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Alma-Swot Analysis

This SWOT analysis examines the strengths, weaknesses, opportunities, and threats for Levis t-shirts. The strengths include the brand name, being one of the oldest clothing brands, perfect design and comfort, and status symbol appeal. Weaknesses are the high price and issues with counterfeit products hurting the brand image. Opportunities lie in online retailing and expanding the kids section. Threats include changing fashion trends, increased competition, and close competition from other brands like Lee.

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Alma Delos Santos
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408 views1 page

Alma-Swot Analysis

This SWOT analysis examines the strengths, weaknesses, opportunities, and threats for Levis t-shirts. The strengths include the brand name, being one of the oldest clothing brands, perfect design and comfort, and status symbol appeal. Weaknesses are the high price and issues with counterfeit products hurting the brand image. Opportunities lie in online retailing and expanding the kids section. Threats include changing fashion trends, increased competition, and close competition from other brands like Lee.

Uploaded by

Alma Delos Santos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ALMA DELOS SANTOS

Organization and Management


Performance Task

SWOT ANALYSIS

(Levis) T-Shirts

Strength Weaknesses
 Brand name  Price of levis is too high
 One of the oldest brand of  The duplicity of brand name:
clothes Levis t-shirts has been a
 Perfect blend of design, comfort victim of the duplicity of
 Status symbol of upper class products and this affects
 Target the youth group brand image.

Opportunities Threats
 Fast changing consumer tastes
 Online retailing: With growth in  Increasing competition and
online retailing, Levis t- Shirts can product substitution
leverage its brand equity to  A cut throat competition exists
encapsulate the demand created. between levis t-shirt and lee t-
 Started the kid’s section require shirt
more attention

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