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Lyrics: Royal Castle-" We Flavour " - Trinidad TV Commercial

The document is an analysis of a 1993 TV commercial for the Royal Castle fried chicken franchise in Trinidad and Tobago. The commercial uses various musical instruments like keyboards, bongos, and bass guitar to create a calypso-style jingle that enhances the local feeling and portrays the advertised product as something local. The time signature is cut time, which is common for calypso music. The major tonality and syncopated rhythms of the instruments help give the advertisement a pleasant, culturally indigenous sound.

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Zaynab Ayube
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755 views1 page

Lyrics: Royal Castle-" We Flavour " - Trinidad TV Commercial

The document is an analysis of a 1993 TV commercial for the Royal Castle fried chicken franchise in Trinidad and Tobago. The commercial uses various musical instruments like keyboards, bongos, and bass guitar to create a calypso-style jingle that enhances the local feeling and portrays the advertised product as something local. The time signature is cut time, which is common for calypso music. The major tonality and syncopated rhythms of the instruments help give the advertisement a pleasant, culturally indigenous sound.

Uploaded by

Zaynab Ayube
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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lyrics

“What goes in, is a local something, that makes it all, that makes it all, taste better... is the
flavorrrr.....of our culture..... come from here, come from there, and everywhere is d special flavour,
thats made to savour... to d Royal Castle booooone (open de Royal Castle) royal castle, flavour to d
bone, royal castle, taste yuh very own royal castle is the local something that makes it all taste
better!" 

ROYAL CASTLE-

“ WE FLAVOUR ”_TRINIDAD TV COMMERCIAL

The “Royal Castle “ We Flavour ” TV Commercial” is an advertisement created

for a local fried chicken franchise in Trinidad and Tobago. This advertisement was shot in 1993 to
help enhance the flow of business to this restaurant. In the making of this advertisement many different
instruments were used. The instruments included in this advertisement are the keyboard, the bongos,
the triangle, claves, the bass guitar, the shakers, the synthesizer (synthesizing these parts of a drum set:
kick bass, hi hats, tom-toms and cymbal) and the tambourine. The keyboard was used to play the chord
progression and also to give the first twenty seconds of the song a more tranquil/natural sound. The
bongos were used to help infuse one of the elements of calypso music in Trinidad and Tobago. The
shakers were also used to add to the calypso-like feeling of the song. The claves, bass guitar and drum
set were used to give the song a fuller sound. The triangle and synthesized cymbal were used just to add
a little colour at 0:09 and 0:30 respectively. The bass guitar played slides on the notes. Most of the
instruments used are percussive instruments and they are used to play syncopated rhythms, which is
the foundation of the Calypso rhythm. These syncopated rhythms, that are indigenous to our culture,
are used to enhance the local feeling of the song and to also help portray that something local is being
advertised. The time signature of the piece in this commercial is most likely cut time. This is so as most
to all calypsos are written in the said time signature. The song was performed at such a tempo that the
song would have a nice flow to it. Another thing that makes this advertisement pleasant to listen to
is the tonality. The song in this advertisement has a major tonality. Small steps and jumps of the scale
are used to make up the melody. Minor thirds and sixths are used to harmonize with the melody. The
melody is carried by a male alto singer. Harmonies are also carried by male vocalists. The first harmony
comes in at 0:11when a tenor joins and they sing “It’s the flavor ”. A minor third is used in this
instance. Another harmony is heard at 0:19 also sung by the alto and tenor with “And everywhere”

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