The Portrayal of Mental Illness On Prime-Time Television: Article
The Portrayal of Mental Illness On Prime-Time Television: Article
A RT I C L E
THE PORTRAYAL
OF MENTAL ILLNESS
ON PRIME-TIME TELEVISION
Donald L. Diefenbach
University of North Carolina at Asheville
■
INTRODUCTION
Studies reveal that the mass media are a primary source of public information about
mental illness (Daniel Yanklovich Group, 1990; U.S. President’s Commission on Mental
Health, 1978), and that media portrayals of mental illness are false and negative (Berlin
& Malin, 1991; Gerbner, 1980; Nunnally, 1957; Wahl & Harman, 1989). Experiments have
shown a link between media portrayals and negative attitudes toward mental illness
(Domino, 1983; Thornton & Wahl, 1996; Wahl & Lefkowits, 1989).
The body of literature examining media portrayals of mental illness is small. The
present research updates our understanding of contemporary television portrayals and
adds new methodological elements. It is the first analysis of television content since 1985,
and the first study in this research track to break down portrayals into specific diagnos-
tic categories, as suggested by Wahl (1992). Mental disorders are operationalized ac-
cording to the Diagnostic and Statistical Manual of Mental Disorders (American Psychiatric
Association, 1994), and violent crime is operationalized according to the U.S. Depart-
ment of Justice (USDJ, 1994) to allow comparisons of television reality to social reality.
Requests for reprints should be sent to Donald L. Diefenbach, Department of Mass Communication, Univer-
sity of North Carolina at Asheville, Asheville, NC 28804.
After the film was released the questionnaire was readministered. Attitudes toward men-
tal illness changed substantially in a negative direction for subjects who viewed the film.
Wahl and Lefkowits (1989) exposed subjects to a made-for-television movie entitled, Mur-
der by Reason of Insanity. After viewing the film, subjects were administered a standardized
questionnaire (Taylor & Dear, 1981) measuring attitudes toward mental illness. The ex-
perimental groups exposed to the target film showed more negative attitudes than the
control group. Subjects who watched the control film scored similarly to random sub-
jects in the community.
sumptions about the mentally ill in the real world, then television faces a notable criti-
cism indeed.
Estimated totals of personal victimizations, not merely reported offenses, were used
to assess the real-world offender rate for rape, robbery, and assault (USDJ, 1994, p. 252),
and an estimated number of offenses known to police was used to assess the rate of mur-
der and non-negligent manslaughter (USDJ, 1994, p. 353). If a zero rate of repeat of-
fenders is assumed for an artificially inflated per capita offender rate, then the rate of
Americans who commit a violent crime is about 1.5% per year. Therefore, the expected
frequency of mentally ill violent criminals on television for testing Hypothesis One is
1.5% 3 2.43 (factor) 5 3.65% rate of violent crime.
HYPOTHESES
This study was based on four hypotheses:
Hypothesis One: Mentally ill characters on television are more likely to be violent
criminals than are the mentally ill in the U.S. population.
Hypothesis Two: In the world of television, mentally ill characters are more likely to
be violent criminals than the general population of characters.
Hypothesis Three: In the world of television, mentally ill characters will have a qual-
ity of personal life which is negative in value compared to an assumed population
mean of neutral.
Hypothesis Four: In the world of television, mentally ill characters will have an im-
pact/effect on society which is negative in value compared to an assumed popu-
lation mean of neutral.
To establish that television portrays the mentally ill as more violent than they are in
reality only addresses part of the issue. Hypothesis Two compares the crime rate of the
mentally ill in the world of television to the crime rate of the general population of tele-
vision characters within the same sample. This test only includes speaking characters so
that violent crime offender rates for mentally ill characters and all characters can be es-
tablished.
METHODOLOGY
Sample
The sample universe includes all network, prime-time (8–11 PM) programming broad-
cast between September 1 and November 30, 1994. From this universe, a stratified ran-
dom sampling method was applied to select the equivalent of two weeks of prime-time
programming from four major broadcast network affiliates: ABC, CBS, FOX, and NBC
in the Syracuse, New York market. The first-level sampling unit was the month to be
videotaped. September was randomly chosen. September captures a time of transition
when the summer season is ending and the new fall season is beginning. It is a time of
specials, reruns, and made-for-television-movies, as well as new fall shows. September,
therefore, gives a broad representation of television fare around the calendar, but it is less
representative of the new fall season than October or November. To reduce the sample
to the equivalent of two weeks of programming, uninterrupted blocks of programming
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from 8–11 PM for each of the networks were drawn so each network was represented by
two programming blocks for each night of the calendar week. Therefore, CBS has two
Sunday evenings represented in the sample, two Mondays, and so on. The sample for
analysis contained 168 hours of television programming—184 programs. The four ma-
jor broadcast networks constitute approximately a 71% share of all prime-time viewers
during this time frame (Nielson Media Research, 1994).
Procedure
Four coders were recruited to code the sample of programming. To promote uniform
judgment among the coders, all coders were given training in the classification of men-
tal disorders according to the American Psychiatric Association (1994). The attribution
of clinical labels, colloquial labels, and character behavior portrayed or described with-
in a television program were all considered in the assessment of mental illness. Coders
were trained in the identification of violent crime according to the U.S. Department of
Justice (1994) for murder, rape, robbery, and non-simple assault, and the New York State
penal code for other violent offenses including involuntary manslaughter, abuse, kid-
napping, unlawful imprisonment, reckless endangerment, extortion, and intimidation.
The sample of programming was randomly distributed across the four coders. Ten per-
cent of the sampling block was given to multiple coders for reliability checks. Intercoder
reliability was .76 for mental illness classification; .81 for violent criminal classification;
and .84 for victim classification using Krippendorff’s alpha (1980).
Global Assessment
The same four coders made two global assessments for each character portrayed as men-
tally ill, a violent crime victim, or a violent criminal. Coders were directed to rate the
overall portrayal of the character’s quality of personal life based on socioeconomic status,
happiness, strength of interpersonal relationships, balance of family and career, work
and play. Coders also judged the overall portrayal of the character’s impact/effect on soci-
ety based on pro-social and anti-social behavior, altruism and fraud, employment status,
and nature of employment. Coders used a five-point scale to make these judgments: 1 5
very negative; 2 5 somewhat negative; 3 5 neutral (or not enough information); 4 5
somewhat positive; 5 5 very positive. Coders were instructed that the neutral-point on
the global assessment scale (3.0 on a five-point scale) represents the assumed population
mean of all characters. Intercoder reliability for global assessments was .82 using Krip-
pendorff’s alpha (1980).
FINDINGS
Coders identified 96 of 4362 speaking characters to be portrayed as mentally ill (2.2%).
In total, 127 characters were identified to be portrayed as mentally ill (speaking and non-
speaking). Of these 127 characters, 43 (33.9%) were portrayed as perpetrators of a mur-
der, rape, robbery, and/or non-simple assault. When only speaking mentally ill charac-
ters are considered, the offense rate was 29 of 96 (30.2%).
Adding involuntary manslaughter, abuse, kidnapping, unlawful imprisonment, reck-
less endangerment, extortion, and intimidation within the definition of violent crime,
the number of mentally ill characters portrayed committing one or more violent offenses
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Diagnosis Frequency %
is 56 of 127 (44.1%). When only speaking mentally ill characters are considered, the of-
fense rate was 37 of 96 (38.5%).
Psychosis was the most frequently portrayed definable disorder on television. Table
1 provides the distribution of mental disorders portrayed on television.
Of the 184 programs in the sample, 58 programs (32%) contained at least one men-
tally ill character. Genre does affect the frequency and tone of portrayals of mental ill-
ness. In crime dramas, reality-based shows, news magazines and movies, the mentally ill
violent offender rate is over 50% in each category. In other dramas, the violent offend-
er rate is only 11.8% for the mentally ill, and in situation comedies none of the charac-
ters identified as mentally ill were portrayed as violent criminals (Table 2).
Hypothesis One is supported by the data. A one-way chi-square “goodness of fit” test
found a significant difference between the violent crime offender rate among the men-
tally ill in the United States (,1.5% – 3.65% per year) and the mentally ill on television
(33.9% in a two-week sample) (Table 3).
Hypothesis Two is supported by the data. The offender rate for the general popula-
tion of speaking characters on television for murder, rape, robbery, and assault is 3.2%.
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Television
observed Expected
frequency frequencya
Note. Violent crime offender rate for U.S. general population is ,1.5% annually. Mentally ill
characters identified in study: n 5 127. df 5 1. Chi-square 5 300.6. Probability , .0001.
a
Expected frequencies are based on U.S. Department of Justice rates of violent crime (USDJ,
1994) multiplied by a factor extrapolated from Cocozza et al. (1978) to make support of the
hypothesis more difficult.
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Observed Expected
frequency of frequency of
mentally ill mentally ill
on TV on TV a
Note. Violent crime offenders, general population of speaking television characters 5 3.2%.
Speaking mentally ill characters identified in study: n 5 96. df 5 1. Chi-square 5 74.5. Proba-
bility 5 ,.0001.
aExpected frequencies are based on observed offenders rates for all television characters
(3.2%) multiplied by a factor extrapolated from Cocozza et al. (1978) to make support of the
hypothesis more difficult.
The observed offender rate on television for the speaking mentally ill characters was
30.2%, nearly ten times higher than the 3.2% offender rate of the general population
of television characters (Table 4).
Available data also permit the calculation of a television offender rate for all violent
offenses and the testing of Hypothesis Two based on murder, rape, robbery, nonsimple
assault, involuntary manslaughter, abuse, kidnapping, unlawful imprisonment, reckless
endangerment, extortion, and intimidation. The offender rate increases on television for
both the general population of speaking characters and the speaking mentally ill char-
acters. The dramatic spread between them remains, however, with the overall television
offender rate increasing to 3.8% and the offender rate for the mentally ill increasing to
38.5%, remaining approximately ten times higher than the general population of tele-
vision characters (Table 5).
The present study found 24.4% of the mentally ill on television were female and
70.1% were male (5.5% were characters whose gender could not be determined). Part
of the explanation for the under-representation of females as mentally ill on television
might be attributed to the fact that mental illness is highly correlated with violent crime
on television, and it is men who are portrayed on television as responsible for the great-
est share of violent crime. Men account for 87.5% of violent crimes in the U.S. and
women account for 12.5% (USDJ, 1994). This is very close to the ratio portrayed on tele-
vision with men responsible for 82% of violent crime, women responsible for 12.6%, and
5.4% of violent crime portrayed was attributed to criminals whose gender could not be
determined.
The number of characters portrayed as mentally ill, as a violent criminal, or as a vic-
tim of violent crime was 524. These characters were divided into seven exhaustive and
exclusive categories for a rank-order comparison (Table 6).
Mentally ill characters, whatever their status, are at the bottom of the list ranking
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Observed Expected
frequency of frequency of
mentally ill mentally ill
on TV on TV a
Note. Violent crime offenders, General Population of speaking television characters 5 3.8% (All
violent ofenses). Speaking mentally ill characters identified in study: n 5 96. df 5 1. Chi-square
5 114.5. Probability 5 ,.0001.
aExpected frequencies are based on observed offender rates for all television characters (3.8%)
multiplied by a factor extrapolated from Cocozza et al. (1978) to make support of the hy-
pothesis more difficult.
Category Rank M n SD
Category Rank M n SD
TABLE 7. T- Tests to Compare Mentally Ill Television Characters with a Population Mean of
All Television Characters—Random Sample of Prime-Time Television (September 1994)
Note. Rated on a five-point scale. 1 5 “Very Negative” . . . 5 5 “Very Positive.” Population mean is assumed to be neutral, or
3.0. The population variance is unknown. The T-test for an assumed population mean (variance unknown) is in Kanji (1993).
Frequency
Total of crime Victims per
Diagnosis frequency victims disorder
Frequency Violent
Total of violent criminals
Diagnosis frequency criminals per disorder
CONCLUSIONS
Television portrays the mentally ill as significantly more violent than other television
characters and significantly more violent than the mentally ill in the real world. In addi-
tion, prime-time television portrays the mentally ill as having a quality of personal life
which is negative in value and an impact/effect on society which is negative. In fact, the
mentally ill are portrayed on television as having a quality of personal life which is more
negative than violent criminals.
Each program and each network were weighted equally in the present study. This
was done to present the demographics of network prime-time television as a self-con-
tained society. Social effects of television, however, come principally from viewers watch-
ing programs, and the variation in viewership between networks and individual programs
must be considered in the social effects argument. Future research should not only seek
to replicate the trend of the present findings, but match content analysis data with view-
er survey data to allow correlation of viewer exposure to content categories and por-
trayals with viewer attitudes toward mental illness.
For future research, a segment of programming capturing some or all of October is
recommended as a purposive sampling frame to represent the fall season. During Sep-
tember the season is yet in transition, and November is confounded by sensational pro-
gramming during ratings “sweeps.”
Given the above findings, the author recommends a three-tiered policy approach
which seeks: (1) long-term, (2) intermediate-term, and (3) immediate movement toward
achieving more accurate media portrayals of mental illness. For the long-term, a national
conference on the subject of mental illness and the media, is needed to provide an in-
formation exchange between mental health professionals, scholars, and mass media
practitioners to heighten awareness of the issues and to formulate practical remedies. In-
termediate-term results may be facilitated by educators. Academic units in psychology,
journalism, and mass communication can sensitize future practitioners in mental health
care, news reporting, and fiction writing to the realities of mental illness, and the me-
dia’s inaccurate, and widely disseminated, version. This will allow psychologists to better
communicate with the media, and allow tomorrow’s media practitioners to better un-
derstand the larger implications of their portrayals.
The immediate step toward accurate portrayals, however, depends on the action of
current media practitioners. Relentlessly portraying the mentally ill as violent criminals,
and vice versa, not only has negative social implications, but it reflects poorly on the
artists perpetuating these portrays. Real creativity is expressed by transcending stereo-
types to capture an audience. The author challenges current media practitioners to
demonstrate their creativity, and fairness.
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