May 2014

Artist
Music
Lover

MKITO

Mkito is an online East African music

distribution platform created to
empower local artists, advertisers and
end consumers of music. The
following presentation will highlight Advertiser
who we are, and how each one of
these groups fit into our vision for a
prosperous music and entertainment
industry.
TANZANIA CONTEXT Music industry
plagued by
piracy and
exploitive
record labels

Music is
increasingly
consumed Smartphone
through mobile penetration
devices expected
to reach

22%
by 2017

70% of
internet users
access internet
through mobile
devices
WHAT IS MKITO
Mission
Our mission is to create
a transparent
centralized platform
MKITO
which will enable
artistes to distribute
their music and to be
paid their fair share of
revenue generated by Vision
the company To be the largest global
distributer of East
African music As a music distribution
ecosystem, Mkito is
creating a sustainable
source of income to
artists through the
power of technology as
well as local and global
brands
WHAT THE CONSUMER GETS
Global access Easy access
to all
Purchase
music using Free music
supported by
from
mobile
Tanzanian
music on
Music
Mobile phones, one single
Money
adverts computers,
and tablets
platform Lover
Music for Access to Music
everyone, song lyrics charts and
all genres, and artist recommen-
old and new biographies dations
music
THE PLATFORM This is
MKITO
FREE & PAID DOWNLOADS

BUY
MKITO users can buy
songs for TZS 250 each.
Price may vary depending
on country and
promotional offers.
FREE
Users can pay through MKITO users can
Mobile Money and credit download free music
cards supported by adverts.
Advertisers pay an
average of TZS 100 per
downloaded song
ARTISTS
Get paid 60% of the
total sales of all
downloaded music
FREE DOWNLOAD SAMPLE
Artist
Gets paid for all downloaded
7 music
second audio
adverts are
attached to songs
downloaded for
free by consumers

Advert Song
WHAT THE ARTIST GETS

Retain Artist
100% of An equal
the rights for chance to
their work get exposure
for their
60% music
returns on Complete
sales overview of
music sales Possibility of
opting out of
Easy self adverts for
promotion alcohol,
ability cigarettes, and
sex products
COMPLETE CONTROL
Withdraw
Complete
overview of
balance
directly to Artist
View all your mobile
number of music money
downloads account
for each
song
Edit your
profile:
contact
information,
biography,
lyrics etc.

Upload new
songs,
albums, and
lyrics Artist
Hotline
WHY SELL YOUR MUSIC ON MKITO

MKITO cares Artist

Songs can be
about artists! bought using
Mkito pays artist a Mobile Money
much higher and credit cards
percentage compared
to what any other
distributor currently
offers
Free legal music goes
Songs can be a long way to reduce
downloaded piracy and illegal
directly to sharing of songs while
Digital music mobile devices still providing
sales financial benefits to
surpassed the artist who create
physical sales the music
in 2011
WE ARE COMPLETELY TRANSPARENT

Artist

All transactions
All transactions
Advertisers can
100%
and payments to
artists can be
followed in real
time
= are
transparent to
both the artists
and the advertiser
= verify any
transactions made
to artists
 Music Artist
Lover
MKITO

THANK YOU
Contacts
Mkito.com Advertiser
Sune Mushendwa
+255 755 494 853
info@mkito.com