National Institute of Fashion Technology Patna
FMS SEM III
SUBJECT: IDM
TOPIC: DESIGN A WINDOW DISPLAY FOR V.M.
SUB. TO: MANINDRA SINHA
SUB. BY: SHAKEEL AKHTAR
& AAMIR ALI
INTRODUCTION OF OUR HYPOTHETICAL BRAND
PARCHAIEE is a hypothetical brand which sells kids clothing which
will be inspired by the Indian culture and mix of western culture. The raw
material (fabric and other materials) will be 100% natural. Also colours
used will be vibrant and trendy in nature.
The brand will pick the trendy design from various fashion shows and as
per suitability the Indian art element will be added in the design. The brand
will depict and promote the various arts special tradition and culture and
different technique of all over the India in combination with fast fashion
apparels.
The uniqueness of the brand will be the use of packaging, the details and
importance about the particular art or technique will be written on it,
which will increase the awareness label among consumers.
We are targeting such people who will have interest on quality piece of
clothes and attractive unique design for their loving children.
PRODUCTS OF OUR BRAND
FOR BOYS- is jeans ,T-shirt and top for boy, shirt and pent , baby festive
kurta special festival like holi and Deepawali, for winter we have range of
jackets and leather jacket, sweatshirts and hoodies and sweaters.
FOR GIRLS- we will have frock suit, fairy frock, tops and T-shirt, jeans
and jacket , legging and jagging, for winter sweatshirt and hoodies and
jacket as well as sweaters
MISSION, VISION & VALUE
VISION
To become the preferred brand in the sustainable textile in kid clothing
products.
MISSION
To responsibly provide quality product and services through innovation
and technology as solution while sustaining the utmost respect for the
earth and every life on it.
VALUE
With uncompromising integrity and principles as our foundation we will
aware, inspire, engage, encourage and deliver.
BUSINESS PHILOSOPHY
Sincerely help prospects first, and the money will follow.
OUR GOAL
The goal of PARCHAIEE brand is to produce sustainable line that is per-
fection.
PARCHAIEE aims on reducing the textile waste from the earth gradually
and utilise the retained matter smartly and judiciously. Its ambition is to
use the proper technology, knowledge and wise thinking which keeps the
world on the right track.
BRANDING & LOGO
• LOGO
The logo is designed to emphasise the importance of ancient art and tech-
nique . The shadow of our culture.
COLOUR
Bright red Colour symbolises love, courage, respect and innovation
WINDOW DESIGN & ADAPTATION OF OUR KID BRAND
WINDOW DESIGN
20 x 10 - Closed Back
WINDOW ADAPTATIONS
15 x 10 - Closed Back
10 x 10 - Closed Back
30 x 10 - Closed Back
CLOSED BACK WINDOW
1
4
2
5
6
1 Backdrop Print
2 STARS & ROCKETS
3 SELF STANDING HUT SHAPED UNIT
4 FESTIVE FUN
5 CALL OUT EXISTING
6 PODIUMS CARPET
STARS & ROCKET
Positioning & dimensions of the units
MATERIAL SPECIFICATIONS
3mm Sunboard + Print(same as backdrop) + LED STRIPS (Neon Blue / Neon Pink)
Units are fixed directly on backdrop, giving 0.5” projection
33”
31.5”
31.5” 9”
27.5”
33”
39”(W) 64”(L)
10/15/20x10
30x10
Dimensions given in the artwork is of actual size. Height of the units to be done as per win-
dow height. All stars are of same size.
STARS & ROCKETS TECHNICAL DETAILS
Exposed led strips fixed on Sunboard + Print(matched with backdrop)
LED Strips are of 2 colors - Neon Blue & Neon Pink. For ease of execution same col-
ored markings are given in the artwork
Blue led
strip Sun board+print+LED strip
Pink
led strip
LED
Example side view
Backdrop
Pink Led 0.5” Projection
Use 0.5” clear acrylic
Sun board+print or sun board studs to
hide the wiring
Blue Led
Floor
SELF STANDING HUT SHAPED UNIT
MATERIAL SPECIFICATIONS
Self standing - MS frame made with 3/4th inch sq. pipe + Blue powder coat paint +
neon blue LED Strip
NEON BLUE LED STRIP
+
MS frame made with 3/4” sq. Pipe + blue paint
38”
60” 86”
54”
12”
MATERIAL SPECIFICATIONS
3D unit made with - 3mm sunboard + Print(matched with back
drop) + white LED strip For ease of execution Text outline is given in the artwork
White LED Strip
sunboard box + Print Depth - 1.5"Å to be fixed on the text outline
Box
Backdrop
size
Hidden wirings
Window Wi Hei
Sunboard Box + print
(matched with backdrop)
Casing
Size dth ght
depth - 1.5"
10 x 10 40 19
SIDE VIEW
15 x 10 42 20
Floor
20 x 10 48 23
30 x 10 60 26
BACKDROP PRINT
EXISTING PODIUMS
Print on SAV
COLOR SWATCHES
CARPET
PODIUMS SIDES SWATCH
THANK YOU!
