE SHEETS
Class: _21___________________ Topic: Ethical Issues in Media Coverage
Date: __9____/ _18__/ _2020___
Period _7:30 – 9:00 am__
QUESTIONS NOTES
Why compliance with their Media ethics – refers to the standards of right and wrong that have to be
own ethical standards is observed in media practice.
crucial in journalists and other
media practitioners?
Does the media in the Media – all the means of mass communication that humanity has developed.
Philippines improve?
Does offering media literacy Ethical Principles are truth-telling, independence, justice, stewardship, and
program will make a compassion and humaneness.
difference?
Why knowledge is considered Knowledge is in that empowering as well as liberating.
liberating?
Are we getting manipulated Truth-telling in the media, consists of two levels: factual accuracy, and context.
by the media? Or the media is
manipulated?
Independence – journalist must be free of encumbrances that can prevent his or
her accurately and fairly reporting an event or issue.
Conflict of interest - It is a situation in which the public’s right to a fair and
accurate report on an issue is compromised by the corrupt practitioner’s
personal loyalty to those interests
Corruption is in that sense subversive of the independence that truth-telling
demands, but has been a constant ethical issue in the media.
Justice, meanwhile, refers to the imperative of presenting both or all sides of an
argument or issue by providing the same amount of space and time to their
proponents
Stewardship refers to the responsibility of every media practitioner and
journalist to protect and assure the credibility of the media by observing the
ethical and professional standards of journalism and media practice.
Current Ethical issues are corruption, conflict of interest, and sensationalism.
Corruption itself often constitutes a conflict of interest with a journalist in the
pay of a politician or business interest ending up reporting favorably on his
patron at the expense of the public need for fair and accurate information.
Sensationalism—in which the significance of an event that usually involves
violence or sex is exaggerated through huge headlines and frontpage treatment.
There some ethical dilemmas such as, reporting the names of alleged narco-
politician, an interviewee’s refusal to answer questions about issues he was not
familiar with, insulting a prospective interviewee for imposing conditions on
the interviewer, absence of context in a number of reports, deception:
publication of an article originally meant for classroom use, and conflict of
interest.
Some media organizations provided all the names; others did not - Reporting
the names of alleged narco-politicians.
The interviewer berated the interviewee, an interviewee’s refusal to answer
questions about issues he was not familiar with.
The interviewee has the right to impose those conditions and even to refuse
being interviewed - Insulting a prospective interviewee for imposing
conditions on the interviewer.
The author suggests to offer ethics in communication program in elementary
up to tertiary.
SUMMARY: Write 4 or more sentences describing specific learning from these notes.
Media ethical standards are crucial because of issues such as corruption, conflict of interest and sensationalism.
Those ethical issues are caused of nonperformance of ethical principles. Ethical principles consist of truth-
telling, independence, compassion and humaneness, justice, and stewardship. But following those principles
complicates by ethical dilemmas. Reporting the name of alleged narco-politician, an interviewee’s refusal to
answer questions he was not familiar with, insulting a prospective interviewee for imposing conditions on the
interviewer, the absence of context in a number of reports and conflicts of interest are the alternative choices
that make the principles difficult to attain. In the Philippines, this predicament is opted to solve by the proposed
developing programs to be offered in elementary up to tertiary level. This program is believed to make the
public familiar and observe media ethical standards.
