kala

CURRENCY FOR A COMPLETE DIGITAL ECONOMY

DISCLAIMER: The information in this document is subject to change or update without

notice and should not be construed as a commitment by Symatri.

This document and parts thereof must not be reproduced or copied without Symatri’s
written permission, and contents thereof must not be imparted to a third party nor be used
for any unauthorized purpose.
CONTENTS
Abstract 3

1. Introduction 4

2. About Symatri 6

A New Digital Currency 6

Multiple Levels of Value 7

The Kala Economy 7

3. Building a Digital Economy Inside Symatri 8

About Symatri and Currency 8

Why Kala Is Different 8

An Earnable Reward 8

4. The Symatri Ecosystem 9

CORE 9

CORE Activities 10

Example App Downloads 10

Example Offer Trial 10

Example Video View 10

Example Trial Subscription 10

Retail Rewards 11

Reach Marketplace 11

5. The Kala Coin 13

Purpose and Characterization 13

Implementation 13

Kala Exchange Rate 13

Kala Market Flow 13

Supply Strategy 14

Distribution 14

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6. Moving from an ERC20 Token 16

Benefits 16

Increased Validity and Opportunity within Crypto Exchanges 16

More Favorable Structure for Decentralization through Proof of Work 16

Putting the Kala Community in the Driver’s Seat 16

Simplifying Kala’s Blockchain Design 16

7. Building the Kala Network 18

Hash Power Threshold 18

Future Network Opportunities 18

Kala Mining Rigs 19

Sale Details 19

8. Execution Plan 20

Milestones 20

9. After the ICO 21

Fund Allocation & Future Development 21

Safety of Funds 21

Wallet 21

10. Conclusion 22

11. Founding Team and Advisors 23

12. References 25

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ABSTRACT
Kala is a cryptocurrency built on a fork of the Bitcoin blockchain that will integrate
seamlessly within the Symatri ecosystem and has multiple levels of value. The Kala
economy is simple: 1) Members earn points for completing simple activities through our
revolutionary CORE platform, 2) they transfer those points to Kala, 3) they use Kala in
the Reach marketplace, which offers a vast array of products and services. Users can
also earn Kala through traditional mining. An additional level of value comes from the
decentralized, distributed network built through Kala that itself becomes an asset that
can be leveraged for future endeavors as blockchain gains even more use and adoption
across multiple industries.

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kala
1. INTRODUCTION
The economic crisis of 2008 rocked the whole world, and many cannot shake the fear that something like that
may happen again. Yet far too many people don’t have a clear roadmap to financial freedom and security—
whether that is the family who always seems to have too much month at the end of the paycheck, the single
mother working her fingers to the bone to cover basic necessities, or the two-income family who has just
enough for the present and no wiggle room for the future. Or maybe it’s those who simply don’t have the
information or resources to move beyond “just scraping by”. These stories and hundreds like them are all too
familiar. The truth is that existing in financial survival mode stunts growth and happiness, and restricts people
from progressing and fully realizing their potential.

In addition, people aren’t sure it will get better. The 2017 Edelman Trust Barometer reveals that the general
population’s trust in all four key institutions — business, government, NGOs, and media — has declined
broadly. “With the fall of trust, the majority of respondents now lack full belief that the overall system is
working for them.”1

The uncertainty and mistrust of power distribution that stemmed from the 2008 financial crisis resulted in the
birth of a new technology and a new way of transacting with others—blockchain and cryptocurrency. Bitcoin,
the first cryptocurrency, was built on the concept of decentralization and giving power back to the masses
rather than in select institutions.

Symatri is building upon that vision by allowing individuals the chance to participate in our full ecosystem with
more than one way to play in the blockchain and cryptocurrency space. In doing so, we are also helping
people build financial freedom and security. This white paper will explain how the integration of the Kala coin
into the Symatri Ecosystem expands the community and opportunity for even more people.

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kala
2. ABOUT SYMATRI
The concept of symmetry has timeless appeal, and is important in mathematics, science, nature, architecture,
music, the arts, and literature. Symmetry refers to a sense of balance, proportion, and harmony.

Sym- means together or with

We believe that there is a unique strength when we work together, which creates powerful synergy and
momentum. Together, we can accomplish more than we can by ourselves.

Tri- means three

Our vision is to help people around the world have financial security through the convergence of the three key
components of Symatri—CORE, Reach, and Kala. These, just like the vertices of a triangle, work together in a
winning system for our Members. The triangle is one of the strongest shapes structurally, able to maintain its
integrity under pressure. All three of Symatri’s components work together in a strong, unified system.

Under a different name, we developed a platform that can be white labeled, and launched it within one niche
demographic. That one simple concept has blossomed into a worldwide movement in that single vertical
alone, with more than 300,000 Members in over 140 countries.

Technology now links the globe, creating new, continually evolving ways of connecting, communicating, and
doing business. Add to that rapidly developing blockchain technology and we are witnessing the start of a
fundamental change to entire business models.  Symatri is poised to become a leader in this new space.

With the increasing momentum of decentralized, blockchain-based networks, customized digital ecosystems
are also growing and thriving. At this time, we have the unprecedented opportunity to create a world-wide
community where all members can be rewarded.

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A New Digital Currency
Symatri has already experimented
with a rudimentary form of digital
currency with our current point
system, where users can earn and
spend a centralized digital currency.
We are now taking the next step in
our vision to build a vibrant
community in creating a new
cryptocurrency: Kala (KALA). Kala is
designed to bring people together in
a new shared economy.

Multifaceted Value
The underlying utility aspect gives
Kala an inherent value not found in many other cryptocurrencies because users will be able to earn Kala
through completing simple activities in the CORE platform or through Retail Rewards, and then redeem Kala
for goods and services in the online Reach marketplace.

In building a Kala blockchain, two additional levels of value have been added: 1) the opportunity to mine Kala
through mining hardware and 2) the decentralized, distributed network itself becomes an asset that can be
leveraged for future endeavors as blockchain gains even more use and adoption across multiple industries.  

The Kala Economy

The Kala economy will be based on the same mutually beneficial system that drives CORE. Individuals are
rewarded in points for completing activities like taking surveys or downloading apps. They can then exchange
those points for Kala that can be used for products and services in the Reach marketplace, thereby enjoying a
tangible reward for their efforts. People are incentivized to participate, and as word-of-mouth spreads, others
will want to join. As more people become part of our community, businesses will offer more CORE activities
that Members can do to earn Kala, in a winning cycle.  In addition, people can participate by mining with the
Kala blockchain. Mined Kala can also be spent in the Reach Marketplace. These economic incentives at the
center of the Kala economy will ensure that all participants can ultimately benefit.

As befits the decentralized inspiration behind blockchain technology, the Kala economy will be widely
accessible. It’s estimated there are approximately 2 billion individuals with access to the Internet or mobile
phones who don’t have access to traditional exchange systems.2 The merging of CORE, Reach, and Kala
cryptocurrency offers a unique opportunity for these individuals to participate in the Symatri Ecosystem.

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3. BUILDING A DIGITAL ECONOMY INSIDE SYMATRI
About Symatri and Currency

Symatri burst onto the scene with incredible growth from the beginning, when we launched with one vertical
on Oct. 15, 2016 under a different company name. Our accessible and simple platform resulted in explosive
interest and growth, which uniquely positions us in the marketplace with over 300,000 members in over 140
countries. These members have come in through only one of our verticals for member acquisition.
The size of our user base, global demographics, and business partnerships create a distinctive community
where cryptocurrency may be introduced, adopted, and used. The points system that we have been using
suggests that Symatri users are open to digital currency, and that people do not need to master a special
level of technological knowledge to participate.

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Why Kala Is Different

1. Inherent Value - What makes any medium of exchange valuable is whether or not owners can
use it to for real world transactions. Unlike other cryptocurrency, Kala will have inherent value
because it can be spent on a wide array of products and services on our Reach marketplace
(once integrated). Our decentralized, distributed network itself adds an additional, foundational
value that backs Kala. 


2. Two Ways to Mine – Kala makes cryptocurrency accessible to anyone with two ways of
mining: 1) Proof of Work and 2) our unique way of “mining” through Proof of Effort. Proof of
Work confers rewards in the form of Kala to those who verify transactions through mining
hardware. The Proof of Effort process is simple—complete activities through our CORE
platform and earn CORE points, then transfer those into Kala. 


3. Existing Ecosystem – People don’t have to wait for a platform to be built in order to participate
in the Kala Economy.  CORE and Reach are both existing platforms that are being used, tested,
and improved before integrating Kala. As Symatri expands its ecosystem, the economic
possibilities for users are heightened.


An Earnable Reward

Kala will be a completely earnable cryptocurrency by anyone within the Symatri ecosystem
through completing simple CORE activities or through traditional crypto mining.

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4. THE SYMATRI ECOSYSTEM
CORE (Compensation On Real Efforts) is the unique system in which users have the ability to earn by
completing simple activities like taking surveys, testing products or services, downloading apps, playing
games, watching videos, and more. Members will earn points on CORE activities and can earn commissions
on referrals. The points will be transferrable into Kala to be spent in the Reach marketplace.

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CORE Activities

Symatri has partnered with businesses to bring hundreds of offers to our community of Members, who have
the ability to earn by completing simple CORE activities, like:

• App Downloads

• Offer Trials

• Surveys

• Email Submits

• Video Views

• And more


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Retail Rewards
Members can also shop through our Retail Rewards portal and earn a certain percentage back on their
shopping at thousands of online retailers. This benefit alone provides immense value.

For example:
According to Forbes, the average holiday shopper planned to spend $1,175 on gifts in 2016.3 If a person
spent that $1,175 through our Retail Rewards portals and received 5% back (an average offering), then they
would get back $58.75 in points on holiday shopping alone, that could then be exchanged for Kala.

Reach Marketplace
Reach (Redeem and Achieve) is the ultimate Kala redemption center, and will be open to anyone that uses
Kala once integration is complete. To reach means to move toward, extend toward, or stretch out for
something. It also means to arrive at a destination. Reaching is both an action and a result.

Reach is more than a marketplace; it’s where our Members enjoy the benefits and reap the rewards of their
work through CORE, and where Kala users can spend Kala. Symatri has stocked Reach with products and
services that will all be available for purchase with Kala once it is fully integrated. We will also consistently
add products and services to Reach to make it as robust as possible.

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5. THE KALA COIN


Purpose and Characterization

Symatri is introducing a general purpose cryptocurrency named Kala that will be the unit for economic
transactions within the Symatri Ecosystem. Like other cryptocurrencies, units of Kala are fungible and
transferable. They will be expected to trade on cryptocurrency exchanges.

Implementation
Kala is a new cryptocurrency (KALA) that will be created as a variant of the Bitcoin open-source protocol. Each
coin issued equals one coin generated on the blockchain.

Kala Exchange Rate

Users can earn Kala through mining directly, or earn points through CORE activities which can then be
exchanged for Kala to make purchases on the Reach marketplace. The value of Kala, and thus how many are
used to obtain a product or service, will change dynamically based on the floating exchange value of Kala. In
order to prevent rapid changes in Kala floating market value from swinging prices, and enabling users to time
Kala transactions to maximize value, an average exchange rate value will be calculated periodically and used
to price goods and services in Reach. This will smooth out fluctuations in the Kala market, but will not alter
the fair market Kala value in any significant way.

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Kala Market Flow

Kala will circulate in the following ways:

1. Members in open countries complete CORE activities and shop through Retail Rewards to earn points.


2. Points are recorded and stored in Member accounts.


3. When they choose, Members can exchange points for Kala (once integrated), which are assigned to
the Member from the Symatri Reserve allocated for CORE activities.


4. All Kala users, Members, Kala Miners, and those who purchase Kala on exchanges can make purchases
in the Reach marketplace once Kala is integrated. Kala from these purchases will go back in the Symatri
Reserve.


5. Fiat income is earned by Symatri from client partnerships, which will be used to keep CORE and Reach
stocked, and for business development, additional infrastructure, and operating costs.


6. Mined Kala enters circulation as it’s created.

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kala
Supply Strategy
Cryptocurrencies often have relatively low coin numbers. Bitcoin, for instance, has a maximum of 21 million
coins. This means that whole coins tend to have a large value, which creates a perception barrier. When
someone goes to use their coins in transactions involving small amounts, they must think in terms of multiple
decimal places. For example, to purchase an item priced at $1 USD, a person would pay something like
0.00018 Bitcoin (at Oct. 2017 Bitcoin value). That can be challenging to mentally calculate, and feels unnatural
in a society used to exchanging full coins for things.

In keeping with our mission to make the Symatri ecosystem as widely accessible as possible, we are making
Kala simpler to understand and adopt. Kala will be a two decimal place based cryptocurrency. Everyone is
familiar with a payment system that uses two decimal places; it is comfortable. This will make transactions
easier to understand and will simplify mental calculations. It is simpler to grasp that the price of an item is
100 Kala, rather than 0.00018 Bitcoin. This gives Kala a “real money” feel.

Distribution
Kala will be created according to a controlled supply strategy, similar to Bitcoin. This means that Kala will have
a finite number of lifetime coins that are issued on a set schedule. There will be a total lifetime supply of 21
billion Kala. Three billion of the lifetime supply will be created at the launch of the Kala blockchain and
allocated for purchases made through the ICO and a Symatri internal reserve of Kala. The reserve is
earmarked for exchanging points on completed CORE activities, membership bonuses, partnership
commissions, and to support the members of the Symatri ecosystem.

The remaining 18 billion will be created as mining rewards. Half of that will be distributed in the first four
years, then the number will halve every four years after.

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6. MOVING FROM AN ERC20 TOKEN

At this time, the cryptocurrency space is constantly evolving, and 2017-2018 has seen
several key changes. In order to make Kala a power player in these shifting conditions,
the Kala Advisory team has strategically chosen to move Kala from an ERC20 token on
the Ethereum blockchain (as previously planned) to its own blockchain on a fork of
Bitcoin. This move provides many benefits for Kala, as well as chances for the Kala
community to participate in additional opportunities beyond Kala’s underlying utility.

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Benefits
Increased Validity and Opportunity within Crypto Exchanges

In response to SEC involvement, many cryptocurrency exchanges have adjusted or are currently adjusting the
requirements coins/tokens must meet to be listed on their exchange. Several ERC20 tokens have recently
been pulled off the world’s top exchanges. With its own blockchain, Kala is more appealing to exchanges,
making the path to being accepted that much easier.

More Favorable Structure for Decentralization through Proof of Work

Bitcoin, whose primary purpose is to be a decentralized and trustless network, is built on a Proof of Work
mining method, conferring rewards in the form of the coin being mined to those who solve complicated
mathematical algorithms that verify transactions. This design gives every person the opportunity to mine
Bitcoin.

In contrast, a Proof of Stake system (which Ethereum has announced they will be moving toward) confers
awards to miners based on how much stake, or ownership, they have. A drawback to this type of mining is
that it concentrates control based on how much a person currently owns. When the power in the system
moves toward a select group who already have more than others, that undercuts the whole idea of
decentralization.

Kala believes in the power of decentralization and the opportunity that it offers for everyone who wishes to
participate, rather than select groups.

kala
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Putting the Kala Community in the Driver’s Seat

Operating on its own blockchain gives Kala users the ability to directly support and build the Kala ecosystem
through mining or installing the Kala blockchain on their own hardware. This gives our users a personal impact
on the strength of Kala’s network and its ability to be effective within Kala’s ecosystem. Each person who
mines Kala increases the strength of the network, creating a truly decentralized network that belongs to and
is powered by the Kala community.

Simplifying Kala’s Blockchain Design

Since Bitcoin has been around for almost 10 years, there are hundreds of supporting tools already developed
and in use. Moving to a fork of Bitcoin increases the ease of adoption across multiple platforms, such as
wallets and exchanges. This makes Kala easier to use, with wider access.

Moving to a blockchain on a Bitcoin fork not only has the above benefits, but also gives us the opportunity to
give the highest mining rewards at the beginning of Kala mining to our supporters and partners, and creates a
network of our own that can be leveraged for future opportunities.  

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7. Building the Kala Network
The Kala blockchain and network will first be built privately. In this way the network will be protected in
the first stages when it would be most vulnerable to hijacking from competitors. Most importantly,
Symatri can offer the greatest rewards to those who support the Kala vision. Then, when the Kala
blockchain goes public, it will already be built on an existing strong, secure, and distributed network
foundation.

The network will be built in phases, allowing different groups to participate in a tiered private rollout that
will end with the public. The blockchain and mining will be kept exclusively to the Kala community and
Symatri partners until reaching a certain network hash power threshold. At that time, we will complete
preparations to get on exchanges, finish Kala integration within the Symatri ecosystem, and continue
taking steps to leverage further blockchain opportunities.

kala

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Hash Power Threshold
After extensive research and consulting with experts, Kala’s Advisory Team decided to build the Kala network
privately until reaching a 40 PH/s threshold. A 40 PH threshold (comprised of 10,000 mining rigs of 4 TH
each) would place Kala as a very real contender in the space.

Since the cryptocurrency arena does change rapidly, the advisory team will continue to monitor and strategize
during the network building phases, and may choose to adjust the threshold. Those who participate early will
still enjoy the biggest rewards, regardless of the final hash power threshold.

Future Network Opportunities

When the Kala network reaches a threshold 40 PH/s with 10,000 distributed, decentralized rigs, it will be one
of the largest and strongest blockchain networks with true decentralization. Right now, it can be argued that
large mining pools actually control the networks they mine, which can make it intimidating and difficult for
smaller companies or cryptocurrencies to compete for mining hash power on these large blockchain networks.
And once they do get on, there is the very real possibility that the controlling mining pools and entities could
end up taking over them. Because of this, the demand for alternatives is growing. Our network can be
leveraged for others to build on, which would offer many of these smaller newcomers a safer, more secure
option. Those already in our network would be positioned to benefit from such partnerships.

Blockchain technology is quickly becoming a revolutionary force within today’s business world, and this is just
the beginning. Industries like banks and financial institutions, retail, health care, humanitarian initiatives, real
estate, and more are already looking at implementing blockchain solutions. All those business applications
need to be built on a network, and many companies would prefer to use an existing one instead of creating
their own. It is essentially a race to build the infrastructure (the networks) for all these future applications.
This opens incredible opportunities for us to partner with others to build their technologies on our network—
and for our users to benefit.

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kala
Kala Mining Rigs
Symatri has negotiated and formed partnerships to acquire mining hardware that is
currently in high demand and can be difficult to find. These exclusive and ready-to-mine rigs
will ship pre-configured to mine Kala.

• Kala rigs can only be purchased through Symatri’s supplier.

• Kala rigs will be the only way to mine Kala until the blockchain goes public.
• Kala rigs are built on the SHA-256 algorithm.
• Each rig produces 4 TH/s. This limit allows for even further decentralization and
distribution width.


Sale Details
Symatri is offering Kala rigs to the Kala community and our partners at exclusive,
discounted prices, beginning with a pre-sale before the Kala blockchain is finalized. In this
way Symatri can offer great rewards to early supporters as they become part of the
growing network.  

Pre-sales will only last until the Kala blockchain is launched. We will continue to sell and
distribute rigs after Kala’s blockchain has launched and throughout the private phase until
we reach the network hash power threshold.

Full sale details can be found at https://kalacoin.io/kala-rig  

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kala
8. EXECUTION PLAN 

Milestones
Mar. 15, 2018 – Kala ICO ends

May 2018 – Final stage of Kala ICO audit

Verification that all Kala purchases have been completed
and deposited correctly.

May 2018 – Kala Mining Rig Pre-Sale

Exclusive sale of mining rigs to Kala community and
Symatri partners.

May 2018 – Finalize Kala Blockchain Code

Finish programming the Kala blockchain so that Kala can
be issued and mining begin.

June-July 2018 – Issue Kala

Purchased Kala will be available to load into purchasers’
Kala wallets.

June-July 2018 – Begin Mining of Kala through Exclusive Kala Rigs

Once the blockchain is tested and ready, mining rigs can begin actively mining and earning Kala rewards.

June 2018 – Continue Sale of Kala Mining Rigs to Kala Community

Kala mining rigs will be available for purchase as we build the network.

Beginning June 2018 – Build Kala’s Network

As mining rigs become active, Kala’s network continues to grow, stabilize, and become decentralized.

Reach Targeted Hash Power Threshold

Kala’s network hits the hash power threshold exchanges are eager to accept, and that ensures the network is
safe and sustainable.

Date Dependent on Previous Milestones – Finish Integrating Kala into Symatri’s Ecosystem: CORE,
Reach, etc.
CORE members and Kala users will be able utilize their purchased/earned Kala to buy items in Symatri’s
Reach marketplace.

Date Dependent on Previous Milestones – Getting on or Creating Exchange Opportunities

Kala is able to be exchanged through crypto exchanges or over the counter transactions.

NOTE: At the date this document is published, Symatri intends to follow through as described in this white
NOTE:
paper. However, changes in business strategy, the regulatory environment, technologies, and other
unforeseen circumstances may necessitate deviations from the described plan. Symatri intends to faithfully
follow through on execution of the plan outlined, but retains the right to deviate as needed to succeed.
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9. After the ICO
Fund Allocation & Future Development
Growing and strengthening the Symatri Ecosystem is at the heart
of fulfilling our mission, instilling hope, and effecting change across
the world. Funds raised through the ICO will be used for: building
out the additional infrastructure so we can reach and help more
people, business development, operational expenses,
partnerships, employees, and owners.

Safety of Funds
All funds will be held in escrow during the ICO. When the
crowdsale ends, before the final number of Kala coins sold will be
created and distributed, we will do an audit of deposits to ensure
accuracy. Where possible, two-of-three multi-sig addresses will be
used to secure funds.

Kala coins will be generated and issued following an audit and

confirmation of the receipt of contributions. This protects the
issued Kala from fraud and backs all issued coins with real
monetary value.

Wallet
As part of joining the Kala ICO, all participants will create a secure
wallet. This wallet is where Kala coins will be delivered upon the
closing of the ICO. Symatri employees do not have access to
participant wallets. Management of these wallets is the
responsibility of the participant, including the withdrawal or
exchange of coins. Following the final audit, all Kala will be
available for transfer to participant wallets.

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10. Conclusion
The Symatri Ecosystem is perfectly structured to
foster a vibrant economy around the Kala
cryptocurrency. Members can earn Kala through
CORE activities or traditional crypto mining.
With the Reach marketplace, all Kala users
can purchase from a vast array of
discounted products and services.
The value of Kala is backed by its use
within the Symatri Ecosystem and
the network itself being built
around the coin. The network
becomes an additional asset
that backs the value of Kala
and can be leveraged for
future opportunities.

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11. Founding Team and Advisors

Darren Olayan (Symatri CEO)

holds a Master’s in Public Administration, Finance & Entrepreneurship and a BA in
International Relations and Affairs. Over the last 18 years, he has been involved in many
start-up businesses, been an owner and partner in an equity firm, developed strategic
business relationships domestically and internationally, and managed investors through
exit strategies. He has consulted direct sales and network marketing companies, served
as an advisory board member in key mergers and services, and built international sales
teams and networks. He is extremely excited and focused on helping people become
successful.

Reid Tanaka (Symatri President)

brings almost two decades of experience in General Management, International
Expansion, and Operations. He has helped American-based companies expand
overseas, and developed innovative solutions, systems, and processes to help them
succeed. Reid co-founded and managed Treo Solutions, a successful international
business development consulting firm. He also owned and acted as President of
Operations for Globalization Group, a full-service localization company with Fortune 500
clients.

Kinsey Lindgren (Symatri Chief Marketing Officer)

spent seven years helping a small website grow to become the nation’s #1 grocery
couponing site of its kind with over 12 million visits per month. As their Chief Operating
Officer, her out-of-the-box thinking, strategic logic, knowledge of the affiliate world, and
sound understanding of marketing helped her double the company’s revenue. Her
vision, her passion, and her love of growth are key in helping Symatri find and capitalize
on new opportunities.

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David Childs – (Britecoin Inc. CEO & Technology Partner)
is a longtime technology serial entrepreneur, having successfully built and grown
several software and engineering companies. As a technology specialist and a highly
skilled programmer, he is able to bring unique understanding to executive
management. He has a talent for managing and directing diverse teams in the creation
and deployment of highly complex software projects. His early career was focused on
software-based process optimization, where David was exposed to the inner working
of a wide array of companies and their different processes. This valuable experience
greatly influenced his understanding of business and helps to inform the structure and
oversight of his own organizations. Over the past several years, his projects have
included mobile apps, custom CRM tools, and fulfillment management software. His
most recent focus has been in cryptocurrency and in building a cohesive system
designed to enable the simple connection and integration of disparate systems in a
SAAS model.

Kevin Childs (Britecoin Inc. CTO & Technology Partner)

is an Information Technology Expert. He is highly experienced in software
development, networking, database architecture, and systems engineering. Over his
professional career he has created software algorithms for Fortune 500 companies,
helped build engines for mobile games, and architected real time databases for cutting
edge instant messaging. Kevin expertise extends to the digital marketing realm, and
has created and led extensive internet marketing campaigns for brands both small and
large. He is passionate about open source technologies, crypto-currencies, particularly
Bitcoin and Ethereum, and also machine learning. As an entrepreneur, Kevin has
served as CTO and CIO and has expertise in bringing highly complex products to
market. He has extensive experience in evaluating a project's requirements and
managing a team of programmers and designers to facilitate company objectives.

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12. References

1. https://www.edelman.com/trust2017/


2. http://www.worldbank.org/en/news/video/2016/03/10/2-billion-number-of-adults-worldwide-without-
access-to-formal-financial-services


3. https://www.forbes.com/sites/mayakachroolevine/2016/09/28/heres-how-much-youre-going-to-spend-
on-the-holidays-this-year/#4288a4e94628


© 2018, Symatri.  All Rights Reserved.

For more information, please visit www.kalacoin.io

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