INTRODUCTION

Setting of organizational objectives is the starting point of managerial actions. An organisation’s

end results for which an organization strives is termed as “mission”, purpose, objective, goal,
target etc. Many times these terms are used interchangeably as all these denote end results.

MISSION STATEMENTS

A Mission Statement defines the organization's purpose and primary objectives. Its prime
function is internal – to define the key measure or measures of the organization’s success – and
its prime audience is the leadership team and stockholders. Mission statements are the starting
points of an organisation’s strategic planning and goal setting process. They focus attention and
assure that internal and external stakeholders understand what the organization is attempting to
accomplish.

MISSION AND PURPOSE

Mission and purpose are used interchangeably, though at theoretical level, there is a difference
between two. Mission has external orientation and relates the organization to the society in
which it operates. A mission statement helps the organization to link its activities to the needs of
the society and legitimize its existence. Purpose is also externally focused but it relates to that
segment of the society to which it serves; it defines the business which the institution will
undertake.

Dimensions of Mission statements:

According to Bart, the strongest organizational impact occurs when mission statements contain 7
essential dimensions.

 Key values and beliefs

 Distinctive competence
 Desired competitive position
 Competitive strategy
 Compelling goal/vision
 Specific customers served and products or services offered
 Concern for satisfying multiple stakeholders

According to Vern McGinis, a mission should:

 Define what the company is

 Define what the company aspires to be
  Limited to exclude some ventures
 Broad enough to allow for creative growth
 Distinguish the company from all others
 Serve as framework to evaluate current activities
 Stated clearly so that it is understood by all

CRITERIA FOR EVALUATING MISSION STATEMENTS:

  Goodstain, Nolan and Pfeipher provide 10 criteria for evaluating mission statements:
I. The mission statement is clear and understandable to all personal, including rank- and –
file employees
II. The mission statement is brief enough for most people to keep it in  mind. This typically
means one hundred words or less which is possible
III. The mission statement clearly specifies what business the organisation is in. this
includes a clear statement about 
- “what” customer or client needs the organisation is attempting to fill, not what products
or services are offered;
- “Who” the organisation’s primary customers or clients
- “How” the organisation plans to go about its business, that is what its primary
techanologies are; and
- “Why” the organisations exists, that is the overriding purpose that the organisation is trying to
serve  and its transcendral goals
IV. The  mission statement should identify the forces that drive the organisation’s strategic
vision
IV. The mission statement should reflect the distinctive competence of the organisation
IV. The mission statement should be broad enough to allow thw flexibility in
implementation, but not broad enough to permit a lack of focus
IV. The mission statement should be serve as a template and be the means by which
managers and others in the organisation make decision
IV. The mission statement must reflect the values, beliefs, and philosophy  of the
organisation.
IV. The mission statement should be achieve. It should be realistic enough for organisation
members to buy into it
IV. The wording of the mission statement should help it serve as an energy source and
rallying point for the organisation.
THE PROCESS OF WRITING A MISSION STATEMENT:
 Establish the basic parameters;
 Collect and assemble possible ideas for inclusion;
 Determine the limits;
  Set the priorities of each statement;
 Carefully express each of the ideas;
 Add explanatory statements;
 Establish the document's apperance;
 Gain final approval.

Developing a Mission Statement

Structure of a mission statement

The following elements can be included in a mission statement. Their sequence can be different.
It is important, however, that some elements supporting the accomplishment of the mission be
present and not just the mission as a "wish" or dream.

 Purpose and values of the organization (products or services, market) or who are the
organization's primary "clients" (stakeholders)
 What are the responsibilities of the organization towards these "clients"
 What are the main objectives supporting the company in accomplishing its mission

A mission statement explains the company's core purpose and values.

 1.   At is most basic, the mission statement describes the overall purpose of the organization.

2. If the organization elects to develop a vision statement before developing the mission
statement, ask “Why does the image, the vision exist -- what is it’s purpose?” This purpose is
often the same as the mission.

3. Developing a mission statement can be quick culture-specific, i.e., participants may use
methods ranging from highly analytical and rational to highly creative and divergent, e.g.,
focused discussions, divergent experiences around daydreams, sharing stories, etc. Therefore,
visit with the participants how they might like to arrive at description of their organizational
mission.

4. When wording the mission statement, consider the organization's products, services, markets,
values, and concern for public image, and maybe priorities of activities for survival.

5. Consider any changes that may be needed in wording of the mission statement because of any
new suggested strategies during a recent strategic planning process.
6. Ensure that wording of the mission is to the extent that management and employees can infer
some order of priorities in how products and services are delivered.

7. When refining the mission, a useful exercise is to add or delete a word from the mission to
realize the change in scope of the mission statement and assess how concise is its wording.

8. Does the mission statement include sufficient description that the statement clearly separates
the mission of the organization from other organizations?

  Mission Statements of Well Known Enterprises

"To solve unsolved problems innovatively" -Mary Kay Cosmetics

"To make people happy.” - Walt Disney

VISION STATEMENTS

Vision statements reflect the ideal image of the organization in the future. They create a focal
point for strategic planning and are time bound, with most vision statements projected for a
period of 5 to 10 years.  The vision statement communicates both the purpose and values of the
organization. For employees, it gives direction about how they are expected to behave and
inspires them to give their best. Shared with customers, it shapes customers’ understanding of
why they should work with the organization.

Developing a Vision Statement

1.   The vision statement includes vivid description of the organization as it effectively carries
out its operations.

2. Developing a vision statement can be quick culture-specific, i.e., participants may use methods
ranging from highly analytical and rational to highly creative and divergent, e.g., focused
discussions, divergent experiences around daydreams, sharing stories, etc. Therefore, visit with
the participants how they might like to arrive at description of their organizational vision.

3. Developing the vision can be the most enjoyable part of planning, but the part where time
easily gets away from you.

4. Note that originally, the vision was a compelling description of the state and function of the
organization once it had implemented the strategic plan, i.e., a very attractive image toward
which the organization was attracted and guided by the strategic plan. Recently, the vision has
become more of a motivational tool, too often including highly idealistic phrasing and activities
which the organization cannot realistically aspire.
VALUE STATEMENTS

Value statements define the organisation’s basic philosophy, principles and ideals. They also set
the ethical tone for the institution. An organisation’s values are evident in the statements that
define the organization and the processes used to achieve its mission and vision.

Developing a Values Statement

 1. Values represent the core priorities in the organization’s culture, including what drives
members’ priorities and how they truly act in the organization, etc. Values are increasingly
important in strategic planning. They often drive the intent and direction for “organic” planners.

2. Developing a values statement can be quick culture-specific, i.e., participants may use
methods ranging from highly analytical and rational to highly creative and divergent, e.g.,
focused discussions, divergent experiences around daydreams, sharing stories, etc. Therefore,
visit with the participants how they might like to arrive at description of their organizational
values.

3. Establish four to six core values from which the organization would like to operate. Consider
values of customers, shareholders, employees and the community.

4. Notice any differences between the organization’s preferred values and its true values (the
values actually reflected by members’ behaviors in the organization).

5. Incorporate into the strategic plan, actions to align actual behavior with preferred behaviors.

OBJECTIVES

 Objectives are the ends toward which activity is aimed-they are the end results to ward
which activity is aimed.
 “Objectives are goals, aims or purposes that organizations wish over varying periods of
time”-McFarland
 “A managerial objective is the intended goal that prescribes definite scope and suggests
direction to the planning efforts of a manger”-Terry and Franklin

GUIDELINES FOR OBJECTIVE SETTING

Objectives

 Must be clearly specified

 Must be set taking into account the various factors affecting their achievement
 Should be consistent with organizational mission
  Should be rational and realistic rather than idealistic
 Should be achievable but must provide challenge to those responsible for achievement
 Should start with “to” and be followed by an action verb
 Should be consistent over the period of time
 Should be periodically reviewed
 Should have hierarchy

Organisational objectives

 Should have social sanction

 An organization may have multiple objectives
 Can be changed

NATURE OF OBJECTIVES

 Each organization or group of  individuals have some objectives

 Objectives may be broad or they may be specifically mentioned
 Objectives may be clearly defined
 Objectives have hierarchy.
 Organisational objectives have social sanction, that is, they are created within the social
norms.
 An organisation may have multiple objectives.
  Organisational objectives can be changed

FUNCTIONS OF OBJECTIVES

  To define an organization

  To provide directions for decision making
  To set standards of performance
  To provide a basis for decentralization
  Integrate organization, group and individual

PHILOSOPHY

The statement of philosophy is defined as an explanation of the systems of beliefs that determine
how a mission or a purpose is to be achieved. An organisation’s philosophy states the beliefs,
concepts and principles of an organization. 
NURSING SERVICE PHILOSOPHY

The nursing service philosophy is a statement of beliefs that flows from and is congruent with
the institution’s philosophy. The belief system of the nursing philosophy should reflect the
nursing  division member’s ideas and ideals for nursing and should be endorsed by others.

COMPONENTS OF NURSING SERVICE PHILOSOPHY

1.NURSING/NURSING PRACTICE

Nursing is a  health care service  mandated by society; the practice of nursing stems from the
beliefs and ideals of the nursing service department.

In the first area, nursing theory, the task for the nurse manager is to decide whether and how to
incorporate theory. Three different methods may be considered.

 One method is to use an eclectic approach, selecting ideas and constructs from various
nursing theories and incorporating these into the philosophy.
 A second method is to use one theory throughout the philosophy.
 A third approach is to adopt a theory, then attach the entire document describing the
theory to the philosophy and refer to the theory at appropriate places in the philosophy.

A second set of values related to nursing/nursing practice center around practice, education and
research.

 Values specific to education are essential content for most departments of nursing. The
beliefs may focus on the need for continuing education off staff members. The third value
related to the concept of nursing practice is research and this include the department’s
commitment to applying research findings or supporting others in their research efforts.
The beliefs held about the areas of impact of administration will influence  the formation
of philosophy. The last content area related to nursing/nursing practice is nursing ‘s role
in over all organization.

2.PATIENT/CLIENT
The patient is the main reason for the institution’s existence, examine patient’s rights. Beliefs
concerning patient's rights will be influenced in part by institutional policies and practices .

3.NURSES

Nurses are essential in the day-to –day operations of the hospital organization. They are the
providers of nursing acts which result in quality, care. To keep the organization functioning
smoothly ,it is necessary to address values related to and beliefs about nurses. These values and
beliefs center around nurses rights, advancement criteria and responsibilities to other health
professionals, as well as professional organizations.

PHILOSOPHY OF NURSING EDUCATION

“Philosophy of nursing education is the written statement of the believes, values, attitudes and
ideas which the faculty as a group agreed upon in relation to the nursing educational programme
such as health, disease, nursing, nurse, nursing profession, education, learner, society, patient,
nursing education and preparation of nurses.”

Philosophy of f nursing education is a perfect combination of nursing and philosophy of

education, more precisely, philosophy of nursing and philosophy of education is the application
of the fundamental belief of nursing and education in the field of nursing. In the philosophy of
education, importance is given to the students. The objectives formulated with a philosophical
basis of education focus on the student life and the all round development.

FACTORS INFLUENCING PHILOSOPHY OF NURSING EDUCATION

 Beliefs and values of faculty members regarding god, man, life, health, disease, nursing etc

 The philosophical values and beliefs of the institution

 The environment where the education takes place
 The student and activities
 Health needs of the society
 The culture and background of the people
 Developments in nursing, medicine and allied fields
 Philosophy of nursing service administration
 The goals and objectives of the health care delivery system
 The disease pattern, the health awareness and health facilities available
 The available resources in terms of man, money and materials
 GOVERNEMENT MADURAI MEDICAL COLLEGE MISSION AND VISION

Vision
Department of General Medicine is committed through clinical excellence, in teaching , patients
centric and ethical practices to meet the health care needs of the community.
Mission
 To train competent, compassionate and caring physicians through excellence in teaching,
patient care and medical research.
 To provide excellent standard of tertiary medical education in all aspects of diagnosis
and management strategies
 To maximize creation of disease free environment along with implementation of national
health programme.
 To create a medical professional with keen talent in the field of general medicine
 To adopt an assimilative state of art technology in the management strategies
 To cultivate high standards of medical ethics and maintain the quality of medical care
provided in this department
 To help and provide follow and support disease surviellance and epidemiology.
 To facilitate and to provide educational support from ecologicaly balance environment
and provide quality of life
 To maintain the scientific research and their publication in national and International
journals.
 To participate in Disaster Management & Emergency services.
 To participate in all the National Programs maintaining the interest of community within
the rules and regulation.
OUR VISION

"To be recognized as a leading and unique institution offering high standard nursing education to
create highly skilled nursing professionals who render quality nursing care."

OUR PHILOSOPHY

 We believe that health is a right of all the people. Individuals, families and communities
have a responsibility towards maintaining their health.

 We believe that nursing profession has a vital role in the health care delivery system in
collaboration with other health professionals and community groups.

 We believe that nursing practice involves provision of promotive, preventive, curative

and rehabilitative aspects of health care in various settings.

 We believe that the purpose of undergraduate education programme is to prepare its

graduates to become exemplary citizen by adhering to code of ethics. Professional
conduct and its practice is performed by theory and research.

 We believe that to render a high quality nursing care by imparting critical thinking skills
and competency.

 We believe that each student nurse is exposed to a wide range of learning opportunities in
both practice and theory.

 We believe that nursing education requires professional knowledge and practice through
evidence based learning and problem solving approach.

 We believe that nursing education should provide commitment to community service

scholarly inquiry, interdisciplinary and lifelong learning.
OUR MISSION

"To provide high quality nursing education with a broad theoretical base and diverse clinical
experience that enhances the individual to become a good leader in professional practice of
nursing."

OBJECTIVES

 To produce graduates having specialized knowledge in human biology and behavior,

medicine and nursing which will enable them to provide comprehensive nursing care to
all age groups in all situations both within the hospital and in the community.

 By offering a well-planned and well-supervised teaching and clinical training

programme, the students will be enabled and empowered to utilize the latest
technological innovations to provide quality healthcare, as well as to conduct result-
oriented studies in various settings and utilize the research findings to improve the quality
of nursing care.

 To communicate effectively with individuals and groups and members of any health care
team in order to promote effective interpersonal relationship and collaborative work.

CONCLUSION

Mission, vision, value statements, objectives and philosophy act as a basis for any organization.
So an administrator has to be vigilant while formulating these. In this assignment I gained more
knowledge about vision and mission ,objectives and philosophy .I would like to thank our
respected faculties for giving this wonderful opportunity.

BIBLIOGRAPHY:
 http://currentnursing.com/nursing_management/mission_vision_values_of_organizations.
html
 https://www.strategy-formulation.24xls.com/en209
 https://www.google.com/search?
q=mission+formulation+process&rlz=1C1CHBD_enIN880IN880&oq=mission+formulat
&aqs=chrome.3.0j69i57j0l6.8995j0j7&sourceid=chrome&ie=UTF-8
 https://www.merriam-webster.com/dictionary/vision