What is the business?
Rewayah is an online book store that provide different kinds of books.
What is the idea?
E-commerce is a web site created by developer that uses the internet for
transaction. Rewayah is a web site created for book lovers and everyone who
interest with books. Rewayah provides different types of books, like Novels,
stories and children books in different ages. For example, children from 5 to 8
years has a special corner that include specific books for there age. There are
several sections which provide several kinds of books, when choice one direct
you will move to purchase part, in purchase you have two choice pay by visa or
cash at delivery and refoundation during 7 days after receiving the shipment.
Business Statement:
Improve the web site to meet the audience purpose in good features and
visitor getting interest when they used it.
Business Vision:
Make an easy way for readers to get any book they are interesting with just by
looking our web site and easily they can search for it.
Business Objective:
Product information, good display and technical support.
Where is the money?
● Business model:
Set of planned activities designed to result profit.
Value proposition, revenue model, market opportunity, Competitive
environment, Competitive advantage, Market strategy, Organizational
development, Management team.
● Revenue model:
By advertising and subscription on social media apps. Such as snapchat and
Instagram.
Who and where is the target audience?
Reader, books lover and culture people who interest in reading and buying
books. Our web site is suite for all. Children who love cartoons, young
people who interest with romantic and action stories, old people who
attracted to science and education books, also imagine novel which most
reader like it are available.
Characterize the marketplace.
o Size, growth, demographics, structure, competition
The market size is centered on around the world utilization, pointing to
develop to each person in family. Though the competition may be high, the
organization focuses on fighting it by providing good, cheap and special
products consumed by every class of people as child, adult or other age.
o Research the market and give an idea about each point
The market encompasses different sorts of books, like Novels, stories and
children books through a digital channel (B2C). Bound together in this
portrayal are acquisitions through a desktop computer (in the same time at
the side laptops and notebooks) furthermore buys through mobile devices,
for illustration, smartphones and tablets.
o Describe the content of the business website
The website content incorporates, an understanding of the audience, a
brief and clear message, depicting through pictures nixing the jargon and
making the content scannable.
Conduct a SWOT analysis for the business (Explain each point)
o At least three points for each
Strengths:
● It has so much kinds of novels:
- That means giving a lot of choices for customer to buy any kind he likes
● It gives books for different ages
- That will enhance making more profits due to many people with different ages
will buy what is suitable for them
● It gives packages:
- Packages will attract customers due to getting discounts in prices
Weaknesses:
● There is no preview for a book that customer chooses
- A lot of readers like to get a look inside the book to take an idea about it.
That could make reader hesitate to buy that book.
● Website is not attractive
- It needs to be redesigned. Bad design will make customer not interested in
shopping
● It sells their own books only
- Some readers are looking for specific novels. If he didn’t find it, he will go to
another publisher
Opportunities:
● Selling books that related to other authors
- This will increase customers due to finding their favorite authors and as a
result making more profits.
● Making ads campaigns
- I searched for their app in Appstore & I didn’t find it easily. So, making ads
campaign will make it the first app appearing and as a result will get more
downloads
● Translating their books to many different languages
- That’s will increase the customers around the world.
Threats:
● Other competitors have a competitive advantage
- Competitors have an advantage which is reading books online with low
price. and limited time. This advantage is not available in this website
● Increasement in VAT value
- That will increase books prices
● No caring in customer loyalty
- They don’t request customers phones or emails when selling a book. That
will not make a loyalty with customer.
Develop an e-commerce presence map.
(For example: website, email … etc.)
o What activities does the company use these platforms for? (E.g. marketing,
customer service, news…etc.)
The company use these platforms for marketing to attract more customers to its
books by making ads campaigns and big sales.
