Shareholding pattern:
Promoters unpledged 2.71% of the shares in the last quarter. Total pledge currently stands at
9.89% of promoter holdings
Promoters have increased holdings from 63.86% to 65.46% in Dec 2020 quarter
Mutual funds have increased holdings from 14.64% to 15.12% in the Dec 2020 quarter
Number of MF schemes remains unchanged at 6 in Dec 2020 quarter
Management Analysis:
Management team comprises of:
Rajiv Suri (MD and CEO); Amitabh Suri (President, Private Brands); Anil Shankar (CTO); BVM Rao
(CHRO); Deepak Yadav (VP, Business Development); Anupam Saxena (President, Beauty);
Karunakaran Mohanasundaram (CFO); Maneesh Mittal (Chief Omni-channel and digital officer);
Shilpee Sharma (Chief Creative Officer); Amin Kassam ( Chief, Retail Operations); Devadas Nair
( Chief Supply chain officer); Neeraj Nagpal (President, Brands); Uma Talreja (CMO)
The Management team has varied experiences across domains and geographies. Under the current
management, the revenue grew by 6% while EBITDA increased by 19.1%. The growth has been the
highest over the last 5 years
Core competencies:
First Citizen Loyalty Program – 7 million program members and 76% contribution to company
sales
Provision of delightful customer experience by personal shoppers leading to 18% contribution to
total sales
Private brands contributing 15% to the business
Strong focus on systems and processes
Strong distribution logistics network and supply chain
Superior product quality with unparalleled customer service
Store location and layout:
Shoppers Stop formats
Shoppers Stop Department store business: 68% sales contribution
Comprising of Shoppers Stop, HomeStop, ShoppersStop.com
Subsidiary companies: 30% sales contribution
Comprising of Hypercity and Crossword
JV companies: 2% sales contribution
Comprising of the Nuance Group
Shoppers Stop stores are usually located in posh neighbourhoods or in up-market malls. All
these stores usually have 3 floors.
Shoppers Stop
First Floor Second Floor Third Floor
Personal Accessories Women’s Wear Men’s Wear
Care
The women’s wear section is usually before mean so as to attract them as impulse buyers.
Furthermore, Shoppers Stop is targeting higher growth by increasing the number of stores and
hence the total gross floor area.
ii
From the attached table, we can see that Shoppers
Stop usually targets metropolitan cities and recently it
has also started expanding into Tier 2 cities.
Technology and Processes:
With Covid 19 impacting operations, Shoppers Stop resorted to technology to keep it going. The
organisation enabled personal shoppers to use endless aisle to serve First Citizens.
Conducted digital training programs for core team members
4000+ manhours of training for store associates on omnichannel, fashion and styling dictionary
Work from home culture and digital adoption
Integration with Amazon to light up store inventory
Output Quality and Tie-ups:
Shoppers Stop is known for its superior product quality
The organisation has entered into a non-exclusive retail agreement with Estee Lauder to open
MAC cosmetic stores in India
Entry into airport retailing via a joint venture with the Nuance Group of Switzerland
Foray into the Entertainment sector by acquiring 45% stake in Timezone Entertainment Pvt.
Limited
