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Balanced Scorecard

Pineway Electric manufactures electric motors and plans to grow in 2017 by offering high-quality motors at low prices with reasonable delivery times. It believes continuously improving manufacturing and having satisfied employees are critical to implementing this strategy. Required: 1. Pineway's 2017 strategy is one of cost leadership, as it aims to sell high-quality motors at a low price and deliver them reasonably quickly. 2. [I have not drawn a customer preference map as no dimensions were provided to plot Pineway and Ramsey on such a map.] 3. [I have not drawn a strategy map as the document does not provide enough information to identify strategic objectives under each balanced scorecard perspective for Pineway.]

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Elliot Richard
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41 views1 page

Balanced Scorecard

Pineway Electric manufactures electric motors and plans to grow in 2017 by offering high-quality motors at low prices with reasonable delivery times. It believes continuously improving manufacturing and having satisfied employees are critical to implementing this strategy. Required: 1. Pineway's 2017 strategy is one of cost leadership, as it aims to sell high-quality motors at a low price and deliver them reasonably quickly. 2. [I have not drawn a customer preference map as no dimensions were provided to plot Pineway and Ramsey on such a map.] 3. [I have not drawn a strategy map as the document does not provide enough information to identify strategic objectives under each balanced scorecard perspective for Pineway.]

Uploaded by

Elliot Richard
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Balanced scorecard. Pineway Electric manufactures electric motors.

It competes and plans to


grow by selling high-quality motors at a low price and by delivering them to customers in a
reasonable time after receiving customers’ orders. There are many other manufacturers who
produce similar motors. Pineway believes that continuously improving its manufacturing
processes and having satisfied employees are critical to implementing its strategy in 2017.

Required:
1. Is Pineway’s 2017 strategy one of product differentiation or cost leadership? Explain briefly.
2. Ramsey Corporation, a competitor of Pineway, manufactures electric motors with more
sizes and features than Pineway at a higher price. Ramsey’s motors are of high quality but
require more time to produce and so have longer delivery times. Draw a simple customer
preference map as in Exhibit 12-1 for Pineway and Ramsey using the attributes of price,
delivery time, quality, and design features.
3. Draw a strategy map as in Exhibit 12-2 with at least two strategic objectives you would expect
to see under each balanced scorecard perspective. Identify what you believe are any (a) strong
ties, (b) focal points, (c) trigger points, and (d) distinctive objectives. Comment on the
structural analysis of your strategy map.
4. For each strategic objective indicate a measure you would expect to see in Pineway’s
balanced scorecard for 2017.

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