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Logos and Symbol

A logo is a graphic mark that identifies a company or brand and can be an abstract design or stylized text, while a symbol represents an idea without using words. Logos often incorporate a company's name for recognition and enhance brand meaning and awareness. Symbols are more abstract and may not convey inherent meaning, but can be distinctive and recognizable. Both logos and symbols provide benefits like being easily recognizable, versatile to represent different products and services, easier to remember than long names, and able to adapt over time to changing messages.

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Trina Islam
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376 views2 pages

Logos and Symbol

A logo is a graphic mark that identifies a company or brand and can be an abstract design or stylized text, while a symbol represents an idea without using words. Logos often incorporate a company's name for recognition and enhance brand meaning and awareness. Symbols are more abstract and may not convey inherent meaning, but can be distinctive and recognizable. Both logos and symbols provide benefits like being easily recognizable, versatile to represent different products and services, easier to remember than long names, and able to adapt over time to changing messages.

Uploaded by

Trina Islam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Logos and Symbol

A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization,
product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized
version of the company's name if it has sufficient brand recognition.

A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea,
object, or relationship.

Characteristic of Logo and Symbol:

Logo
 Word Marks with text only (related to Company Name )
Ex: Cocacola, Kitkat

 Enhance brand meaning and awareness


 Easier to recognize.

Symbol
 Abstract Design (completely unrelated to Company Name )
Ex: Nike, Mercedes

 Consumers may not get the inherent meaning of the symbol


 It need to be distinctive and recognizable
Benefits of Using Logos and Symbols
 Easily recognizable
Ex: “Good Hand” of Allstate

 Versatility
Ex: Apple logo is used for all products of their brands like: Ipod, Iphone, Mac

 Easy to remember than full brand name


Ex: National Westminster Bank created Triangle logo to easy remember

 Adaptability

Ex: John Deere changes their brand logo time to time to convey new message over times

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