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Session 2

Behavioural analytics studies cognitive processes and human behavior to understand why and what behaviors occur and identify key factors influencing them. It aims to research effective ways to influence behavior towards desired outcomes. The document discusses cognitive processes like attention, perception, memory, learning, motivation, emotion, and decision making, and how identifying behaviors in terms of these processes can provide context-specific insights. An example is given of a railway project in India that analyzed cognitive factors contributing to deaths on tracks and successfully reduced fatalities through targeted interventions.

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Mudit Nawani
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35 views9 pages

Session 2

Behavioural analytics studies cognitive processes and human behavior to understand why and what behaviors occur and identify key factors influencing them. It aims to research effective ways to influence behavior towards desired outcomes. The document discusses cognitive processes like attention, perception, memory, learning, motivation, emotion, and decision making, and how identifying behaviors in terms of these processes can provide context-specific insights. An example is given of a railway project in India that analyzed cognitive factors contributing to deaths on tracks and successfully reduced fatalities through targeted interventions.

Uploaded by

Mudit Nawani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Behavioural Analytics

Behavioural
Analytics
BehaviouralAnalytics
Behavioural nalytics

Why
What
How

Science of mental processes and behaviour


Cognitive Processes

Attention
Perception
Memory
Learning
Motivation
Emotion
Thinking &
Decision Making
Research the effective
ways to reached to the
desired behaviour

Identify the key factors


influencing cognitive
processes

Identify the behaviour in


term of cognitive processes
in the given context
Why they do, what they do?
• Leibowitz Hypothesis
• Trains looks slower than what it is- leading to underestimation of the speed up
to 40%
“In the first six months of
these interventions, the
number of deaths had
dropped from 23 to 9 and in
the next eight months, only
one death was registered. We
think the project is a huge
success”- M. C. Chauhan,
manager, Central railways Mumbai
division

http://archive.boston.com/bostonglobe/ideas/articles/2011/05/08/train/?page=full

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