Sales and Marketing Plan: Min-Aesthetic Phco
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Sariephine Grace ArasSales and Marketing Plan: Min-Aesthetic Phco
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Sariephine Grace ArasSALES and MARKETING PLAN
This chapter presents the sales and marketing plan of Min-Aesthetic PHCo. Each section
is appropriately construct for the better comprehension of the readers.
Marketing is the process of getting consumers interested in your company’s product or
service. It is necessary in all stages of a business’s selling journey. This happens through market
research, analysis, and a solid understanding of your ideal consumer’s wants and needs.
Marketing pertains to all aspects of a business, including product development, distribution
methods, sales, and advertising (Forsey, 2018). When the businesses are putting together a
marketing program for its business, the company must concentrate on the basics, the four key
component of any marketing plan: Products and Services, Promoting, Distribution, and Pricing
(Ward,2018). These will help the company to generate more sales which lead to a great profit.
Using the Marketing Analysis, the marketing plan has already a foundation in identifying the
market in terms of demographic information and capacity of spending money and creating
strategies and tactics to improve the company’s product/ service.
Target Market
We can identify the target market by demographically, like:
Age: Above 13
Location: The Warehouse Corrales Avenue; Corrales Ave., Cagayan de Oor City, 9000,
Misamis Oriental
Gender: Both male and female
Income level: Low, middle and higher class people
Education level: Minimum knowledge about handicrafts furniture
Marital or family status: Single and married
Occupation: Housewives, corporate worker and student
Ethnic background: Kagay-anon and foreign people
Also we can identify the target market psychologically. For this segmentation, here are the
following:
Lifestyle: Fashionable man and woman
Interest: Aesthetics and minimalist arts
Marketing Mix
The main thing for marketing any type of product is effective advertising. It’s a part of
marketing mix under product promotion.
Product Price
Aesthetic home design and
accesory
Sentimental value
Minimalist Art Marketing
Place Promotion
Mix Social Media Advertising
Shop with online access
Business to consumer Online Shop
distribution Loyalty Program
Freebies
Product Offerings
Resinance is an aesthetic home design or accessory created from dominant
product called ‘Resin’. It is preserving esthetical and sentimental objects filled with
pastel pigments, sprinkled with tiny glitters and molded with the touch of love and care to
not only catch the eyes but also the hearts of the customers. Unlike with other businesses,
this product is not only invites customers to have aesthetic belongings but to make their
homes warmer and preserving their timeless memory than ever before. For Min-Aesthetic
PHCo. believes that the things may fade, but its memories last.
Pricing Strategy
Sales and Distribution
The Min-Aesthetic PHCo. is located at Warehouse Corrales Avenue. Moreover,
even though that it is has its own shop, it is also available online. Therefore, it could
accommodate large number of customers. This company is a Business to Costumer
distribution type where the product will direct to the end users. The company aims in the
BUSINESS CUSTOMER
near future to multiply its branches so the consumers can access the products easily.
Advertising and Promotion
Min-Aesthetic PHCo. uses the three types of advertising in promoting their
product. The first one is Social Media Advertising. This advertisement composes of two
types of media which are Video Presentation and Posters. In this media, the company will
show how their product prepares and what the ingredients of it. The company will also
convey how their product is different from others. They will put also some entertainment
to amuse the market while watching the advertisement. In this type of advertisement, the
company will use the sense of sight and hearing of the market to convince them. Also, the
company will create its Facebook page where they can easily communicate its customer.
Using social media account, the company may upload their different medias so there are
more customers will notice the advertisement. Using social media also, the company will
get a feedback from the customer about the company and their product. The second one is
Loyalty Program. It is where the company gives discount for those customers who are
purchasing their products more than once. It is serves as an incentive for being loyal to
the company. It is one of the ways also to build relationship with the customers. Lastly, is
the Freebies. It is more like Loyalty Program but the qualification of it are those
supporters who are always updated in the Company’s events and sales.