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Maisquash (Marketing Mix)

The document summarizes the marketing mix (4Ps) for a new business called "Pumpkin House" that sells MaiSquash, an innovative siomai product with squash as the main ingredient. MaiSquash is packaged in paper plates for convenience. The business aims to target students and teachers locally through direct distribution, online advertising, and flyers/posters. The product costs PHP12 per unit using a cost-plus pricing strategy. The goal is to satisfy customers, earn a profit, and support local farmers.

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Daniela Kian Ayala
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68 views5 pages

Maisquash (Marketing Mix)

The document summarizes the marketing mix (4Ps) for a new business called "Pumpkin House" that sells MaiSquash, an innovative siomai product with squash as the main ingredient. MaiSquash is packaged in paper plates for convenience. The business aims to target students and teachers locally through direct distribution, online advertising, and flyers/posters. The product costs PHP12 per unit using a cost-plus pricing strategy. The goal is to satisfy customers, earn a profit, and support local farmers.

Uploaded by

Daniela Kian Ayala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Tayabas Western Academy

Founded 1928
Recognized by the Government
Candelaria, Quezon
Senior High School Department

MaiSquash

(Marketing Mix)

In Partial Fulfillment of the Requirements In Business Marketing

Submitted By:

Amparo, Angelo M.

Ayala, Daniela Kian Z.

Cabrera, Janella

Fabian, Jenalin Venus

Magsino, Maica

Manalo, Jocelle Aila

February 15, 2019


Product

“MaiSquash”

The business is promoting a product called MaiSquash. The word “Mai” comes from the

word Siomai and “Squash” which is the main ingredient of the said product. It is not like the

traditional siomai because the owners innovated this product and put some twists to satisfy the

customers.

Features and Characteristics

Compared to the other siomai, the product contains vegetables. Unlike the traditional

siomai which contains a lot of meat, MaiSquash contains less meat and a lot of Squash. The main

ingredients are Squash and miracle leaves. The squash makes the taste different from the other

siomai. Its smooth texture also helps to improve the product. Its shape is rounded-shaped and

wrapped by a siomai wrapper that can buy in the market.

MaiSquash is a good source of many important vitamins and minerals that is good to our

body. It gives many health benefits such as: it helps to boosts the immune system, improve bones

and eye health, helps reduce gastric and duodenal ulcer, and helps to improve blood circulation.

Packaging

The container that is used is the common paper plate that is curved so that it is easy to hold

and the soy sauce will not leak. Its longer size also helps to serve and place the siomai well and

to avoid the product from deforming.

Branding
Business name is one great factors that make a business a successful one. With the name

itself, it can attract the customers as well as the investors. It can be easily recognized if the

business name gives a great impact and leaves a mark to the customers.

The name of the business is “Pumpkin House”. The owners came up with this business

name because they want to emphasize the main ingredient of the product, which is the squash

(pumpkin). They also want the customers to be comfortable and feel at home while eating

MaiSquash, the reason why there is a “house” on the logo.

The colors used in the logo is inspired by the colors of ingredients of the MaiSquash.

This lively colors is chosen so that the customers will recognize the product easily and they want

to emphasize the main ingredients of MaiSquash, which is the squash.

Logo
Price

Cost of Producing- 57 servings of MaiSquash

Php 702 worth of ingredients and materials

Unit Product Cost =

Unit Product Cost =

= 12

Cost Plus Pricing

Unit Cost + Php 8.00

= Php 12.00+Php 8.00

= 20
Place

Types of Distribution

 Direct Distribution

Target Market

 Students and Teachers

Business Goals

 To provide satisfaction to the customer with different food preferences.

 To provide good service and product in local market.

 To earn profit and introduced Pumpkin House in Candelaria, Quezon.

 To set a price that is very affordable for the consumers.

 To help and give the farmers the opportunity to engage in a business that will serve as a

stepping stone to economic growth.

Promotion

 Online Advertising

 Room by room Advertisements

 Posters and Flyers

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