From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
“Please print out this Action Guide
and get ready to do 2 things:
Take lots of notes and Go Use This Stuff!”
MODULE 1 - RESOURCE BOX STRATEGIES
"How to Get the Prospects & Profits"
Quotes of the Call
The ability to simplify means to eliminate the unnecessary so that the
necessary may speak.
~ Hans Hofmann
Important Note: You will find strategically placed typos and grammatical
errors in this Action Guide. They have been placed there to keep you alert.
When you notice them & find yourself becoming more alert, you will know
they have done their critical job…
Copyright © Yuyi Communications LLC Page 1
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
In this brand new teleseminar you will learn & discover -
What is a Resource Box and Why Does It Matter So Much?
The Resource Box Mindset
5 Resource Box Mistakes
5 Resource Box Strategies
The FIB Strategy
The FIA Strategy
5 Resource Box Templates
And of course, a whole lot more!
Copyright © Yuyi Communications LLC Page 2
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
1. What is a Resource Box and Why Does It Matter So Much?
What is a Resource Box? _____________________________________
__________________________________________________________
Why does it matter so much? __________________________________
__________________________________________________________
Copyright © Yuyi Communications LLC Page 3
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
2. The Resource Box Mindset
What it is not _______________________________________________
__________________________________________________________
What it is __________________________________________________
__________________________________________________________
How to install and keep it _____________________________________
_________________________________________________________
_________________________________________________________
Copyright © Yuyi Communications LLC Page 4
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
3. 5 Resource Box Mistakes
Mistake 1__________________________________________________
__________________________________________________________
Mistake 2__________________________________________________
__________________________________________________________
Mistake 3__________________________________________________
__________________________________________________________
Mistake 4__________________________________________________
__________________________________________________________
Mistake 5__________________________________________________
__________________________________________________________
Copyright © Yuyi Communications LLC Page 5
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
4. 5 Resource Box Strategies
Strategy 1__________________________________________________
__________________________________________________________
Strategy 2__________________________________________________
__________________________________________________________
Strategy 3__________________________________________________
__________________________________________________________
Strategy 4__________________________________________________
__________________________________________________________
Strategy 5__________________________________________________
__________________________________________________________
Copyright © Yuyi Communications LLC Page 6
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
5. The FIB Strategy
F______________
I ______________
B _____________
Copyright © Yuyi Communications LLC Page 7
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
6. The FIA Strategy
F ______________
I _______________
A ______________
Copyright © Yuyi Communications LLC Page 8
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
7. Resource Box Templates
For all of these templates I’ll provide you with an example of one of mine,
followed by one where you can fill in your information. Can’t be much
easier folks – plug in, promote, profit!
Resource Box Template #1 – “And Now…”
This is my standard and most used template that is responsible for over
half of my list community:
“And now I would like to invite you to claim your Free Instant Access to 2 of
my Instant Article Writing Templates when you visit
http://www.TheArticleGuyBonus.com
From Jeff Herring – The Article Marketing Guy and the Great Article
Marketing Network.”
Copyright © Yuyi Communications LLC Page 9
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
“And now I would like to invite you to claim your Free Instant Access to
_________________________________________ when you visit
http://www.YourGreatWebsiteorBlog.com
From _____________________ - The _________________________
and ____________________________________.”
Copyright © Yuyi Communications LLC Page 10
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
Resource Box Template #2 – “Two Links”
Here’s the same template but with two links for those of you who like to use
“anchor text” complete with the html to set it up.
“And now I would like to invite you to claim your Free Instant Access to 2 of
my Instant Article Writing Templates when you visit
http://www.TheArticleGuyBonus.com
From Jeff Herring – The Article Marketing Guy and the
<a href=http://www.GreatArticleMarketingNetwork.com>Great Article
Marketing Network.</a>
Copyright © Yuyi Communications LLC Page 11
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
“And now I would like to invite you to claim your Free Instant Access to
_________________________________________ when you visit
http://www.YourGreatWebsiteorBlog.com
From _______________ – ____________________________ and the
<a href=http://www.YourGreatWebsiteorBlog.com>Whatever You Want
Hyper-Linked.</a>
Copyright © Yuyi Communications LLC Page 12
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
Resource Box Template #3 – “Bonus Tip”
Because the Resource Box is the next paragraph in your article, you
can play around with beginning the Resource Box with more
information…
“Bonus Tip - Ask your clients what they want to know and then
deliver it to them. And now I would like to offer you free access to 2 of
my Instant Article Templates when you subscribe to my free Article
Marketing Minute, a 52 week audio/video newsletter on Article
Marketing. You can get your instant access at
http://www.ArticleMarketingMinute.com
From Jeff Herring - The Article Marketing Guy & the Great Article
Marketing Network”
Copyright © Yuyi Communications LLC Page 13
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
“Bonus Tip - ___________________________________________
______________________________________________________.
And now I would like to offer you free access to ________________
________________________________ when you subscribe to ____
_________on ____________________. You can get your instant
access at http://www.YourGreatWebsiteorBlog.com
From Jeff Herring - The Article Marketing Guy & the Great Article
Marketing Network”
Copyright © Yuyi Communications LLC Page 14
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
Resource Box Template #4 – “Bottom Line”
Similar to the Bonus Tip – people love to know what “the bottom line”
is, and this will pull them right into your Resource Box.
Bottom Line? - The more list building articles you produce the more
your list will grow. And now I would like to invite you to claim your free
access to one of my List Building Article Templates by going to
http://www.ListBuildingArticleTemplate.com You will also find a free
audio there for you to use.
From _________________ - ___________________________ and
______________________________________________.
Copyright © Yuyi Communications LLC Page 15
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
Bottom Line? - _________________________________________
______________________________________________________.
And now I would like to invite you to claim your free access to _____
______________________________________________ by going to
http://www.YourGreatWebSiteorBlog.com You will also find a free
audio there for you to use.
From _________________ - ___________________________ and
______________________________________________.
Copyright © Yuyi Communications LLC Page 16
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
Resource Box Template # 6 – “PDF with…”
This experiment brought in an amazing 48.3% click thru rate for Alex
Mandossian…
“Bonus Tip - Check out a series of flow chart examples at
http://www.FlowChartSecrets.com
Then I invite you to check out http://www.AlexMandossianToday.com
to claim your access to over 4 hours of my TeleSeminar Secrets
Training. While the next TeleSeminar Secrets telecourse does not
begin until December, you can get a head start with this four hour
training.
Look for the TeleSeminar Secrets logo...fair enough?
From Alex Mandossian and TeleSeminarSecrets.com”
Copyright © Yuyi Communications LLC Page 17
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
Copyright © Yuyi Communications LLC Page 18
From the Desk of Jeff Herring
www.JeffHerring.com
www.ExpertMarketingHelpDesk.com
“Bonus Tip - Check out ________________________________ at
http://www.YourOtherGreatSite.com
Then I invite you to check out
http://www.YourGreatWebsiteorBlog.com to claim your access to
_______________________________________.
Look for the __________________________...fair enough?
From ____________________ and ________________________”
Copyright © Yuyi Communications LLC Page 19
