Yash Kumar
+918901859185 | 2019PBM5545@mnit.ac.in | Ykumar@Troy.edu | https://www.linkedin.com/in/mryashkumar/ | Portfolio
EDUCATION AND QUALIFICATIONS
Malaviya National Institute of Technology, Jaipur Rajasthan April 2021
MBA (Marketing, Business Analytics)
Troy University, Alabama US June 2020
Graduate Leadership Program
Jamia Millia Islamia, New Delhi July 2019
Bachelor of Science, Chemistry Cumulative GPA: 8.88/10.00
WORK EXPERIENCE
HP (Hewlett-Packard) California, USA(Virtual)
Summer Scholar June 2020 – July 2020
• Developed Strategy for Reliable and Affordable Prosthetics based on Competitor Analysis & Served as the Team Lead for a sustainability challenge
• Created Marketing campaign for HP Tango Printer to drive engagement and to maintain brand consistency
Tata Steel Jamshedpur, India
Marketing Strategy Intern April 2020 – May 2020
• Competitive Analysis: Market Research of available products and Strategy development for the Northern India region, aided to increase the market share
of the product, this led to a 20% increase in sales of the TMT Steel Bars.
Acad Indus International Conventions Munich, Germany
Digital Marketing Executive (Part-Time) January 2020 – April 2020
• Contributed to the company’s new digital marketing strategy by researching market trends and client needs, while creating campaigns to increase brand
presence and efficacy
• Developed the digital marketing strategy which in 3 months increased conversion rate by 35% and awarded with an appreciation letter for top performance
• Executed 10+email marketing campaigns for the launch of Global Tech Education Summit
Outlook Publishing (India) Pvt. Ltd New Delhi, India
Sales and Marketing Intern (Full-Time) December 2019- January 2020
• Led an initiative to enhance sales proficiency and better relationship with potential and current clients
• Build, designed, launched, and managed a proactive support campaign focused on increasing renewal revenue, decreasing cancellations and building a
pipeline from existing customers, leading to an increase in upgrades from 500K per month to 900K+ and reducing cancellations by 12%
PROFESSIONAL CERTIFICATIONS
• Data analysis Micro-Credential Course from TAFE Queensland
• PR Council Agency Ready Certificate Program from PR Council
• Digital Marketing Short Course from York St. John University .
LIVE PROJECT
Google Ad Grants October 2020 – Dec 2020
• Designed and Managed Google Ad Campaigns with a $10K Monthly budget for a Non-Profit Organization based out of California, USA
• Consulted Non-profits in Understanding data generated from GA and helped them leverage it in using AdWords effectively, leading to an average
increase of 500% in Conversion rate
Adani Wilmar October 2019
• Conducted market research for Edible Oils, Developed Go-TO-Market Strategy & Inspected customer pain points to convert them into delightful
experiences.
LEADERSHIP
WPP, London UK, Next-Gen Leader June 2020 – August 2020
• Engaged and socialized in this 10-week learning series to gain a comprehensive understanding of WPP and the marketing industry
• Partook in leadership enhancement sessions with the best industry leaders from Pfizer, Bottle Rocket, Wunderman, and other top firms
Rendezvous IIT Delhi, Campus Ambassador August 2019 – October 2019
• Organized and promoted a variety of events in 10+ Colleges utilizing social media and word of mouth to drive buzz and maximize event attendance.
• Implemented an extensive social media campaign on multiple platforms to increase ticket revenue, Awarded for Increasing Event Sales by 10%
VOLUNTEERING
Unnat Bharat Abhiyan, Volunteer November 2019 – Present
• Managed and carried out social events such as Career Guidance event for Rural Students and educated the villagers about hygiene
• Worked with a team of 10-members to plan & implement activities among 5K+ Government School Students
United Nations India, Volunteer October 2019 – Dec. 2019
• Conducted activities at local societies to bring awareness and action on the theme of Volunteer4Inclusion campaign
• Composed over fifty e-mails along with social media content to address the fundraising proposals to the external stakeholders of the organization.
ACCOMPLISHMENTS / EXTRA-CURRICULAR ACTIVITIES
• University Topper at Jamia Millia Islamia and Recipient of University Merit Scholarship for 3 Consecutive years
• Udemy Instructor for “ A Guide to Chemistry Course” with 1500+ International Students
• Unacademy Plus and Star Educator for” Quantitative Aptitude” course and awarded with the Best educator for impacting more than 200K Students
• Founder of Edu Platform – A You Tube Educational Channel With 14K+ Subscribers and 800K+ Views
SKILLS & INTERESTS
Interests: Long Distance Cycling, Badminton, Web Surfing, Video Editing
Skills: Digital Marketing, Google Ads and Analytics, Sales, Data Analysis, Market Research, Marketing Strategy, Leadership, Microsoft Office
