Psychographic profiling of Investors: A study of investment pattern by the Investors of Udham

Singh Nagar District of Uttrakhand

DR. D.S. Chaubey*
Ms. Deep Shikha**
Abstract
The beginning of new century and millennium has witnessed the a rapid expansion and enrichment of
business activities all over the world. The enhanced growth of business activity of all over the world
has increased the financial and other related activities to many fold. Liberalisation privatisation and
globalisation has opened up many investment opportunities to the investors. Various studies also
revelaed that the level of investment in any country is also affected by behavious of investors.
Therefore, it is imperative to study the behaviour of investors. The present paper is an attempt to
identify investment preference by the Investors of Udham Singh Nagar District of Uttrakhand.Analysts
seem to treat financial markets as an aggregate of statistical observations, technical and fundamental
analysis. Analysis indicates the shifting trend of investor from post office and other government
investment scheme to investment in bank, insurance and mutual fund schemes. Research also
indicates that investors choice of their investment scheme is associated with their age , gender
categories, marital status, occupation and income but it is not associated with their level of education,
family size and annual saving.

*Asst. Professor, Omkarananda Institute of Management and Technology, Rishikesh(Uttrakhand)

**Lecturer, Shriram Institute of Management and Technology, Kashipur (Uttrakhand)

1
 Psychographic profiling of Investors: A study of investment pattern by the Investors of Udham
Singh Nagar District of Uttrakhand

Introduction
India is the fifth largest economy in the world (ranking above France, Italy, the United
Kingdom, and Russia) and has the third largest GDP in the entire continent of Asia. It is also the
second largest among emerging nations after China. (These indicators are based on purchasing power
parity.) India is also one of the few markets in the world which offers high prospects for growth and
earning potential in practically all areas of business. India embarked upon the process of deregulation
and liberalization of its economy from 1980s. The process received a big boost from early nineties,
when significant changes were introduced by abolishing licensing for domestic manufacturing for all
but a few industries and private sector was allowed to enter areas hitherto reserved for the public
sector. Further, import tariffs were drastically reduced (Parikh et. al., 2002). Considered in
international terms, globalization as the on-going process of economic, technological, social and
political integration of the World is reported to have started after the Second World War.
Globalization is impacting the institutional framework in both developing and industrial countries. It is
changing the way in which governments perceive their role in the society. It has also far reaching
implications for socio economic development and educational systems of countries all over the World.
Adding one more feather in cap, notabley, indian capital market has also registered very rapid
growth in india. In the last month, it touched the marks of 13000 point. Thus indian capital market has
created the histroy. This exceptional performance is result of many factors. Among them, confidnetce
of investors in indian stock market is one of them. Various studies also revelaed that the level of
investment in any country is also affected by behavious of investors. Therefore,s it is imperative to
study the behaviour of investors. Analysts seem to treat financial markets as an aggregate of statistical
observations, technical and fundamental analysis. A rich view of research waits this sophisticated
understanding of how financial markets are also affected by the 'financial behaviour' of investors. With
the reforms of industrial policy, public sector, financial sector and the many developments in the
Indian money market and capital market, Mutual Funds which has become an important portal for the
small investors, is also influenced by their financial behaviour. Hence, this study has made an attempt
to examine the related aspects of the fund selection behaviour of individual investors towards Mutual
funds, in the city of Lucknow. From the researchers and academicians point of view, such a study will
help in developing and expanding knowledge in this field.

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Review of Liteature
Investment management is a subject of growing importance and interest. Basically, investment
decision is the trade off between risk and return. The entire globe is based on risk and return. Investing
is an activity that is of interest to many individual regardless of occupation or income level. The
existing “Behavioural Finance” studies are very few and very little information is available about
investor perceptions, preferences, attitudes and behaviour. All efforts in this direction are fragmented.
Ippolito (1992) says that fund/scheme selection by investors is based on past performance of the
funds and money flows into winning funds more rapidly than they flow out of losing funds.
Behaviour is a reaction to a situation. So as situation changes, behaviour gets modified. Hence,
findings and predictions of behaviour studies should be viewed accordingly. Segmentation of
investors on the basis of their characteristics was highlighted by Rajan (1997). Investor’s
characteristics on the basis of their investment size Rajan (1997), and the relationship between stage
in life cycle of the investors and their investment pattern was studied Raja Rajan (1998). A study
regarding the Investment Pattern And Decision Making on 227 respondents from 3 cities: 108 in
Ahmedabad, 60 in Solapur, 59 in Gulbarga ws conducted by Balsara Anita H. and Pestonjee D M in
the year 2000 indicates no significant difference among the respondents across the cities with
respect to age, family size, type of family, marital status, level of education, occupation and annual
income. No cultural and demographical patterns are associated with decision making of working
women. Osuntogun and Adeyemo (1981) used a Pearson correlation matrix to examine the
interrelationships between the value of members’savings in the group and some other features. They
found that, the larger the membership strength of the group, the higher would be the number of
members striving hard to make their savings, which invariably increases the capital base of the
societies. In addition, there is positive correlation between the value of members’savings and
frequency of savings. While examining the saving-income ratio, Aluko (1972), Kessler and Strauss-
Kalm (1984), Ayanwale and Bamire (2000) claimed that the saving behaviour of farmers in
developing countries is less dependent on the absolute level of aggregate income and more dependent
among other factors on the relationship between current and expected income, the nature of business,
household size,wealth and demographic variables like age.
From the above review it can be inferred that psychological proviling is one of the most
important aspect which needs to be taken care for various investment avenues as an investment
vehicle is capturing the attention of various segments of the society, like academicians, industrialists,

3
financial intermediaries, investors and regulators for varied reasons and deserves an indepth study. In
this paper, an attempt is made by the author, mainly to study the factors which influence the investors
in their selection of the fund/scheme
Objectives and Methodology
The present paper aims to study what investors prefer in purchasing various investment
policies of different sectors. On the basis of review of literature, a null hypothesis was also formulated.
It was hypothesized that Factors Influencing consumers in their investment decision are not associated
with their demographic characteristics. To attain these objectives and test the hypothesis, a random
survey of 100 respondents located in Udham singh district of Uttrakhand state were administered. To
collect the necessary information, various parameters were developed with the help of literature. The
responses to these parameters were gathered, coded, tabulated and analyzed. To measure the intensity
of parameters open ended and close ended questionnaire was used. To test the hypothesis 2 test was
applied. . Table 1 indicates the profile of respondents.

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Analysis and Discussion
Demographic Characteristic of Respondents
Table No 1
Characteristics No of Respondents %
Total Number of 100 100
Respondents
Age up to 30 15 15
  31 to 40 38 38
  41 to 50 28 28
  above 50 19 19
Sex male 83 83
  female 17 17
Marital status married 89 89
  unmarried 11 11
Qualifications school 15 15
  graduate 27 27
  PG 17 17
  Profess degree 41 41
Family size less than 4 11 11
  4 to 6 83 83
  more than 6 6 6
Occupation salaried 54 54
  business 21 21
  retired 3 3
  professional 22 22
Annual
income below lac 22 22
  1 to 2 lac 15 15
  2 to 3 lac 31 31
  3 to 4 lac 11 11
  above 4 lac 21 21
Annual
Saving Upto 25,000PA 02 02
  Rs.25000-50000PA 15 15
  Rs.50000-Rs100000PA 29 29
  Above Rs. 100000 54 54
  Total 100 100
Source: Primary data from Survey
The demographic data presented in the above table indicates that most of
respondents falls in the age category of 31 to 40 years as it was indicated by 38 percent
respondents in the sample. The respondents in the age group of 41 to 50 years accounts for 28

5
percent. Respondent in the age group of upto 30 years account 15% and the remaining 19percent
respondents falls in the age group of above 50 years. The data pertaining to sex categories
indicates that 83 percent of the respondents belongs to male and 17 percent in the female category.
Educational profile of the respondents indicates that most of the respondents were having
postgraduate degree and above to their credit as it was indicated by 58% respondents in the
sample. As many as 27% respondents are having education up to graduation and only 15%
respondents were having school level education qualification only. The information pertaining to
family size indicates that most of the respondent fall in the family size of 4 to 6 members as it was
indicated by 83 % respondents in the sample. 11 percent respondents indicated that they are having
family size up to four member very few (6%) of them indicated that they are having family size of
more than 6member. Occupation wise classified data reveals that most of the respondents falls into
salaried categories. Information ertaining to occupational categories reveals that most of the
respondent fall in the salaried class as it was indicated by 54% respondent in the sample. 21 %
indicated that they belongs to business class. 03 % were from retired categoris and remaining 22%
falls in the professional categories. Analysis also indicates that as many as 22 percent respondents
were from the annual income up to 1 Lacs. 15 percent respondents were having monthly family
income between 1-2 Lacs. 31 percent respondents indicated that they were having income between
2-3 Lac per annum. 11 and 21 % respondent respectively indicated their income between 3-4 Lacs
and more than 4 Lacs annually. Data presented in the above table indicates that more than half of
the respondents(54%) reveals that they are having more than Rs. 100000Per annum saving . 29%
reveals that they were having annual saving ranging from Rs.50000- Rs. 100000. 15 % respondent
fall in those categories who are having annual saving from 25000 to Rs50000 PA. Very few
respondents (2%) indicated that they were having annual income saving upto Rs. 25000PA.
Table No 2 Investment Pattern
Sl No Description No
Respondents of %

A bank 25 25
 B Post office 5 5
 C Insurance 21 21
 D Mutual fund 21 21
 E short term deposit 03 03
 F PPF 25 25
Total 100 100

Source: Primary data from Survey

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 Opening up of Indian economy and information revolution has open up many opportunities for
the invester to invest their saving amount in different scheme. Keeping this into consideration an
attempt has been made to study the preference of customer about their investment pattern. The
information pertaining to investment pattern of respondent reveals that one fourth respondent invest
their saving amount in the bank as it was indicted by 25% respondents in the sample. Saving in PPF
was revealed by 25% respondents . investment in insurance and mutual was indicated by 21 %
respondents each. It is significant to note that investment in post office and short term investment is
very few as it was denoted by 5% and 3% respondent respectively.
An attempt was made to assess the relationship between investment pattern of investors with
their demographic profile. The information in this respect is presented in the table no 3A to 3H.
Table no 3 Degree of relationship between investment pattern of investors with their age
bank Post Insurance Mutual short PPF
office fund term
deposit
up to 30 8 4 3 0 15
31 to 40 7 1 4 5 3 18 38
41 to 50 7 11 3 7 28

above 50 3 6 10 19
25 5 21 21 3 25 100

 2 =54.12101746
Source: Primary data from Survey
Calculated value of chi-square equals to54.12101. Chi-square value at 5% significance level
and 2 degrees of freedom is 24.996. As calculated value of chi-square is much greater than the critical
value, null hypothesis is rejected revealing that investors’ choice on purchase pattern of
investment scheme is associated with their age group.
Table no 3B Degree of relationship between investment pattern of investors with their Gender
bank Post Insurance Mutual short term PPF
office fund deposit
Male 15 2 21 21 3 21 83
Female 10 3 0 4 17
25 5 21 21 3 25 100
 =21.08022887
2

Source: Primary data from Survey

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 Calculated value of chi-square equals to21.080. Chi-square value at 5% significance level and
2 degrees of freedom is 11.8133. As calculated value of chi-square is much greater than the critical
value, null hypothesis is rejected revealing that investors’ choice on their investment pattern is
associated with their gender categories.

Table no3C Degree of relationship between investment pattern of investors with their Marital
Status
Bank Post Insurance Mutual short PPF Total
office fund term
deposit
Married 18 5 17 21 3 25 89
Unmarried 7 4 0 11

25 5 21 21 3 25 100
 2 =11.81336097
Source: Primary data from Survey
Calculated value of chi-square equals to11.8133. Chi-square value at 5% significance level and
2 degrees of freedom is 11.070. As calculated value of chi-square is greater than the critical value,
null hypothesis is rejected revealing that investors ’ choice on purchase pattern of investment
policy is associated with their marital status.

Table no 3D Degree of relationship between investment pattern of investors with theirLevel of

Education
bank Post Insurance Mutual short PPF Total
office fund term
deposit
school 6 3 3 3 15
graduate 7 2 6 7 3 2 27
PG 6 2 3 6 17
Profess
degree 6 10 11 14 41
25 5 21 21 3 25 100
 2 =24.41883995

Source: Primary data from Survey

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 Calculated value of chi-square equals to24.41883. Chi-square value at 5% significance level
and 15 degrees of freedom is 24.996. As calculated value of chi-square is much less than the critical
value, null hypothesis is accepted revealing that investors choice on their investment pattern
pattern is not associated with their level of education.

Table no 3E Degree of relationship between investment pattern of investors with their Level
of Education
bank Post Insurance Mutual short PPF Total
office fund term
deposit
less than 4 2.75 0.55 2.31 2.31 0.33 2.75 11
4 to 6 20.75 4.15 17.43 17.43 2.49 20.75 83
more than 6 1.5 0.3 1.26 1.26 0.18 1.5 6
25 5 21 21 3 25 100
2= 10.88124804

Source: Primary data from Survey

Calculated value of chi-square equals to10.8812. Chi-square value at 5% significance level and
10 degrees of freedom is 18.307. As calculated value of chi-square is much less than the critical value,
null hypothesis is accepted revealing that investors ’ choice of their investment pattern is not
associated with their famiy size.

Table no 3F Degree of relationship between investment pattern of investors with their

Occupation
bank Post Insurance Mutual short PPF Total
office fund term
deposit
salaried 12 2 7 16 17 54
business 12 1 8 21
retired 1 2 3
professional 14 5 3 22
25 5 21 21 3 25 100
 =57.9834
2

Source: Primary data from Survey

Calculated value of chi-square equals to 57.9834. Chi-square value at 5% significance level
and 15 degrees of freedom is 24.996. As calculated value of chi-square is much greater than the

9
critical value, null hypothesis is rejected revealing that inestor preference is associated with their
occupation.
Table no 3G Degree of relationship between investment pattern of investors with their
Level of annual Income
bank Post Insurance Mutual short PPF Total
office fund term
deposit
below lac 10 3 2 2 5 22
1 to 2 lac 9 3 3 15
2 to 3 lac 1 6 9 3 12 31
3 to 4 lac 3 7 1 11
above 4 lac 5 2 7 3 4 21
25 5 21 21 3 25 100
 =45.28076
2

Source: Primary data from Survey

Calculated value of chi-square equals to45.28096. Chi-square value at 5% significance level
and 15 degrees of freedom is 24.996. As calculated value of chi-square is much greater than the
critical value, null hypothesis is rejected revealing that investors ’ choice on purchase pattern of
investment scheme is associated with their innual income .
Table no 3H Degree of relationship between investment pattern of investors with their
level of Annual saving
bank Post Insurance Mutual short term PPF Total
office fund deposit
less than
10000 1 1 2
10000 to
25000 7 7 1 15
25000 to
50000 8 8 6 7 29
above 50000 9 5 5 14 3 18 54
less than
10000 25 5 21 21 3 25 100
 2 =21.28055
Source: Primary data from Survey
Calculated value of chi-square equals to21.28055. Chi-square value at 5% significance level
and 15 degrees of freedom is 24.996. As calculated value of chi-square is much greater than the

10
critical value, null hypothesis is accepted revealing that Investors choice in their investment
pattern is not associated with their level of annual saving.

Table No 4 Intention to invest in Mutual Fund

Sl No Description No of Percentage
Respondents
A Yes 45 45
B No 38 38
C thinking to invest 17 17
Total 100 100
Source: Primary data from Survey
In recent times Mutual funds have gained rapid popularity as a good investment
vehicle. The variety of schemes and income options offered by Mutual Funds can suit
the financial preferences of all classes of investors, be it Retail, Corporate or
Institutional. Keeping this into consideration an attempt was made to know the
inclination of respondent toward mutual fund investment. Analysis revealed that 45%
respondent have already invested in mutual fund . 38 % respondents revaled that they
are not having any investment in mutual fund scheme. However it is significant to
note that 17 % respondents in the sample indicated that they are not possessing any
Mutual fund scheme but planning to purchase in future.

Table No 5 Knowledge of Investment Scheme Before Investment

 Sl No Description No of Percentage

Respo
ndents
A great extent 14 14
 B some extent 65 65
 C Little 9 9
 d No 12 12
   Total  100  100
Source: Primary data from Survey

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The investment pattern of consumer is shifting from one source to another. Information
revolution and organizational effort is putting their best to build the awareness of their
product and benefits so as to attract more number of investor in favour of their offer.
Keeping this into consideration, an attempt was made to know to what extent the
investors were having the knowledge about the scheme in which they are investing.
Analysis revealed that majority of investor are having knowledge to some extent before
investing their saving amount. Only 14 respondents were denoted that they were having
knowledge abut investment scheme to a great extent before investing. Remaining 9 %
and 12% respondents respectively are of the opinion that they were having very less
knowledge or having no knowledge about investment scheme before investing.

Table No 6 Most Effective Media for Imparting Knowledge of investment

 Sl No Description No of Percentage

Respo
ndents
A Agent 9 9
print/Electronic
B media 32 32
C friends 59 59
D any other 0 0
Total 100 100
Source: Primary data from Survey
Customers investment pattern is highly influenced by the level of information
they are gathering from various sources. Today in the fast communication era , the
every investor get information from various sources such as sales agent, print/
electronic media, friends/ relatives, and other sources. Keeping this into consideration,
an attempt was made to know the effective mode of media in imparting education about
different investment scheme to the investeors. Analysis depicts that Inspite of having
spread of other facilities of communication for imparting education about investment
avenues and schemes, investors prefer “Personal Communication” mode like services
provided by sales agent/ brokers friend / relatives for gaining knowledge. This

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combines represents almost 68% respondent in the sample. Print / electronic media was
revealed by 32 % respondents in the sample. This necessitates establishment of more
manually operated service centers throughout the length and breadth of the country.

Table No 7 Most Safe Investment

 Sl No Description No of Percentage

Respondents
A Bank 38 38
B Post office 8 8
C Mutual fund-Govt 4 4
 D Mutual fund-pvt 3 3
 E bonds/shares 1 1
 F LIC 31 31
 G PPF 15 15
 H shrt term deposit 03 03
   Total  100  100
Source: Primary data from Survey
Investment opportunities in India are today perhaps at a peak. Supported by India’s
natural strengths, the country offers investment opportunities in large amount of
number. Different investment avenues are available to investors by the different
companies. Keeping this into consideration, an attempt was made to know from the
respondents that which investment is most safe as per their opinion. Analysis indicates
that 38% respondent are of the opinion that investment in bank is more safe. It was
followed by LIC investment which accounts 31% in the sample. Investment in PPF was
indicated by 15% respondents in the sample. Investment in post office was considered
safe by 8% respondent in the sample. It is significant to note that investment in mutual
fund bonsds shares and short term deposites were cosidered safe by very few
respondents in the sample.

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 Table No 8 Main motives behind selecting a particular investment policy

 Sl No Description No of Percentage

Respo
ndents
A high rate of return 23 23
B Safe investment 47 47
C Opportunity cost 12 12
D  Less risk  09  09
E Maturity price 7 7
Total 100 100
Source: Primary data from Survey
Empirical evidences and various research studies indicates that For an investor invest
in different investment scheme with different motives An important aspect while
selecting a particular scheme is the duration of the investment. Depending on the time
horizon investor select a particular scheme. Besides all this, factors like promoter’s
image, objective of the fund and returns given by the funds on different schemes should
also be taken into account while selecting a particular scheme. Keeping these factors
into consideration an attempt was made to know the motive of investors behind
selecting a particular investment scheme by the investors analysis reveals that safety of
the fund has emerged as one of the most important motive which attract large number of
investor to its offer. It was followed by the rate of treturn which accounts to 23%
respondents in the saple. Opportunity cost and risk factor was denoted by 12% and 9%
respondents respectively.
Table No 9 Factor Considered for Investment Policy Taking

 Sl No Description No of Percentage

Respo
ndents
A Risk 28 28
B Performance 16 16
C Reputation 36 36
D Volatility 11 11
E Expense 9 9
Total  100  100
Source: Primary data from Survey

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Empirical studies indicate that risk and certainity are the most important factor for most
of the investors for selecting the particular investment policy. Keeping these into
consideration , an attempt was made to know the factors which was considered by the
respondents in selecting their investment in different schemes. These factors include:
Fund risks, Fund performance, reputation of company, volatility of funds and fund
expanses. Analysis indicates that reputation of the firm and risk factor of any
investment scheme has been considered most important for any investor to invest in any
investment avenue as it was indicated by 36% and 28% respondent respectively. Fund
past performance was considered by 16% respondents. In comparison to this volatility
of fund and expense was considered by 11% and 9 % respondent respectively.

Table No 10 Benefit Considered Most to Invest in A Specific Scheme.

 Sl No Description No of Percentage

Responde
nts
A Transparency 11 11
B Efficient performance 31 31
 C Liquidity 8 8
 D Convenience 9 9
 E Tax benefit 27 27
 F Range of scheme 14 14
Total 100 100
Source: Primary data from Survey
Post liberalization period of Indian economy has witnessed the rapid development of
the financial market and has been one of the important features of the current process
of globalization However, the volatility in the foreign exchange market and the ease
with which funds can be withdrawn from one sector to another have created often times
panic situations. When an economy becomes more open to capital and financial flows,
there is even greater compulsion to ensure that factors relating to customers preference
in order to increase sustainability and profitability. Keeping these into consideration , an
attempt was made to know the various benefits offered by the companies which
influenced the customer most in selecting the particular investment policy analysis

15
indicates that efficient performance and tax benefit was the most important benefit
considered by the investor as it was indicated by 31% and 27% respondnet in the
sample. Range of scheme and transperency was considered by 14% nad 11%
respondent in the sample. Liquidity and investors’ convenience was considered by 9%
and 8% respondent respectively.
Conclusions:
In the present economic environment financial system has undergone a considerable change. Only a
few year ago its vital aspect used to be a closed, opaque, classified shaped affair and regulated by the
mandarins of the finance ministry. It was in the control of governmental orthodoxy. Today it is very
different. Since liberalisation, privatisation and globalisation of government policies from 1991,
gradually it metamorphosed into a substantive, self regulating system and developed as one obeying
no rules or dictate other than those consistent with its own character. It has posed many problems and
opened many opportunities to the investors engaged in different investment scheme. The survey
reveals between how experts recommend investors go about making investment fund purchase
decisions and how investors actually do so has important implications both for policy-makers and for
investor educators. In some cases, the survey findings reveal a real failure on the part of investors to
take important steps to protect their interests. In these cases, the challenge for investor educators is to
figure out how to convey their message more effectively. In other cases, however, the gap between
expert recommendations and investorbehavior may reveal unrealistic expectations on the part of
experts as they develop their education messages, a failure to tailor their messages for different
segments of the market, or both. By beginning to explore the nature of the gap between expert
recommendations and investor behavior, this survey can help us develop more effective investor
education materials and methods that coincide more closely with the real world experiences of
investors and build on their preferences for receiving information.

16
Bibliography:
 Aluko, S. 1972. “Determinants of saving income ratio.”Staff Seminar, Faculty of Social
Sciences, ObafemiAwolowo University, Ile-Ife, Pp 9-15
 Ayanwale, A.B. and A. S. Bamire. 2000. ‘‘Rural income,savings and investment behaviour
among farmersin Osun state of Nigeria.” The Indian Journal ofEconomics, LXXXI(320): 49-
60.
 V. Gangadhar & G Ramesh Babu, Investment Management, Anmol Publication , New Delhi,
1st edition 2006.
 Sujit Sikidar and Amrit Pal Singh, 1996, Financial Services : Investment in Equity and Mutual
Funds – A Behavioural Study, in Bhatia B.S., and Batra G.S., ed.,Management of Financial
Services, Deep and Deep Publications, New Delhi,Chapter 10, 136-145.
 Syama Sundar, P.V., 1998, “Growth Prospects of Mutual Funds and Investorperception with
special reference to Kothari Pioneer Mutual Fund”, ProjectReport, Sri Srinivas Vidya Parishad,
Andhra University, Visakhapatnam.
 Bharati V. Pathak, Indian Financial System, Pearson Education New Delhi 2006.
 CR Kothari, Rsearch Methodology, Vikash Publication , Jaipur, 1994.

17
Psychographic profiling of Investors: A study of changing investment pattern by the Investors of
Udham Singh Nagar District of Uttrakhand Area
Researcher: Dr. DS Chaubey & Ms. Deepshikha
(This questionnaire is design to complete my research work. The information thus received will
be kept confidential and will not be used for any other purpose.)

1.Name
2.Age:
3.Gender (a) Male (b) Female
4.Marital Status (a) Married (b) Unmarried
5.Educational qualification
(a) Matriculation & below (b) Under Graduate (c) Graduate (d) Post-
Graduate
(e) Professional Qualification, if any………..
6.Familysize
(a) Less than 4 members (b) 4 to 6 members (c ) more than 6
members
7.Occupation;
(a) Salaries (b) Business (c) Retired (d) Professional
8.Monthly Income (a) Below Rs5000 PM (b) Rs.5000 to 10000 PM
(c ) Rs.10000 to 15000 PM (d) Above15000

8. What is your annual saving

a. Rs 10,000 and Below B. From Rs. 10000to Rs.25000 pa.
c. From Rs 25000 to Rs. 50000PA d. More thanRs.50000PA
9. Where do you invest your annual savings
a. Deposits in Bank b. Deposits in Post Office
c. Purchasing Insurance Polices d. Investing in Mutual Funds
e. Investing in short term deposits f. If any other please specify…….

10Are you having any mutual investment policy

a. Yes b. No c. Thinking to purchase in future
11. To what extent you are having knowledge about Various Investment Policies
A To a great extent b. To some extent
C. To a little extent d. Not at all

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 12. In your opinion who is more effective in imparting education to investment policies.
a. Sales Agent/ Brokers b. Print / Electronic Media
c. Friends/ Relatives d If any other please specify………

13. In your opinion which investment do you feel is most safe investment
a. Investing in Bank
b Investing in Post office
c. Investing in Mutual funds offered by Public section enterprises
d. Investment in Mutual Fund offered by Private sector enterprises
e. Investment in Bonds and Shares Market
f. Investment in Life Insurance Policies.
g. Investment in Short term deposits
14. What was the main motives behind selecting a particular investment policy?
a. High Rate of Return
b. Safe Investment
c. others
15. Which factor you have considered most while selecting a particular investment policy.
a. Funds Risk
b. Fund Performance with other Funds
c. Reputation of company
d. Volatility of Fund past return
e. Fund’s expanses

16. Among the following which benefit has inspired you most to invest in a specific scheme.

a) Transparency
b) Efficient Performance

c) Liquidity

d) Convenience

e) Tax benefits

f) Range of schemes:

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