The Book in Three Sentences
“If you want to be successful, you have to take 100%
responsibility for everything that you experience in your life.”
“Everything you think, say, and do needs to become
intentional and aligned with your highest purpose, your values,
and your goals.”
“To achieve desired outcomes, one must replace complaining
with making requests and taking action.”
The Five Big Ideas
1. “You have control over only three things in your life—the
thoughts you think, the images you visualize, and the actions
you take (your behavior).”
2. “Stated in its most basic form, the Law of Attraction says,
what you think about, talk about, believe strongly about, and
feel intensely about, you will bring about.”
3. “You can lose the material things, but you can never lose your
mastery—what you learn and who you become in the process
of achieving your goals.”
4. “One of the great strategies for success is to act as if you
already are where you want to be.”
5. “The world doesn’t pay you for what you know; it pays you
for what you do.”
The Success Principles Book Summary
Part One: The Fundamentals of Success
1. Take 100% Responsibility of Your Life
2. Be Clear Why You’re Here
3. Decide What You Want
4. Believe It’s Possible
5. Believe in Yourself
6. Use The Law of Attraction
7. Unleash The Power of Goal-Setting
8. Chunk It Down
9. Success Leaves Cues
10. Release The Breaks
11. See What You Want, Get What You See
12. Act As If
13. Take Action
14. Just Lean Into It
15. Experience Your Fear And Take Action Anyway
16. Be Willing to Pay the Price
17. Ask! Ask! Ask
18. Reject Rejection
19. Use Feedback to Your Advantage
20. Commit to Constant and Never-Ending Improvement
21. Keep Score for Success
22. Practice Persistence
23. Practice The Rule of 5
24. Exceed Expectations
Part Two: Transform Yourself for Success
25. Drop Out of The “Ain’t’ It Awful” Club . . . And
Surround Yourself with Successful People
25. Acknowledge Your Positive Past
25. Keep Your Eye on The Prize
25. Clean Up Your Messes and Your Incompleteness
25. Complete the Past to Embrace the Future
25. Face What Isn’t Working
25. Embrace Change
25. Transform Your Inner Critic into an Inner Coach
25. Transcend Your Limiting Beliefs
25. Develop Four New Success Habits a Year
25. 99% Is a Bitch; 100% Is a Breeze
25. Learn More to Earn More
25. Stay Motivated with The Masters
25. Fuel Your Success with Passion and Enthusiasm
Part Three: Build Your Success Team
39. Stay Focused on Your Core Genius
39. Redefine Time
39. Build a Powerful Support Team and Delegate to Them
39. Just Say No!
39. Become a Leader Worth Following
39. Create a Network of Mentors and Others Who Will Up-Level
You
39. Hire a Personal Coach
39. Mastermind Your Way to Success
39. Inquire Within
Part Four: Create Successful Relationships
48. Be Here Now
48. Have a Heart Talk
48. Tell the Truth Faster
48. Speak with Impeccability
48. When in Doubt, Check It Out
48. Practice Uncommon Appreciation
48. Keep Your Agreements
48. Be a Class Act
Part Five: Success and Money
56. Develop a Positive Money Consciousness
56. You Get What You Focus On
56. Pay Yourself First
56. Master The Spending Game
56. To Spend More, First Make More
56. Give More to Get More
56. Find a Way to Serve
Part Six: Success in The Digital Age
63. Master the Technology You Need
63. Brand Yourself with an Online Persona
63. Use Social Media in a Way That Enhances Your Reputation
63. Use the Exponential Power of Crowdfunding
63. Connect with People Who Can Expand Your Vision
The Success Principles Summary
“If you want to be successful, you have to take 100%
responsibility for everything that you experience in your life.”
“Everything you think, say, and do needs to become
intentional and aligned with your purpose, your values, and
your goals.”
“Everything you experience today is the result of choices you
have made in the past.”
“You have control over only three things in your life—the
thoughts you think, the images you visualize, and the actions
you take (your behavior).”
“The day you change your responses is the day your life will
begin to get better!”
“Complaining is an ineffective response to an event that does
not produce a better outcome.”
“Learn to replace complaining with making requests and
taking action that will achieve your desired outcomes.”
“If you find yourself in a situation you don’t like, either work
to make it better or leave.”
“The only thing that will change your results is to change your
behavior.”
“One of the easiest ways to begin clarifying what you truly
want is to make a list of 30 things you want to do, 30 things
you want to have, and 30 things you want to be before you die.
This is a great way to get the ball rolling.”
“The create a balanced and successful life, your vision needs
to include the following seven areas: work and career, finances,
recreation and free time, health and fitness, relationships,
personal goals, and contribution to the larger community.”
“If you limit your choices only to what seems possible or
reasonable, you disconnect yourself from what you truly want,
and all that is left is a compromise.”
“Stated in its most basic form, the Law of Attraction says,
what you think about, talk about, believe strongly about, and
feel intensely about, you will bring about.”
“You can lose material things, but you can never lose your
mastery—what you learn and who you become in the process
of achieving your goals.”
“One of the great things about living in today’s world of
abundance and opportunity is that almost everything you want
to do has already been done by someone else.”
“One of the great strategies for success is to act as if you
already are where you want to be.”
“The world doesn’t pay you for what you know; it pays you
for what you do.”
“Many people fail to take action because they’re afraid to fail.
Successful people, on the other hand, realize that failure is an
important part of the learning process.”
“If you want to remain calm and peaceful as you go through
life, you have to have high intention and low attachment.”
“If you want to be more successful, you have to start hanging
out with more successful people.”
“An important part of any focusing regimen is to set aside
time at the end of the day—just before going to sleep—to
acknowledge your successes, review your goals, focus on your
successful future, and make specific plans for what you want to
accomplish the next day.”
“If you are going to become more successful, you have to get
out of denial and face what isn’t working in your life.”
“Successful people adhere to the ‘no exceptions rule’ when it
comes to their daily disciplines.”
“To learn and grow in life, you need to be teachable, too.”
“Of course motivation is not permanent. But then neither is
bathing, but it is something you should do on a regular basis.”
– Jim Rohn
“When you do something you love with passion and
perseverance, you are already a success.”
“The most successful people I’ve met love what they do so
much, they would actually do it for free.”
“Ask yourself, ‘what is the why underneath what I am doing?’
If you can get in touch with that, it is a lot easier to get
enthusiastic about whatever it is that you have to do.”
“Successful people speak words of inclusion rather than words
of separation, words of acceptance rather than words of
rejection, and words of tolerance rather than words of
prejudice.”
“Always ask yourself, ‘Is what I am about to say going to
advance the cause of my vision, mission, and goals? Will it
uplift the hearer? Will it inspire, motivate, and create forward
momentum? Will it dissolve fear and create safety and trust?
Will it build self-esteem, self-confidence, and a willingness to
risk and take action?’ If not, find words that will, or keep
silent.”
“Often, we use words in a damaging way not because we are
bad people but simply because we are not paying attention.”
“If you choose to live by a higher set of standards, you get to
watch people respond enthusiastically toward you.”
“When you establish a higher level of personal standards, not
only do you get better treatment from those around you, but
suddenly you also begin attracting others with the same
elevated standards.”
“To become wealthy, you’ll need to surface, identify, root out,
and replace any negative or limiting beliefs you may have
about money.” (Note: for more on overcoming limiting beliefs
about money, read T. Harv Eker’s Secrets of The Millionaire
Mind.)
“The life you are currently living is the result of the thoughts
you have thought, the choices you have made, and the actions
you have taken in the past.”
“Ask yourself if what you’re buying is a need or a want. There
is a big difference.”
