Post Corona – Page 1
POST CORONA
From Crisis to Opportunity
SCOTT GALLOWAY
SCOTT GALLOWAY has served as professor of marketing at New York University's School of Business for 19 years. He is also
a serial entrepreneur, founding nine companies and counting, including Prophet, Section4, Red Envelope, and L2. He is the
author of several books including The Four and The Algebra of Happiness. Scott Galloway currently serves on the board of
directors of The New York Times, Gateway Computers, and Eddie Bauer. His podcasts Prof G and Pivot, his blog No Mercy / No
Malice, and his Prof G YouTube channel reach millions. He is a graduate of the University of California, Los Angeles and the
University of California, Berkeley.
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Post Corona – Page 1
MAIN IDEA
How will the Corona pandemic reshape the
business environment of the next few years?
While some details are still hazy, two points are
already abundantly clear about the pandemic:
The pandemic's most
enduring legacy will be
as an accelerant Pandemic Trend #1 – The strong will get stronger . . . . . . . . . . . . . . . . . . . . . . . Pages 2 - 3
Despite Covid, capital markets have performed strongly in 2020. There will be an
The pandemic will inevitable culling of weaker companies during the pandemic, but post-Covid today's
generate a wealth of new biggest companies will continue to go from strength to strength. The strongest companies
business opportunities will keep getting stronger.
Pandemic Trend #2 – The "Big 4" tech firms will dominate . . . . . . . . . . . . . . . . . . . Pages 3 - 4
Specifically, the Corona pandemic will power five Even in a pandemic, there are four big tech firms which have done exceptionally well –
overarching business trends: Amazon, Apple, Facebook, and Google. These "Big 4", along with Microsoft – which
currently make up 21% of the market value of all publicly traded U.S. companies – will turn
1 the pandemic into an opportunity to get bigger, stronger, and even more dominant in the
The strong will get stronger
future. Don't bet against them.
2 The "Big 4" tech firms will dominate
Pandemic Trend #3 – Industry disruptions will happen . . . . . . . . . . . . . . . . . . . . . . . Page 5
3 Lots of industry disruptions will arise
Pre-pandemic, many industries generated unearned margins – dramatic increases in
price with no accompanying increase in value or innovation. Those industries have now
4 Higher education will be transformed
become ripe for disruption as a result of the pandemic. Look for many more industry
disruptions to happen post-pandemic.
5 Politics will undergo a revival
Pandemic Trend #4 – Higher education will change quickly . . . . . . . . . . . . . . . . . Pages 6 - 7
"I begin with two theses. First, the pandemic’s most
Higher education is ripe for disruption, and it looks like Covid-19 will bring about
enduring impact will be as an accelerant. While it
permanent changes for the better. A major reconfiguration of the $600-billion-a-year
will initiate some changes and alter the direction of
higher education industry is already happening, and most of the radical changes the
some trends, the pandemic’s primary effect has
pandemic forced will become permanent changes for the better.
been to accelerate dynamics already present in
society. Second, in any crisis there is opportunity;
the greater and more disruptive the crisis, the Pandemic trend #5 – Politics will undergo a renewal and refresh . . . . . . . . . . . . . . . Pages 7 - 8
greater the opportunities. Pandemics, wars, Over the past forty years, government institutions have been weakened, and
depressions—these shocks are painful, but the individualism has been prized above all. The pandemic has exposed the folly of that path.
times that follow are often among the most Look for a wholesale renewal of a sense of community, and for government to again be
productive in human history. The generations that seen as a respectable necessity. Look also for a sense of collective sacrifice to again
endure and observe the pain are best prepared for come center stage.
the fight."
– Scott Galloway
