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Samsung - Mission: Superior Products and Services, Thereby Contributing To A Better Global Society."

Samsung's mission is to create superior products and services using their resources and technology to contribute to a better global society. Their vision is to inspire the world with innovative technologies and design that enrich people's lives and contribute to social prosperity. Samsung's core values are people, excellence, change, integrity, and co-prosperity.

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Syed fayas thanveer S
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52 views2 pages

Samsung - Mission: Superior Products and Services, Thereby Contributing To A Better Global Society."

Samsung's mission is to create superior products and services using their resources and technology to contribute to a better global society. Their vision is to inspire the world with innovative technologies and design that enrich people's lives and contribute to social prosperity. Samsung's core values are people, excellence, change, integrity, and co-prosperity.

Uploaded by

Syed fayas thanveer S
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SAMSUNG - MISSION

Samsung’s mission statement is: “We will devote our human resources and technology to create
superior products and services, thereby contributing to a better global society.”

 “We will devote our human resources and technology” is Samsung’s way of saying
that they will create superior products by devoting the best brains in the business towards
doing it. It also alludes to Samsung developing technology which will, in turn, be used to
create superior products that lead us to the second part of the statement below. 
 “…to create superior products and services.” Samsung’s mission is to rule the
technology world, and that can only be achieved by beating the rest. They are aiming not
just to beat them by developing superior products but offering superior services too. That
for a partnering business or the end-user is a win-win situation. 
 “Contributing to a better global society.” It is evident from this part of the mission
statement that the company is well invested in creating technology that brings positive
change to the world. Case in point is Samsung’s efforts to be more than just an
environmentally conscious business by introducing several programs that support e-waste
recycling and handling. 

SAMSUNG - VISION
Samsung’s vision statement reads: “To inspire the world with our innovative technologies,
products, and design that enrich people’s lives and contribute to social prosperity by
creating a new future.”
The term “inspire the world” means that the company’s vision isn’t limited to just creating
products but inspire the world, and it is doing that by being aware of global communal
diversity. Awareness allows Samsung to tailor its products to meet the needs of each
community. 

Samsung, in its vision statement also sets the bar for innovation and design. Its smartphones,
laptops and tablet PCs, use trend-setting design language which inspires not just users but the
competition. So, in essence, they churn the wheel of innovation with the introduction of each
new product. 
SAMSUNG – CORE VALUES
Samsung’s core values are: “people, excellence, change, integrity, and co-prosperity.”
Samsung’s core values evidently showcase the company’s rich and diverse global culture. At
its core, the company hopes to change and help integrate everyone who is either part of the
company or the global community to ensure prosperity across the board. 

Honour is one of the most essential values ingrained in the company’s culture which takes
precedence over everything else. That is further solidified by co-prosperity which makes sure
that everyone gets a piece out of the company’s success because everyone works towards its
success.

SAMSUNG – BRAND PROMISE

We have to make our customers not just buy into the functionality of our products but also
make them believe that we have a point of view that they can buy into or aspire to."

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