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Online Promotion Strategy For "Biozap Home Compost Kit": Use Search Engine Marketing and Optimization

The document outlines an online promotion strategy for a home compost kit product using several digital marketing tactics: 1) Employ search engine optimization and marketing to increase visibility in search results and drive traffic to the website. 2) Implement email marketing to send personalized messages to different customer segments based on their purchase history. 3) Run contests, giveaways, or discounts on social media to encourage customer engagement and sales. 4) Maintain a blog to build trust with customers by sharing advice and information to support search engine optimization goals.

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Shivam Saroha
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57 views2 pages

Online Promotion Strategy For "Biozap Home Compost Kit": Use Search Engine Marketing and Optimization

The document outlines an online promotion strategy for a home compost kit product using several digital marketing tactics: 1) Employ search engine optimization and marketing to increase visibility in search results and drive traffic to the website. 2) Implement email marketing to send personalized messages to different customer segments based on their purchase history. 3) Run contests, giveaways, or discounts on social media to encourage customer engagement and sales. 4) Maintain a blog to build trust with customers by sharing advice and information to support search engine optimization goals.

Uploaded by

Shivam Saroha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ONLINE PROMOTION STRATEGY FOR “BIOZAP HOME COMPOST KIT”

 Use Search Engine Marketing and Optimization


Search engine marketing and optimization are part of what helps make your
business appear higher on a list of search engine results. With a strong SEO
strategy, your company website will become associated with the keywords used to
find your services. This increases your chances of being the company an individual
chooses to work with after searching online.

 Use Email Marketing


It isn’t enough to just send out emails. You will want to consider various email lists
that cater to the specific needs of each individual and can present a personalized
approach to your campaigns. Take a hard and clear look at the purchasing habits of
your customers and use that information to develop your strategy.

 Hold Contests and Giveaways or Discounts


People love contests and giveaways or Discounts. Anytime you can encourage
promotion from your customers in exchange for a free product or service, you will
usually see a surge in purchases or connections.

 Maintain a Blog
Your blog should be used for a number of reasons, including allowing you to
consistently post new keywords and optimize your search engine strategy. More
than that, your blog becomes somewhere you can offer advice, share bits of
information, and really connect with your customers. A lasting relationship begins
with trust, and your blog is a great way to build that.

 Content marketing.
Content marketing takes a variety of forms, and depending on how you form your
strategy, could accomplish a number of different goals. For example, you could use
white papers, eBooks and other long-form content to attract downloads, signups and
conversions, or you could use an on-site blog to attract more inbound traffic to your
site.
You could even use content as a form of help and troubleshooting, or some
combination of these applications. Content marketing is incredibly versatile and
useful, and, if it's valuable, your customers will expect you to have at least some of it
in place for them.
 Pay-per-click (PPC) advertising
PPC is an online advertising model in which advertisers pay each time a user clicks
on one of their online ads.
There are different types of PPC ads, but one of the most common types is the paid
search ad. These ads appear when people search for things online using a search
engine like Google – especially when they are performing commercial searches,
meaning that they're looking for something to buy. This could be anything from a
mobile search (someone looking for "pizza near me" on their phone) to a local
service search (someone looking for a dentist or a plumber in their area) to someone
shopping for a gift ("Mother's Day flowers") or a high-end item like enterprise
software. All of these searches trigger pay-per-click ads.
In pay-per-click advertising, businesses running ads are only charged when a user
actually clicks on their ad, hence the name “pay-per-click.”

 Social media
Maintaining a presence on social media platforms can help your company connect
with current and potential customers, making it a must-use online marketing
strategy. You can use social media to engage users, provide them with helpful
information about your business, and develop relationships that encourage them to
purchase. If anyone has questions about your business, they can contact you
directly on social media, and you can help them take the next steps with your
company. WebFX can help you create profiles on social media sites like Facebook,
Twitter, Pinterest, YouTube, LinkedIn, Instagram, Tumblr, and more. We have an
experienced team of social media marketers, and we know what it takes to engage
audiences and generate real results.

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