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Flipkart Logistics and Supply Chain Management: Presented by

Flipkart is India's largest online shopping platform founded in 2007. It has over 30,000 employees and $2.4 billion in annual revenue. Flipkart uses a complex supply chain and logistics network to deliver over 30,000 orders per day across India. The supply chain involves identifying product locations, assigning logistics partners, automated order tracking, and delivery to customers, with a focus on reducing delivery times through technology improvements. After delivery, Flipkart provides services like returns, loyalty programs, analytics and reviews to enhance the customer experience.

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0% found this document useful (0 votes)
955 views25 pages

Flipkart Logistics and Supply Chain Management: Presented by

Flipkart is India's largest online shopping platform founded in 2007. It has over 30,000 employees and $2.4 billion in annual revenue. Flipkart uses a complex supply chain and logistics network to deliver over 30,000 orders per day across India. The supply chain involves identifying product locations, assigning logistics partners, automated order tracking, and delivery to customers, with a focus on reducing delivery times through technology improvements. After delivery, Flipkart provides services like returns, loyalty programs, analytics and reviews to enhance the customer experience.

Uploaded by

abhijith
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Flipkart

Logistics and Supply Chain


Management

Presented by:
▪ Punam Telang
▪ Anjali Gupta
▪ Tejal Hanumalla
▪ Payal Tharwani
▪ Akshay Pawar
Index
1. Introduction
2. Product portfolio
3. Company structure
4. Supply chain
5. User Interface
6. Payment Modes
7. Receipt generation
8. After order process
9. Delivery pathway
10. Supply chain structure of Flipkart
Introduction
Contd..
Type of business:- Private

Founded:- 2007; 11 years ago

Headquarters:- Bengaluru, India

Founder(s):- Sachin Bansal & Binny Bansal

Services:- Online shopping

Revenue:- Increase 15,129 crore (US$2.4 billion) (2016)

Employees:-30,000 (2016)

Website:- www.flipkart.com
Product Portfolio
Company Structure

The entire organizational structure of Flipkart is organized in


three broad teams

Product and Business


Technology Development
Operations

Website
Vendor Management Procurement
Management

ERP System Sales Management Warehouse

Logistics
Pricing Strategies

Customer Support
What is Supply Chain?
➢ Supply chain is the flow of material, information, money and services
from raw material suppliers through factories and warehouses to the
end customer.

➢ It involves dynamic and constant flow of information, products


and funds between different stages and stakeholders.

➢ The customer is the most important and integral part of the supply
chain. Neglecting the customer in this chain can cause breakdown of the
entire process.
User Interface
Payment Method
Receipt Generation
➢ Order No: OD203579542
➢ This contains all information i.e..,
➢ Product Code, Date of Purchase, Reference No, Delivery
Area Code
➢ Helpful in easy tracking of orders

ONLINE TRACKING

➢ Order No:- OD203579542


➢ Flipkart Logistics Agency
➢ Customer enters order no. , and he gets
➢ Real time update of the shipment status
Process after order: Technology
• There's lots of technology involved but also lots of
humans, which slows things. Because buyers
always need their products delivered faster
• Flipkart are constantly in search of technology
that can automate the order-to-delivery process to
be quicker and error-free.
Process after order: Product
➢ Typically, once an order is placed with an online marketplace, its system
checks the customer's delivery pin code and the order is directed to a
warehouse that has the product in stock and is closest to that location.
Pick to dispatch cycle
Pick to dispatch cycle
➢ The pick-to-dispatch cycle typically involves humans
picking the correct product in order, packaging it and
dispatching it to a delivery person.

➢ Picking the right product involves the warehouse staff going


around the facility with tote bags and a list of items on their
handheld devices.

These devices optimize the route within the warehouse for


them, so they know where exactly a product is stored and in
what order to fill their bags.
Pick to dispatch cycle
Delivery pathway
Delivery pathway
Delivery pathway
Delivery & Logistics

No. of order served Daily > 30,000

Logistic body is assigned Customer product


Location of the delivery location
product is (Delivery cost-Free
Parameter = city, locality, Type If ordered > 500 Rs.
Identified
Of product, Cost definition etc. Else Rs. 40 extra)

Automated Software Sends Information about the


product Delivery to these logistics body
LOGISTICS NETWORK
Final Procedure
Product delivered
After Sales Services
1. 30-DAY Money back guarantee

Unsatisfied Calls/Connects Product Replacement


Customer with flipkart returned or money is
customer service by logistics returned in the
partners account

2. E-WALLET Feature ( flipkart adds new dimensions to its operating cycle)

Loyal Deposit Use it for further


Customer more money purchases

3. Reporting & Analytics

On the basis of your past Schemes/ Discount/ Offers/


Behavioral purchase Recommendations are generated

4. Reviews
First to review Certified Buyer
FLIPKART : SUPPLY CHAIN

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