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Supply Chain

Amazon's supply chain involves books being ordered from publishers and shipped to Amazon warehouses, from which customer orders are then shipped. The push/pull boundary is between customers and Amazon. Processes in the pull phase include order fulfillment, shipping, returns, and billing. Processes in the push phase include production, stock replenishments, shipping, and payment. The success of Amazon depends on effective supply chain flows to rapidly and reliably deliver products to customers. Supply chain decisions around sourcing, promotion, and fulfillment significantly impact profitability.

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Syed fayas thanveer S
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68 views1 page

Supply Chain

Amazon's supply chain involves books being ordered from publishers and shipped to Amazon warehouses, from which customer orders are then shipped. The push/pull boundary is between customers and Amazon. Processes in the pull phase include order fulfillment, shipping, returns, and billing. Processes in the push phase include production, stock replenishments, shipping, and payment. The success of Amazon depends on effective supply chain flows to rapidly and reliably deliver products to customers. Supply chain decisions around sourcing, promotion, and fulfillment significantly impact profitability.

Uploaded by

Syed fayas thanveer S
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Chopra/Meindl 4/e

1 Consider the supply chain involved when a customer orders a book from
Amazon. Identify the push/pull boundary and two processes each in the push
and pull phases.

In Amazon’s original operations design the push/pull boundary existed betwixt


the retailer (Amazon) and their distributor. Amazon ordered product from the
distributor and the customer order arrived. Today, Amazon has six warehouses
where it stocks an inventory of items it is confident that will sell. In this scenario,
the push/pull boundary exists between the customer and the retailer.
Processes in the pull phase are the order fulfillment, shipping, customer returns,
and customer billing. Processes in the push phase are production, stock
replenishments, shipping, and payment.

2 In what way do supply chain flows affect the success or failure of a firm like
Amazon? List two supply chain decisions that have a significant impact on
supply chain profitability.

The success or failure of a company like Amazon is decided by the effective


function of its supply chain. The flow of products from publishers to distributors
to customers must be rapid and reliable in order to satisfy customers. The flow of
information back through the supply chain allows all members to coordinate
efforts. The flow of money allows all supply chain members to maintain
operations. Supply chain profitability is influenced by sourcing, promotion, and
fulfillment decisions.

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