VISHAL CLASSES

“BEST CLASSES IN NALLASOPARA”

S.Y BCOM ADVERTISING MCQ IMPOTANCE
1. Brand Focus represents the corporate identity of the brand

2. A consumer is likely to pick up a product which has good packaging and looks attractive

3. Integrated marketing communication is the process of coordinating all the activities across different
communication method

4. Publicity’s primary purpose is to get specific information across to as many people as possible within
the shortest time frame

5. Advertising is any paid form of communication from an identified sponsor or source that draws
attention to ideas, goods, services or the sponsor itself

6. Many stores now place coupons next to products to encourage consumers to select a particular brand
and products

7. Personal selling is an interactive, paid approach to marketing that involves a buyer and a seller.

8. Public relations (PR) help improve and promote an organization’s image and products by putting a
positive spin on news stories

9. Packaging of the product is equally part of the product, since the packaging can covey in little words
what the product is

10. Direct marketing involves delivering personalized promotional materials directly to individual
consumers

11. Digital Marketing is an umbrella term for using a digital tool to promote and market products,
services, organizations and brands

12. Before developing a promotional programme, it is important to understand where the company’s (or
the brand) current position is in the market, where it intends to go and how it plan to get there

13. promotional programme is an integral part of the marketing strategy

14. External analysis focuses its attention on the firm’s customers, market segments, positioning
strategies, and competitors.

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15. The communication objectives may include creating awareness or knowledge about a product and
its attributes or benefits, creating an image or developing favorable attitudes, preferences or purchase
intentions.

16. In budget determination, the two basic questions that should be asked includes what will the
promotional programme’s cost? How will these funds be allocated?

17. Advertising and promotions managers may travel to meet with clients or representatives of
communications media

18. Telemarketing is a tool of direct marketing that is used to call customers directly and attempts to sell
them products and services or qualify them as sales leads

19. Sales Promotion includes those marketing activities that provide extra value or incentives for
purchasing a product, such as coupons and premiums

20. Sales Promotion includes those marketing activities that provide extra value or incentives for
purchasing a product, such as coupons and premiums

21. Publicity refers to non-personal communication regarding an organization, product, service, or idea
not directly paid for or run under identified sponsorship

22. When an organization systematically plans and distributes information in an attempt to control and
manage its image and the nature of the publicity it receives; it is engaging in a function known as - Public
Relations

23. Advertising is the action of calling public attention to an idea, good, or service through paid
announcements by an identified sponsor.

24. Advertisements are used to increase brand awareness and brand exposure in the target market.

25. Advertising publicizes goods, services, ideas and event events

26. Advertising aims at the persuasion of potential customers

27. Advertising is art, science and a profession, and this is now universally accepted.

28. In the ancient and medieval world such advertising as existed was conducted by word of mouth.

29. For an advertisement to be effective, its production and placement must be based on a knowledge
of the public and a skilled use of the media

30. Target audience refers to the desired audience to whom a manufacturer wants to target for
promoting and selling his products

31. Mass media includes T.V, newspapers, radio, magazines, publications, internet, websites, etc
through which the advertising messages are to be highlighted and communicated to the masses.

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32. The price is the exchange value of the product.

33. Place refers to physical distribution and the stores where the goods are available

34. The main purpose of packaging is protecting of the product during transit, and preservation of
quality and quantity

35. Creative ads released in the public interest teach people about: Family planning, AIDS awareness,
Saving water and electricity, Giving children compulsory education, Providing a right kind of nutrition to
the mother and her new-born infant, Abolishing child labour, etc.

36. With respect to consumer markets, advertising done by manufacturers of well-known brands on a
countrywide basis or in most regions of the country is known as National advertising

37. Advertisement is a mass communication. It addresses to masses and it’s a form of Non personal
communication.

38. Advertising involves dissemination of information about a produce, service to induce people to take
actions beneficial to Advertiser.

39. For making advertisements more effective, the manufacturers improve existing products.

40. National advertising is done by large companies on a nationwide basis or in most regions of the
country

41. Outdoor Advertising is also a very popular form of advertising, which makes use of several tools and
techniques to attract the customer outdoors

42. Advertising targeted to individuals, who buy or influence the purchase of industrial goods or services
for their companies is known as business-to- business advertising

43. Retail advertising is done by local merchants to encourage consumers to shop at a specific store, use
a local service, or patronize a particular establishment.

44. Mass-media advertising has long been the cornerstone of brand-building efforts for many companies

45. Interactive media can be best described as media that allow two-way messages between company
and consumer.

46. Print advertising is sometimes also called Press Advertising.

47. An advertising agency is an independent company set up to render specialized services in advertising

48. American Association of advertising Agencies (AAAA).

49. an agency is a link between the clients & media owners.

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50. The production manager looks after mechanical production of print advertisement and production
of TV or radio commercial.

51. a smaller agency can join a large agency forming a network.

52. Large advertising agencies establish subsidiaries which can develop local niche market

53. Earlier in India the advertising agencies were very small and they used to fetch from little to no
business

54. Mudra Communications was set up in 1980.

55. Creativity is an essence of advertising

56. The advertiser must consider the range of services offered while selecting an advertising agency

57. The agency-client relationships stats when the client contracts work to the agency

58. Liberalization has empowered advertising

59. The executives of the agency depute personnel to make presentations in front of the executives of
the companies

60. The agency may search new clients by writing letters.

61. Client turnover means clients changing their advertising agencies

62. If the advertising campaign launched fails to bring in the desired results (increase in sales/brand
awareness etc) the client may contract with another agency for the next advertising campaign.

63. A change in the location of agency’s office or the client’s office to another city may also lead to client
turnover.

64. Pitching a process that started merely to compare creative services has today become a
phenomenon deciding the fact of agencies

65. A creative pitch is a presentation that describes the concepts that a company (such as an agency)
proposes to use to create a media program or promotional message

66. Accreditation is a process in which certification of competency, authority, or credibility is presented.

67. The professional status enhances goodwill of the agency

68. The creative team comprises of copywriters, scriptwriters, visualizers, creative directors,
photographers, typographers, animators, and so on.

69. Eligibility for most of the advertising postgraduate courses is graduation in any discipline with a
minimum of 50 percent marks.

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70. A copywriter is responsible for writing the copy for advertisements, TV commercials or print ads

71. Media production involves making films and television serials, fictional and non-fictional
programmes.

72. The PR department is considered as the spokesperson of the company. It is responsible for managing
communication with the media, consumers, employees, investors and the general public.

73. A Market Research Supervisor is actively involved in supervision of market research and analysis of
information which would help in creating demand for products or services

74. Work of a Packaging Designer involves creating effective packaging which may promote the brand
and help ensure product positioning in the market place.

75. Work as a Type Designer involves creating unique fonts so that words will have a strong visual
impact in addition to their implied meanings.

76. A career in animation requires strong artistic skills and a solid familiarity with the latest in computer
animation technologies

77. Advertising involves huge cost.

78. The term production cost refers to the cost incurred by producer in manufacturing of a product

79. Advertising generate demand, which may increase the production resulting in increase in
distribution.

80. It is argued that advertising is one factor responsible for the creation of monopolies

81. Ethics is a branch of social science that deals with moral principles and values

82. sometimes advertiser offers free gifts or product which are damaged or of old stock or of inferior
quality.

83. advertisements of medicines and washing powder show the care of mother for cleanliness and
health of a child

84. Consumer Protection Act, 1986

85. Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and
Commerce, Production, Supply and Distribution) Act, 2003-

86. Food Safety and Standards Act, 2006

87. Indecent Representation of Women (Prohibition) Act, 1986

88. Advertising Standard Council of India (ASCI).

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89. A brand is the sum total of everything which a company does and that signifies the good and the bad
to create a distinct presence in the mind of a consume

90. A brand represents value, culture, personality. Brands make it easier for consumers to identify
products and services.

91. The AIDA is a model used in marketing that describes the steps a customer goes through in the
process of purchasing a product

92. Creative advertisements create good brand image

93. Brand image is overall impression of the brand in the minds of consumers

94. The after -sale-service provided by the company can make a difference in brand equity

95. Patenting the product gives exclusive marketing rights for certain number of years

96. The underlying value of a brand name is often based on specific associations linked to it

97. Speaking of set roles, we need to choose someone who will be company’s spokesperson

98. Any negative publicity can effectively be countered by showcasing the facts about the issue

99. In order to communicate effectively in rural areas, it is essential to make use of local language

98. The ad message can be lost in the maelstrom television.

99. Many consumers have negative attitude about TV commercials

100. The advertiser may not get the right placement of ads during the TV programme

101. Interaction with the audience is another aspect which may deeply effect the consumer's decision to
opt or buy a particular brand

102. Cinema media reaches a huge target audience each month, and its advertising is approximately
four times higher than ads placed on television.

103. The “bills” were pasted on walls, fences or on boards around the town

104. Neon signs are electronically controlled

105. Hoarding is technically known as single pass poster printing machine and is totally computerized

106. Direct mail It is a common form of advertising and is done through pamphlets and brochures, which
is considered as junk by the recipients

107. A banner advertisement in WAP sites is known as WAP banner ads, which are in JPEG or GIF format.

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108. There are now many types of interstitials including popup windows, splash screens, superstitials
etc.

109. Media research includes the steps undertaken to select a proper media for advertisement and to
an appropriate audience

110. The advertiser also needs to book a proper time and space in media for their ad

111. AUDIT BUREAU OF CIRCULATION (ABC)

113. Doordarshan was established in 15th September 1959

114. The Director General reserves the right to ask for such proofs and get them examined to his full
satisfaction

115. The advertise / ad agency should undertake market research for the product to be advertised

116. The advertiser must identify target audience to convey advertising message

117. DAGMAR is an advertising model proposed by Russell H

118. Advertising budget refers to the amount that an advertiser sets aside for different advertising
activities

119. The ad budget of advertiser depends upon amount spent by competitor on his ad campaign

120. Average Frequency = Total Exposure / Reach

121. GRP = Reach X Average Frequency

122. Media Planning, in advertising, is a series of decisions involving the delivery of advertising message
to the targeted audience

123. Management philosophy determines which media should be selected

124. Company’s own past experience may be instrumental to decide on advertising media.

125. If a message is simple and easily understood, print media are sufficient.

126. : Products like cigarettes, wines and alcohols are not allowed to advertise on radio and television

127. A clear copy is one which is easily and quickly read and grasped by the readers.

128. Credibility or believability of an advertisement message is decided by the extent of honesty

129. A slogan is a phrase used for advertising campaign to generate the attraction of public.

130. Logo refers to a image or design used by company for its products

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131. Copywriting is the single most important and critical activity for the success of the entire
advertising campaign.

132. Layout may be defined as the format in which the various elements of the advertisement are
combined

133. Illustration consists of photographs, drawings, graphs, charts, painting, and other pictorial devices.

134. Jingles are catchy little tunes which we pick up and hum quite unconsciously most of the times, like
a refrain registered in our brain which refuses to go away.

135. Storyboards are visual organizers, typically A series of illustrations displayed in sequence for the
purpose of pre-visualizing a video web based training, or interactive media sequence

136. Creativity means being novel and appropriate

137. The creativity in the advertisement helps to attract attention of target audience towards the
product.

138. The account manager, creative directors, designers and copywriters are involved in the preparing
the ad campaign

139. The term “visualization” refers to imagination of something for creation of an idea

140. Behind every purchase there is a buying motive. It refers to the thoughts, feelings, emotions and
instincts, which arouse in the buyers a desire to purchase a product.

141. Many people buy a particular product because they are habitual of it. Eg. Many people consume
cigarette and liquors

142. The selling points are special points of product that can be used by advertiser to convince target
audience to buy the product.

143. Every advertisement is an appeal to target customers

144. Unique selling proposition is a marketing term which highlights unique feature of a product which
is different from a competitor.

145. Celebrities are the ones who are first identified.

146. Celebrity endorsement helps to create brand image in the minds of target customers

147. A celebrity endorsement enables to reach out to a different set of customers and new markets.

148. The high involvement products are of high price.

149. The high involvement products require differentiation between the products

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150. Due to high price and higher customer expectations from high involved products, there is a
perceived risk involved in purchase of such products

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