PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
History
A roll is a small, often round loaf of bread served as a meal accompaniment (eaten
plain or with butter). A roll can be served and eaten whole or cut transversely and dressed
with filling between the two halves. Rolls are also commonly used to make sandwiches
similar to those produced using slices of bread. They are found in most cuisines all over
the world. In the Deipnosophistae, the author Athenaeus (c.A.D.170 – c. 230) describes
some of the bread, cakes, and pastries available in the Classical world. Among the breads
mentioned are griddle cakes, honey-and-oil bread, mushroom-shaped loaves covered in
poppy seeds, and the military specialty of rolls baked on a spit.
Even in the same languages rolls are known by a variety of names. In Ireland and
parts of England, a soft roll is called a bap.
Rolls are common in Europe, especially in Germany, Austria, Switzerland,
Sweden, Finland, Denmark, Norway, Italy, Hungary, and other countries with a thriving
bread culture.
Other European languages have many local and dialectal terms for bread rolls.
These include German language diminutives of Brot (bread) in most of western and
central Germany (where they are called Brötchen) and in Switzerland (where they are
called Brötli). Other German language terms include Rundstück ("round piece") in
Hamburg and Schleswig-Holstein; Semmel in Austria and southern Bavaria; Weck in
much of Baden-Württemberg, Franconia and Saarland; Schrippe in Berlin and parts of
1|BRnR
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
Brandenburg. Some of these names reappear in other European languages as well, for
example as zsemle in Hungarian, or rundstykker ("round piece") in Danish and
Norwegian.
"Small bread" is also found as Italian panino, but which commonly denotes a very
specific kind of Tramezzino sandwich bread. The Kaisersemmel reappears in Italy as the
Michetta or Rosetta. In Swedish, a bread roll is a (frukost) bullar ("(breakfast) buns"),
franskbrödbullar ("french bread bun") or simply fralla ("bun"), comfort food eaten with
butter and any kind of topping (marmalade, cheese, ham, salami) for special weekend
breakfasts. The Doppelweck or Doppelbrötchen is a type of bread roll originating from the
Saarland which consists of two rolls joined together side-by-side before baking.
A variety of rolls are found in Europe, from white rolls made with wheat flour, to
dark rolls containing mostly rye flour. Many variants include spices, such as coriander
and cumin, or nuts. Also common are bread rolls containing or garnished with whole
seeds such as sesame, poppy, pumpkin or sunflower.
1. Executive Summary
Knowing and understanding customer needs is at the center of every successful
business, and most of the time, they are being satisfied by the things that they need and
want specifically the food. Food is one if the fundamental needs of every individual, it
keeps the body alive, and because body needs nutrients to work properly. So, the
implementers decided to create and sell a home-made bread roll which they called as
2|BRnR
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
“BRnR” meaning bread rock n’ roll. The target customers are the PLV students and the
other people within the vicinity of the said school. In addition, the business is also open
for market expansion and target other areas within the Valenzuela City. The implementers
are focused on satisfying the customers, to be able spread positive impact towards the
product. Increasing customer satisfaction leads to the business to be more profitable.
Even though there are a lot of food stalls along the PLV, the implementers are still
in faith of entering the market. The BRnR will offer bread rolls at bite size in affordable
price enough for student’s budget. The 14 investors of the business contributed 100
pesos each totaling up into 1400 peso, assumed that the gross income of the business
will be 600 pesos for the first day less its estimated total expenses which is 419 pesos,
the business will gain a daily 181 pesos income for every 100 pieces of bread roll sold.
3|BRnR
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
2. Management and Organization
Company Name: BRnR
Logo:
Address: Poblacion II Malinta, Valenzuela City
Vision Statement: To establish strong market presence over other small and medium
competitors within the next two weeks.
Mission Statement: To provide high quality food at low price suitable for the student’s
budget.
Objectives
1. To establish strong market presence in the PLV.
2. To earn good financial returns for its owner.
3. To delight customers with high quality food; and
4|BRnR
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
4. To make Bread Rolling in the Dip a well-known food provider.
Key Personnel: Chief- Executive Officer, Operating and Sales manager, and Finance
manager
Chief Executive Officer
The CEO is the position of the most senior corporate officer,
executive, leader or administrator in charge of managing an organization
specifically responsible for day-to-day management decisions and for
implementation of company’s short and long-term plans.
Operating Manager
The operating manager area of management that deals with the
designing and control on the process of production, specifically it deals with the
daily hand to hand supervision of the production of goods starting from raw
materials to finish goods.
Sales Manager
The sales manager is an area in management that deals with the
promotion of goods. It mainly deals with creating and implementing strategic sales
plan capable of raising awareness to the target market, delivering customer
satisfaction and ensuring the company’s strong presence in the market.
5|BRnR
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
Finance Manager
The financial manager functions as the supporting body for all the
parts of the business. Typical duties of financial manager include ways to improve
profitability, and analyze markets for business opportunities such as expansion,
mergers and acquisition. Reviewing financial reports, monitoring accounts and
preparing activity reports and financial forecast are also responsibilities of a
finance manager.
Workforce and Support Personnel: Operation Staffs
Operational Staffs
The operational staffs are the main people involved in hand-in-hand
operation of the business. Their roles are equally important as the managers, they
are treated as backbone of the organization as they are the main person involved
in customer interaction and as well as delivering customer satisfaction.
6|BRnR
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
Organizational Chart:
Angel Gumogda
Staff
Ownership: Partnership
Partnership
Partnership is a type of business wherein the investors are known as
partners who agreed to cooperate to advance their mutual interest and to divide
the profit equally among investors.
Capitalization: 1400 pesos
7|BRnR
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
Compensation and Incentives: Net profit every week will be divided equally to the
investors, officers, and staffs as their compensation.
External Management Support: Parents and Entrepreneurship adviser will be tapped
as Advisory Council.
3. Product Plan
Purpose of the Product
The bread roll will offer customers a variety of flavors. Hotdog stuffing inside and
the other is with ham stuffing. The product’s purpose is to give the customers a quality
snack for affordable price.
Product Unique Features
The COD will offer two variety of flavors for its finest bread roll. The first is filled
with smoking hotdog with creamy cheese covered by bread crumbs. The other one is
filled with sweet ham partnered with creamy cheese dressed by bread crumbs.
8|BRnR
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
Hotdog Flavored Ham Flavored
Production Process and Control
1. Flatting the bread
The first step in making a bread roll is to flat the bread using a rolling pin,
tumblers and other cylindrical objects without rough edges can be used in the
process but for sanitary purposes the business will rely on using rolling pin.
2. Slice the ham/ hotdog
The next step is slicing the ham or the hotdog to your preferred size, the
business sliced the hotdog in two and the ham is sliced in two also.
3. Put it all
9|BRnR
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
The next step is putting it all, put gently the ham or the hotdog to the bread
along with slice of cheese.
4. Rolling
Roll the bread to form a cylindrical shape, after rolling the bread beat at
least 4-5 eggs, then soak it to beaten egg. Next is roll the soaked bread to
the bread crumbs.
5. Frying
After the process, preheat the pan and deep fry the bread roll until it
becomes golden brown.
The steps will be strictly followed by the operating staffs, to ensure the
cleanliness of the food, the staffs will be undergone sanitary measures and will use
and wear proper equipment suitable for the product.
Regulatory and other compliance issue
The BRnR is a partnership type of business, as part of its objective of
ensuring its customers, the business acquired authorization from DTI (Department
of Trade and Industry). The business also secured a barangay clearance from the
office of barangay Malinta and as compliance to state law the business is
registered to BIR (Bureau of Internal Revenue).
10 | B R n R
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
4. Market Analysiss
Marketing Strategy
An aggressive marketing campaign will aim to boost the visibility of BRnR
in the market. This will emphasize on feedback-seeking from the customer on the
taste and the things to improve within the product. The BRnR will utilize its all
resources to communicate with its target market.
• Social Media- the company will be active on using the platform to
advertise the product specifically in Facebook wherein most of the
market is found.
• Active selling- the company will gather data regarding the recess
and vacant periods of each classes to establish brand awareness
about the product.
Sales Strategy
The strategy will emphasize the ordering and buying of the product from
BRnR. The company will make sure that the customer will have an easy access to
order the product in bulk or per piece. The sales effort will work on possibly posting
pictures and awareness about the product and company offerings, social media
will become the number one platform that the company will use to spread
awareness and as well us accept orders from the customers.
11 | B R n R
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
In addition, customers can make direct order from the sellers. As part of the
company’s campaign, several factors will be examined to help boost sales. The
first is customer service excellence, as part of the vision of the company it will be
a must to sustain the exemplary customer service as it is a part of making a flexible
market position. The next one is keeping it safe, as a part of the obligation of a
food business it is a must to have a total quality and sanitary control within the
workplace, therefore the company will ensure that its workforce will be equipped
with proper and clean cooking equipment to ensure the cleanliness of the food.
Lastly the company will offer the maximum convenience to the customers by giving
them an ease of accessibility to purchase the product and the luxury of having high
quality product at justifiable price suitable for student’s budget that the company
will offer.
Market Segmentation
The business divided the market among the demographics such as age,
gender and financial capability. Observation is done in order to measure the
demographics of the target market. According to the observation done most of the
market of the businesses near the PLV are students who can afford budget meals.
In respond to the findings, the business decided to create a price that will fit the
budget of students since the students are the number one target market available
in the area.
12 | B R n R
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
Market Study
The implementers of the business conducted an observation to a competitor
selling bread roll along the target are of the business. The data is summarized in
the table below:
GENDER AGE TOTALITY QUANTITY
STUDENT Male 17-18 12 13
19 above 20 25
22 38
Female 17-18 18 20
19 above 9 11
27 31
OTHERS Male 17-18 0 0
19 above 1 1
1 1
Female 17-18 1 1
19 above 0 0
1 1
TOTAL 61 72
Table 1: Observation data
The table above shows the summary of the data gathered by the
implementers in the observation done. The data shows that most of the customers of
a bread roll business is female student ranging from 17-18 years old. The data also
shows that male students are the most number of bread rolls bought which totals to 38
bread rolls. Therefore, the implementers concluded that students male and female are
the mostly available target market in the area of business.
13 | B R n R
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
Product Characteristics
The BRnR has a number of characteristics that will be used to create
competitive advantage towards other businesses.
Flavors
BRnR will offer two stuffing for its product; first is the hotdog with
cheese and the other one is ham with cheese. The variety of flavors will
add as a twist to the product and for customers to have choices.
Product Accessibility
The BRnR will use social media platforms to communicate with the
target customers, also the business will have a room to room selling of
the product as part of its aggressive sales campaign.
Pricing Policy
The business will rely on using price per piece but the customers can order
bulk and can get discounts. The product will be sold at PHP 6.00 per order.
Product Packaging
The BRnR as part of its objective, in compliance to ecological and sanitary
aspects, the business will rely on using paper bags to lessen the use of plastic bag
as part of helping the environment to be clean and safe. In addition, the paper bags
14 | B R n R
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
will be ordered from trusted suppliers to ensure its cleanliness as part of
maintaining the health of its customers.
5. Financial Plan
• Start-up summary
• Selling price computation
• Sales Projection (Weekly)
• Weekly Expenses
• Income Statement (Weekly)
Start-up Summary
Expenses Cost Quantity Total
Hotdog PHP 49/ pack 1 PHP 49.00
Ham PHP 74/ pack 1 PHP 74 .00
Loaf of Bread PHP 17/ Pack 3 PHP 54 .00
Bread Crumbs PHP 27/ Pack 2 PHP 54.00
Cheese PHP 84/ Kilo 1 PHP 84 .00
Eggs PHP 7/ Piece 7 PHP 35.00
Oil PHP 14/ Lapad 1 PHP 14.00
Gas PHP 15 PHP 15.00
Paper Bag PHP 40/ Pack 1 PHP 40.00
TOTAL PHP 327.00 PHP 419.00
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PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
Selling Price Computation
Daily Quantity
Sales Projection (Weekly)
Product Quantity Price Daily Weekly Weekly Sales
available for per sales Quantity
selling Piece available for
selling
Hotdog 50 pieces PHP PHP 250 Pieces PHP 1,500.00
Flavored Bread 6.00 300.00
Roll
Ham Flavored 50 Pieces PHP PHP 250 pieces PHP 1,500.00
Bread Roll 6.00 300.00
TOTAL PHP 3,000.00
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PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
Weekly Expenses
RAW PRICE QUANTITY DAILY WEEKLY
MATERIALS (100PCS) EXPENSE EXPENSE
(5DAYS)
HOTDOG PHP 49.00 1 PHP 49.00 PHP 245.00
HAM PHP 74.00 1 PHP 74.00 PHP 370.00
LOAF OF PHP 17.00 3 PHP 54.00 PHP 270.00
BREAD
BREAD PHP 27.00 2 PHP 54.00 PHP 270.00
CRUMBS
CHEESE PHP 84.00 1 PHP 84.00 PHP 420.00
EGGS PHP 7.00 5 PHP 35.00 PHP 175.00
OIL PHP 14.00 1 PHP 14.00 PHP 70.00
GAS PHP 15.00 PHP 15.00 PHP 75.00
PAPER BAG PHP 40.00 1 PHP 40.00 PHP 200.00
TOTAL PHP 327.00 PHP 419.00 PHP 2095.00
Income Statement (Weekly)
Weekly Sales PHP 3,000.00
Weekly Expenses (PHP 2,095.00)
Net Income (Weekly) (PHP 905.00)
17 | B R n R
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
Legal Certificates
18 | B R n R
PAMANTASAN NG LUNGSOD NG VALENZUELA
Poblacion II, Malinta, Valenzuela City
The Organization
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