Scribd
Upload
307 views2 pages

Five Guys: Developing A Promotional Strategy For The Future: Submitted by

The document discusses developing a promotional strategy for Five Guys restaurant chain. It outlines generating and evaluating alternatives for allocating the promotional budget, with the objective of increasing customer footfall while sticking to a non-traditional strategy. The alternatives considered were maintaining the current marketing, increasing social media promotion, or using coupons. The chosen alternative was to maintain the existing marketing and use the funds for other activities.

Uploaded by

NitishKhade
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
307 views2 pages

Five Guys: Developing A Promotional Strategy For The Future: Submitted by

The document discusses developing a promotional strategy for Five Guys restaurant chain. It outlines generating and evaluating alternatives for allocating the promotional budget, with the objective of increasing customer footfall while sticking to a non-traditional strategy. The alternatives considered were maintaining the current marketing, increasing social media promotion, or using coupons. The chosen alternative was to maintain the existing marketing and use the funds for other activities.

Uploaded by

NitishKhade
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

FIVE GUYS: DEVELOPING A PROMOTIONAL STRATEGY FOR THE

FUTURE

Submitted to:

Prof. Aashish Argade

Marketing Management

Institute of Rural Management Anand, Gujarat

Submitted by:

Mario Aswanth Shanju (P41086)

Mihir Kulkarni (P41087)

Pradeepti Rastogi (P41095)

Shivam Gupta (P41112)

Smit Chaudhari (P41116)

Tulika Agrawal (P41120)


Problem Statement
Selecting the promotional media into which the promotional budget is to be allocated.

Objective
Selecting the promotional media into which the promotional budget is to be allocated.

Criteria
Increased customer footfall.

Constraint
Stick to a non-traditional promotional strategy.

Generation and Evaluation of Alternatives


a) Maintain the status quo in marketing and utilize the promotional fund for other activities.
b) Utilization of funds to increase social media exposure and promotion
Funds can be utilized to promote the company as sponsored posts on Instagram feeds
Facebook walls and other social media channels. Since the Hashtags campaign is
proving successful they can continue with it.
c) Use coupons as part of the promotional strategy to create brand awareness.
By distributing coupons as pamphlets we can create brand awareness among potential
consumers.

Chosen Alternative
Maintain the status quo in marketing and utilize the promotional fund for other activities.

You might also like