Merchant Agreement and Card Acceptance: Operating Guide
Merchant Agreement and Card Acceptance: Operating Guide
6. Refunds 14
    7. Paper vouchers	                                    14
          Completing a sales/Refund voucher 	             14
          Preparing/Submitting vouchers for submission	   15
    8. Exceptional procedures	                            15
          Can I pass charges to my customer?	             15
          Split sales and transactions	                   15
          Terminal fallback	                              16
2   Operating Guide
        9. Chargebacks	16
              Common causes of chargebacks	                                                        17
              Retrieval requests	                                                                  17
              Chargeback reversal procedure	                                                       17
Operating Guide                                                                                         3
1. Introduction                                                    •	 Manually key a payment card transaction into a point-of-sale
                                                                      terminal when the card details have been provided through
Thank you for choosing First Data. This guide forms a part            an internet shopping cart
of your Merchant Agreement and contains the procedures
                                                                   •	 Process card transactions without the
that need to be followed regarding Card acceptance. Please
                                                                      cardholder’s permission
remember that all businesses that accept payment by credit
and debit cards must follow the procedures set out by the          •	 Process e-commerce transactions without prior agreement
Card Schemes, First Data as your Acquirer and the Payment              and designated e-commerce facility
Card Industry Data Security Standard (PCI DSS). These
                                                                   •	 Leave your terminal unattended for example, where
standards exist to protect you and your customers. It is
                                                                      fraudsters could have easy access
important to follow some basic procedures that are strictly
enforced by the Card Schemes.                                      •	 Store sensitive card data (see Section 2)
4        Operating Guide
2. Before you accept card payments                                    Please note that some Visa Electron Cards do not have
                                                                      a hologram. On Visa cards a look for a flying dove;
Your Merchant Agreement with First Data states the card               Mastercard look for the globe and Maestro look for
types that you are allowed to accept. It is important that you        William Shakespeare’s head.
and your staff understand how to recognise different card
                                                                  •	 Card Security Code – Typically located on the back of the
types to reduce fraud risk.
                                                                     card – on signature panel or the white box next to it”
As the majority of the cards are processed as PIN-verified        •	 Ultraviolet (UV) features – Images under the UV light will
or Contactless, you will not have the sight of the card.             show: On Visa – a flying dove; on Mastercard – letters “M”
If signature verification is required, then you will need to         and “C” and Diners Club International/Diners – a circle
ensure the signature on the back of the card matches the             with a vertical line in the middle. Similarly to the hologram,
signature provided by the cardholder.                                some Visa Electron and Mastercard Cards issued after
                                                                     October 2015 do not carry the UV image.
With the development of electronic payment services, there
are a variety of cards available to cardholders. We strongly      •	 Card scheme logo – This should be clear and match the
advise you and your staff to familiarise yourselves with the         examples shown below:
examples we have provided below to recognize security
features, such as card logo, hologram, card security code
                                                                  	                                                                    	
and so on.
Newly issued cards will have a card type printed on the front     Commercial Cards
of the card as debit, credit, commercial or prepaid.
                                                                  Commercial Cards bring specific benefits to
                                                                  business-to-business sales transactions. They look like any
How to verify the card?                                           other Visa or Mastercard; although, many have the description
•	 Chip – Works together with cardholder’s PIN or signature to    of the card’s function on the front of the card, for example,
   create a more secure payment, look for any visible damage      Business Card, Corporate Card and Purchasing Card.
Operating Guide                                                                                                                    5
Face-to-Face transactions (Card-Present)                         •	 The customer purchases more than one of the same item
Preventing and detecting fraudulent face-to-face                    (That is, items that may be easily re-sold such as jewellery,
transactions:                                                       video equipment, stereo equipment, computer games)
•	 Chip and PIN are the most secure types of transactions.       •	 A fraudster may present more than one card, often to find
   As the cardholder will retain the control of the card when       a card that will be successfully authorised. If this happens,
   processing the transaction, you are not required to make         take particular care and also look out for cards presented,
   visual checks of the card. You must, however, follow the         issued by the same card issuer, where the card numbers
   instructions shown on the terminal                               are sequential or very similar.
•	 Despite the fact that nearly all cards in the U.K. are chip   Returning wanted or recovered cards
   enabled, sometimes you will require the cardholder’s
                                                                 •	 Keep the card safely at your premises until the end of
   signature as a verification method. Please ensure that the
                                                                    business on the day when the card was found
   person presenting the card is the genuine cardholder and
   follow the prompts on your terminal.                          •	 If the cardholder returns to claim the card, obtain the
                                                                    claimant’s signature and compare this signature with that
Checking the Card                                                   on the card
•	 Never key a card number into your terminal if both card and   •	 Only release the card if you are satisfied that the claimant
   cardholder are present. This may result in a chargeback          is the cardholder
   to you.
                                                                 Card-Not-Present (CNP) transactions – Mail Order
•	 Verify if the name on the card matches the signature.         Telephone Order (MOTO)
   Remember to check the condition of the signature
                                                                 CNP transactions are considered high risk as you cannot
   panel; if it looks damaged, it may be because the original
                                                                 check the card or the customer. Fraudulent CNP transactions
   signature has been covered over.
                                                                 are your liability as they are likely to be charged back to you.
•	 If possible, check the spelling on the card and sales         Written agreement from First Data is needed to take this
   voucher                                                       transaction type.
•	 Compare the last 4-digits of the card number to that
                                                                 Preventing and detecting fraudulent MOTO transactions
   printed on the sales receipt. This check will allow you to
   identify a cloned card.                                       •	 Goods relating to a CNP transaction should not be
                                                                    collected by the cardholder. If the cardholder wishes to
•	 Check for the special mark on the card using a UV lamp.
                                                                    collect the goods they must present the card for payment
   If you place the card under the lamp, you should see
                                                                    at the time of collection.
   a hologram.
                                                                 •	 Never dispatch the goods to anybody other than the
Checking the cardholder                                             cardholder and be wary if the delivery/customer is overseas
•	 Check if the title on the card matches the customer           •	 Be aware of “social engineering.” Fraudsters may spend
•	 Does the customer seem nervous or hurried?                       time building up credibility and then place a large order or
                                                                    make a request for goods or services outside of your usual
•	 The customer insists upon taking the goods immediately
                                                                    trade, such as money transfers.
   for example, they are not interested in free delivery
                                                                 •	 To prevent MOTO fraud look for:
•	 The customer takes an unusual amount of time to sign and
   refers to the signature on the back of the card               	   –	 High-value orders that can be easy to resell
•	 The customer repeatedly returns to make additional orders     	   –	 First-time customers placing multiple orders
   in a short period of time                                     	   –	Multiple purchases of the same goods completed on the
•	 If a transaction is declined and the customer then requests          same card
   a lower-value authorisation attempt                           	   –	Customers that are hesitant or make errors providing
                                                                        their personal information
Checking the transaction
•	 The customer makes an order substantially greater than        	   –	If customers are more interested in speedy delivery than
   you would normally expect                                            the good’s price
6        Operating Guide
Preventing and detecting fraudulent e-commerce                   •	 Insist that goods may only be delivered to the cardholder’s
transactions                                                        permanent address. If you agree to send goods to a
                                                                    different address, take extra care and always keep a written
Signs to look out for include:
                                                                    record of the delivery address with your copy of the card
•	 Multiple transactions attempts using the same or similar         transaction details.
   customer details or card numbers
                                                                 •	 Only send goods by registered post or a reputable courier
•	 High-value purchases that are unusual for your business          and insist on a signed and dated delivery note
•	 Mismatching of the Card Security Code (CSC) or Address
                                                                 Instruct your courier
   Verification Service (AVS) check
                                                                 •	 Make sure the goods are delivered to the specified address
•	 Mismatching combination of IP address, card issue country
                                                                    and not given to someone who “just happens to be waiting
   and the billing currency
                                                                    outside.” Instruct your courier to return with the goods if they
•	 An email address that bears no relation to the shopper           are unable to deliver to the agreed person/address.
   name or makes no sense, for example,
                                                                 •	 Do not deliver to an address that is obviously unoccupied
   “jfyfjlfuiy@gdyflg.com”
                                                                 •	 To obtain signed proof of delivery, preferably the
•	 Request to bring forward the delivery date after the order
                                                                    cardholder’s signature is preferred
   has been placed
                                                                 •	 If you have your own delivery service, consider training
•	 Request to alter payments details
                                                                    your driver to check the card. If you wish to do this, please
•	 Multiple deliveries to the same address                          contact the Fraud Department by phoning the Merchant
                                                                    Support Centre on 0345 606 5055† for more details.
•	 Delivery country that is unusual for the purchase
• General inconsistency
Operating Guide                                                                                                                     7
3. Accepting Card-Present transactions                          4. Accepting Card-Not-Present (CNP)
Chip and PIN-enabled cards                                      transactions
•	 Ask the cardholder to insert the card into the chip reader   A CNP transaction is when a card is not presented at the
   and enter the PIN, as prompted                               point-of-sale for example, mail/telephone order, e-commerce
                                                                or recurring transactions all of which must be authorised.
•	 Once the transaction is completed, the cardholder will be
   prompted to remove the card                                  •	 Take extra care to ensure it is the genuine cardholder
•	 Cardholders have three attempts to enter their PIN              placing the order
   correctly before it is locked. If this happens inform the    •	 To defend any disputes keep a record of any permission to
   cardholder and ask for an alternative method of payment.        debit the card for example, a recurring payment agreement
Contactless transactions                                           or a call recording
If the cardholder’s card or device, for example, mobile has     To process a CNP transaction you must obtain the
been enabled for contactless, the process is as follows:        following information:
•	 Ask the cardholder to sign the receipt and check that it     Card Security Code (CSC)
   matches the one on the card being used
                                                                The CSC is a three or four-digit code that appears on a
                                                                Debit/Credit Card that is used as a fraud prevention tool in
                                                                CNP transactions:
8        Operating Guide
•	 Card Numbers and the CSC are valuable data you must           Authorisation responses
   never record or accept copies of
                                                                 If there are available funds and the card has not been reported
•	 CSC is not required for the following:                        lost or stolen, one of the standard responses shown below
	 –	Reservations                                                 will be received. Please remember:
	     –	 Corporate and purchasing cards                          •	 The final decision to accept the payment or not is yours
	     –	 No show transactions                                    •	 You are responsible should a transaction be confirmed
	     –	 Cancellation refunds                                       as invalid or fraudulent, even if, the data matches and an
                                                                    authorisation code is issued
	     –	 Charges after check out
                                                                 •	 AVS/CSC does not protect you from a chargeback. AVS and
	     –	 Mail-order transactions                                    CSC responses do not consider whether there are sufficient
                                                                    funds or even if the card is lost or stolen. You can still get a
     CSC cannot be stored; it can be used for one transaction       positive AVS/CSC match on a declined transaction.
     only. Once the transaction has been authorised, you
     must not keep a record of the CSC.                           Response          Definition           Action to take
                                                                  Data Matches/     Both the AVS         If you have been issued
Address Verification Service (AVS)                                Data Matched      and CSC match        an authorisation code
                                                                                    the card Issuer’s    and are satisfied the
AVS is available on cards issued in the U.K. and allows you to
                                                                                    records              transaction is genuine,
check the cardholder’s statement address with the card Issuer
                                                                                                         then unless there
to help reduce fraud. You need to ask the cardholder for the
                                                                                                         are other suspicious
following information:
                                                                                                         circumstances you
•	 Only the numbers in the postcode of the cardholder’s                                                  are likely to want to
   statement address                                                                                     go ahead with this
•	 Up to the first five numbers of the cardholder’s                                                      transaction. As with
   statement address                                                                                     all CNP transactions,
                                                                                                         payment is not
•	 Your terminal will prompt you to enter the numbers in the
                                                                                                         guaranteed and you
   three stages below:
                                                                                                         bear the risk if the
                                                                                                         transaction is disputed.
    Cardholder’s                Card       Postcode Address
    address                     security   numeric numeric*       Data              The CSC and one      Indicates this could
                                code                              Non – Match/      or both of the       be either a fraudulent
                                                                  Data Not          address details      transaction or the
    55 South Street             000 or     171        55
                                                                  Matched           do not match         details have been
    Any Town, Any County        1234
                                                                                    the card issuer’s    entered incorrectly. We
    SS17 1BL
                                                                                    records              recommend you don’t
    Flat 3, 21 North Street     000 or     57         321
                                                                  CSC Match         Either house         proceed unless further
    Any Town, Any County        1234
                                                                  Only              number or            checks are made to
    LM5 7LT
                                                                                    postcode do not      verify the cardholder
    The Cottage East Lane       000 or     123        Bypass*
                                                                                    match the card       and the delivery
    Any Town, Any County        1234
                                                                                    Issuer record        address provided.
    SS12 3BL
                                                                  AVS Match         Both address and
    Apt 62, 2190 West Road, 000 or         451        62219
                                                                  Only              postcode match
    Any Town, Any County    1234
                                                                                    but not the CSC
    LM45 1LT
Operating Guide                                                                                                                     9
 Response           Definition         Action to take              Website requirements
 Not Checked        The CSC and AVS You will have to make a        The details that follow should not be considered as a
                    have not been   decision based on the          comprehensive list of the information which you may be
                    checked         information you have.          required to provide on your website under applicable legal
                                    We recommend further           requirements and should not be seen as a form of legal
                                    checks are made                advice. You should obtain your own legal advice on the content
                                    before going ahead             of and activities carried out on your website.
                                    with the transaction.
                                                                   You should ensure that your website, its contents and any
For more information on AVS and CSC, please contact our            activities related to it, such as marketing are in accordance
Merchant Support Centre on 0345 606 5055.†                         with all local legal requirements and regulations.
Rules for CNP transactions                                         You need to ensure that your website provides some basic
When the Cardholder places the order, you must obtain an           information about your business, so that the online shopper
pre-authorisation and when the goods or services are ready to      can easily identify you. It also needs to display contact details
be delivered the transaction should be processed.                  (For example, landline telephone number and correspondence,
The preauthorisation is valid as follows:                          or email address), so any customers who wish to contact
                                                                   you to resolve a dispute can do so. You should also clearly
•	 Visa – The transaction amount must be within 15%                state the physical location of your business and a statement
     of the pre-authorisation amount and the goods must be         detailing under which legal jurisdiction your business operates)
     shipped within 31 days, otherwise a second                    before the transaction is completed. Any trade association
     preauthorisation is required                                  membership, professional bodies that you are registered with,
                                                                   as well as VAT registration number (if applicable) should also
•	 Mastercard and Diners – The transaction amount must
                                                                   be provided.
     equal the preauthorisation amount and the goods must be
     shipped within 30 days, otherwise a second preauthorisation   The order page on your website, whether provided by a
     is required                                                   third-party or created by you, must be PCI (Payment Card
                                                                   Industry) compliant and collect at least the following details:
E-commerce transactions
                                                                   •	 Cardholders’ full name
You must make an application to take e-commerce
transactions with First Data, even if you have an existing         •	 Cardholders’ email address
Merchant Agreement.                                                •	 Cardholders’ billing address and postcode
10         Operating Guide
The payment page on your website, whether provided by a             with their card issuer will be required to use a personal PIN
third-party or created by you, must be PCI DSS compliant and        or password at the time of the transaction to confirm they
collect at least the following:                                     are the genuine cardholder. Verified by Visa and Mastercard
                                                                    SecureCode operate on your website and interact with
•	 Transaction amount                                               both the customer and their card issuer. The whole process
•	 Card type box, for example, the card types detailed in your      takes a few seconds and the online shopper is unlikely to be
   Merchant Agreement                                               inconvenienced by it.
•	 Customers’ card number                                           These services must be present on your website in order to
                                                                    accept e-commerce transactions by Visa, Mastercard, Maestro
•	 Card expiry date
                                                                    Cards and Diners. It will allow you to reduce likelihood of
•	 CSC                                                              chargebacks, as the tool helps to ensure that the online
                                                                    shopper is a genuine cardholder.
Payments and refunds
                                                                    For further information on these services, contact the
•	 Cardholders should be provided with clear information on
                                                                    Merchant Support Centre on 0345 606 5055†.
   all payment options and clear instructions on how to pay
	   –	 Merchant name                                                •	 You should capture both billing address details and delivery
                                                                       address details
	   –	 Website address
                                                                    •	 In the event of a non-delivery it is the merchant’s
Best practice is to provide your customers with an                     responsibility to prove receipt of the goods by the cardholder
acknowledgement of their purchase prompting them to either
                                                                    •	 Apart from deposits, full payment for goods and services
print or save this document for their own records.
                                                                       must not be debited from a cardholder’s account until
Verified by Visa and Mastercard SecureCode                             the goods have been dispatched or the service provided.
                                                                       Should you wish to be able to take deposits on goods and
These are industry wide initiatives introduced to
                                                                       services, you must get agreement from First Data for this
combat Internet fraud, commonly known as Cardholder
                                                                       before any deposits are taken.
Authentication. Cardholders who register for this service
Operating Guide                                                                                                                     11
Recurring and instalment transactions
Recurring Transaction – Payment for goods or services that are received over time, for example, insurance or subscription. Written
agreement from First Data is needed to take these transaction types.
Instalment Transaction – A regular payment against a single purchase, for example, car or loan. Written agreement from First Data
is needed to take these transaction types.
12       Operating Guide
 Recurring transaction                                              Instalment transaction
 Visa Account Updater (VAU) and Mastercard Account Billing          VAU and ABU are not available for instalment transactions
 Updater (ABU) must be implemented to pre-validate card
 details prior to the submission of a recurring transaction (please
 see VAU and ABU section for further information)
If you do not process a recurring or instalment transaction at the time of entering into the agreement with the cardholder you must:
Operating Guide                                                                                                                      13
5. Purchase with cashback                                          7. Paper vouchers
Purchase with cashback allows your customers to request            If you are unable to use your card terminal for sale and refund
cashback when purchasing goods using their debit card.             transactions follow the procedures below. The paper vouchers
Written agreement from First Data is needed to take this           contain the following copies:
transaction type the following rules apply:
                                                                   •	 Merchant/Top Copy – You must retain this for 18 months
•	 Can only be to customers who make a purchase with                  from the date of the card or last recurring card transaction
   their card                                                         (To defend a disputed transaction)
•	 Must be through an electronic terminal, not a manual            •	 Processing/Middle Copy – You must post this to First Data
   imprint machine
                                                                   •	 Cardholder/Bottom Copy – This is the record of the card
•	 Must not exceed the maximum cashback amount                        transaction to be given to the cardholder
   confirmed in your written notification from First Data
                                                                   Please note the voucher for a sale is printed with black text
•	 Enter the purchase and cashback amounts separately as           and the voucher for a refund has red text and is clearly marked
   prompted by your terminal                                       refund voucher.
6. Refunds                                                         3. C
                                                                       heck the details are clear on all three copies to avoid the
                                                                      risk of a chargeback
You are only permitted to make a card refund when the original
sale was on the same card. The refunded amount will be             4. If you make a mistake you must complete a new Sale/
credited to the cardholder's card and debited from your account.       Refund Voucher and destroy the old one
When processing refund transactions:                               5. For a sale ask the cardholder to sign the sale voucher and
                                                                       check that the signature matches the one on the back of the
•	 You must check that the card presented for the refund is
                                                                       card presented. Failure to do so may result in a chargeback.
   the same one used for the original sale
14       Operating Guide
The Sales Voucher must always be completed in Pounds            8. Exceptional procedures
Sterling (£) unless you have made arrangements with
First Data to accept different currencies. An example of        Can I pass charges to my customer?
correctly completed sales voucher is shown below:               Surcharging is permitted in accordance with local law. If
                                                                you indicate a price to a cardholder which is not applicable
                                                                to all methods of payment then before you accept the card
                                                                transaction you must display a statement explaining any
                                                                methods of payment to which the indicated price does not
                                                                apply, including the difference in price either as an amount or
                                                                a percentage.
Operating Guide                                                                                                                  15
However if one cardholder requests you to split a transaction amount between several cards, for example, where the cardholder
may not have sufficient funds on one card you should proceed as follows:
• Only conduct the transaction if you are not suspicious of the transaction or the person presenting the card
• Ensure all cards presented are issued with the same cardholder name
•	 First Data recommend you only split a transaction over more than one card when it is a Card-Present Transaction and each
   transaction is verified by either Chip and PIN or signature (as requested by the terminal)
Warning – If a sale transaction is declined you should not then split the sale over multiple smaller transactions as this could
indicate fraudulent activity and result in a chargeback.
Terminal fallback
If it is impossible for the terminal to read the chip on the card or the terminal has a malfunction you should contact your terminal
supplier help desk immediately to report the fault. A representative will try to resolve the problem remotely or failing this will arrange
for a new terminal to be sent to your premises on the next working day, provided the fault is reported prior to 16:00. This does not
include premises situated in the Highlands and Islands where replacement may take two (2) to four (4) working days. In the interim
follow the guidelines below:
 Card type                                    Revert to chip and      Revert to magnetic Revert to pan key          Comments
                                              signature               strip
 Maestro and Visa Electron and Electronic              N/A                    N/A                     No            Seek alternative
 Use only Cards                                                                                                     payment method
 Unable to read magnetic strip
 All Other Card types Chip Cards PIN not               N/A                    Yes                     No
 enabled. Unable to read chip
 All Other Card types Magnetic strip Cards             N/A                    N/A                    Yes
 only. Unable to read Magnetic strip
You are liable for swiped or key entered chip Card Transactions that are proven to be fraudulent.
16         Operating Guide
It is a Card Scheme requirement that if you are predominantly       If the information provided is sufficient to warrant a reversal
trading as a mail or telephone order business, a contact            of the chargeback and within the applicable timescale we
telephone number rather than location must be included              will attempt to defend the chargeback. However reversal is
in the transaction description (For example, The Mail Order         contingent upon acceptance by the card issuer under the
Shop 01234 567890); for e-commerce transactions the                 applicable Card Schemes guidelines. If the chargeback is
transaction description should include reference to your            successfully reversed the card issuer has the right to present
website address and a contact telephone number or email             the chargeback a second time and your Merchant Account
address. This provides the cardholder with the ability to verify    will be debited again if you have not complied fully with the
the transaction with you rather than disputing it with their card   terms of your Merchant Conditions and this Operating Guide.
issuer (see Section 4).                                             We will do our best to help you to defend a chargeback.
                                                                    However, due to the short timeframes and the supporting
You can change the description that appears on the cardholder
                                                                    documentation necessary to successfully (and permanently)
statements by contacting our Merchant Support Centre on
                                                                    reverse a chargeback in your favour we strongly recommend
0345 606 5055.†
                                                                    the following:
Common causes of chargebacks                                        •	 Ensure card transactions are completed in accordance
The most common causes for chargebacks are:                            with the terms of your Merchant Conditions and this
                                                                       Operating Guide
•	 A fraudulent mail, telephone or e-commerce transaction
                                                                    •	 If you do receive a chargeback send us the requested
•	 You do not respond in time to a request for a copy of the
                                                                       documentation within the required timescale
   transaction (retrieval request)
                                                                    •	 Whenever possible contact the cardholder directly to
•	 The card was not valid at the time of the transaction (this
                                                                       resolve the inquiry/dispute but still comply with the request
   could be before the valid date or after the expiry date)
                                                                       for information in case this does not fully resolve the matter
•	 Authorisation was not obtained
•	 The signature on the transaction receipt does not match          Help Reduce the Risk of Chargebacks
   what is on the card                                              To help protect your business against fraud, First Data
•	 If the goods or services provided were not as described,         recommend that you use a Chip and PIN-enabled Terminal.
   defective or not received                                        Chip and PIN terminals help establish that a card is genuine
                                                                    and the person using the card is the owner. The chip makes it
Retrieval requests                                                  difficult for a fraudster to counterfeit or copy the card, while
In many cases before a chargeback is initiated the card issuer      the PIN makes it harder for a criminal to use a lost or stolen
requests a copy of the sales voucher through a “retrieval           card. Because the cardholder authorises a transaction by
request”. Once a retrieval request is received we will respond      keying in a four-digit PIN known only by them, the risk from
by sending a copy of the card transaction if available.             forgery is greatly reduced.
Where you hold electronic sales receipts or terminal sales          •	 Ensure all card transactions are processed correctly
receipts for electronically processed card transactions it             according to the card type
is your responsibility to respond to all retrieval requests         •	 Only accept cards you have an agreement to process
received within 14 calendar days of our initial request. You are    •	 Unless you are aware of the possible risks, do not accept
responsible for retaining and providing copies of sales receipts       mail, telephone or e-commerce transactions. If you see an
and any refund receipts for a minimum of 18 months from the            increase in these types of transactions, please contact us to
original card transaction date. If First Data does not receive         ensure you have the correct Merchant Agreement in place.
a clear legible copy of the sales receipt on time you may be
                                                                    •	 Retain copies of all transaction records. You may be asked
subject to the chargeback simply by failing to meet the Card
                                                                       to provide evidence of a transaction in order to resolve a
Scheme timescale.
                                                                       dispute. Failure to do so may result in a chargeback. You
Chargeback reversal procedure                                          must keep all receipts for a minimum of 18 months, in the
                                                                       case of a recurring transaction this increases to 24 months.
When a chargeback is received we will debit the disputed
amount from your account and contact you with details of the        To avoid disputes, which could lead to chargebacks, display a
card transaction together with the information/documentation        limited returns policy on your receipts and at the point-of-sale.
we require from you and the deadline we require it by.
Operating Guide                                                                                                                    17
10. Other services                                                  Procedure for completing vehicle rental transaction
                                                                    Preauthorisation
Vehicle rental services
                                                                    You can preauthorise the transaction before the car rental
If you are a vehicle rental company or a third-party that accepts
                                                                    period begins. It allows you to estimate the final transaction
guaranteed rental reservations, using preauthorisation, when
                                                                    amount, gain authorisation and reserve the funds before the
taking card payments will add additional security, to the
                                                                    hired vehicle is returned. The estimation should be based on
transactions as the card will be checked before the customer
                                                                    the intended rental period, rental rate and applicable tax and
takes the vehicle, Please remember that the preauthorisation
                                                                    mileage rate. Please remember that the estimation cannot
from the card issuer is not a guarantee of payment, it is only
                                                                    include potential vehicle damage.
a check that the card has not been reported lost or stolen and
that there are sufficient funds at the time of the transaction.     Your Terminal User Guide should provide instruction on how
Written agreement from First Data is needed to take this            to perform the preauthorisation. Ensure that your customer
transaction type.                                                   understands that the preauthorised amount will be deducted
                                                                    from the available funds on the card. You should process
Please read carefully, the guidelines below to understand
                                                                    the payment AFTER the vehicle is returned. The payment
regulations and risks associated with taking Vehicle Rental
                                                                    should not include any additional charges such as vehicle
Service Card payments.
                                                                    damage, these charges should be processed separately. The
Information to obtain from the cardholder:                          authorisation code received for an approved preauthorisation
                                                                    should be used to complete the transaction. If the final bill is
•	 Name of the person making the reservation
                                                                    more than the preauthorised amount, you must obtain another
•	 Telephone number                                                 authorisation code for the difference with the exception
•	 Name of person(s) requiring the vehicle                          of Visa, where the bill can be within 15 percent of the
•	 Expected collection date and time                                authorised amount.
18       Operating Guide
will need to perform, Card-Not-Present Transaction and on the         A cardholder has the right to raise a chargeback, if the
receipt “No show” and send a copy of a “no show receipt” to           agreement is not reached and the additional charges
the billing address provided at the time of booking.                  are debited.
Refund policy                                                      •	 You need to wait twenty (20) business days before
                                                                      processing the delayed/additional charges
If you operate a no refund policy, this must be made clear
to the cardholder when discussing the reservation. If you do       Car rental damage – Mastercard Cardholders
agree to refunds, you must credit to the same card as used
                                                                   To apply additional charges to a Mastercard, you must obtain
to make the reservation. When a charge is made to a card in
                                                                   a separate cardholder signed authority by processing a
error, the reversal must be applied to the card within thirty
                                                                   Card-Present Transaction. If the charge is disputed at a
(30) calendar days. Do not refund by cash or other payment
                                                                   later date, this will be required as proof that the cardholder
methods, as this could result in chargebacks.
                                                                   authorised the additional charge.
Delayed charges
                                                                   Processing transactions differently may result in a chargeback
For you to process a delayed charge, for example, damage           and therefore losses to your company. As in any other cases,
to the vehicle, fuel, insurance fee, parking tickets, excessive    we will try to defend a chargeback. We may ask you to
mileage and so on, the cardholder must have given their            provide us with:
consent by signing the rental agreement and agreeing to
your Terms and Conditions. Any delayed charges must be             •	 A copy of the rental agreement, stating vehicle rental period
processed within 90 days of the original transaction date and      •	 A copy of the document signed by the cardholder agreeing
you must obtain further authorisation. These charges must be          to accept responsibility for the delayed charges
submitted as a separate transaction with “signature on file”
                                                                   •	 A copy of the original notification you have sent to the
clearly visible. The cardholder must be notified in writing of
                                                                      cardholder informing him/her about the charges
any delayed charges.
                                                                   •	 A proof of cost estimation
Providing evidence to the cardholder
                                                                   •	 A proof of law validation such a parking fine ticket,
Before you process any additional charges, you need to                speeding fine ticket and so on
inform your customer and provide evidence to support the
claim. You need to provide:                                        •	 Any supportive documentation such as police reports,
                                                                      insurance policy of the rental vehicle and so on
•	 Details of the violation                                           demonstrating cardholder liability
•	 Time and place of violation
                                                                   Not receiving requested documentation in time, may prevent
•	 The law violated and if applicable, a copy of the               us from defending the dispute and may result in a debit to
   accident report                                                 your account.
•	 Copy of parking tickets
•	 The license number of the rental vehicle
                                                                   Hotels, lodging and accommodation
•	 The amount of the charge                                        Advanced reservation
•	 A copy of rental agreement                                      To be able to take advanced reservation, you will need to
                                                                   have an agreement with First Data to process MOTO and
•	 Evidence the cardholder read the Terms and Conditions,
                                                                   e-commerce transactions. Wherever possible, the cardholder
   agreeing to responsibility to pay any additional charges
                                                                   requiring accommodation or lodging should be asked to
•	 Proof that the car was damaged/shortage of fuel and so on
                                                                   make the reservation. However, for practical reasons, you
   on return
                                                                   may need to accept reservations from third parties. For
Car rental damage – Visa Cardholders                               example, secretaries acting on behalf of their managers.
                                                                   Advanced reservation allows your customers to book a room
•	 You need to provide written confirmation to the cardholder
                                                                   in advance. As you will obtain the card detail, you will be able
   within ten (10) business days from the return of the vehicle,
                                                                   to charge the cardholder should they not turn up or do not
   advising of the damage and the cost
                                                                   provide you with sufficient cancellation notice.
•	 Within ten (10) business days from receiving written
                                                                   Advanced reservation cannot be completed using Maestro or
   confirmation, the cardholder has the right to provide an
                                                                   Visa Electron Cards.
   alternative estimate for the cost of repairing the damage
Operating Guide                                                                                                                  19
Disputed transactions.                                            •	 Cardholder name
•	 Expected arrival date and time                                 •	 Amount of advanced deposit that will be billed on the
•	 Number of days of expected to stay                                card (which must not exceed the cost of 14 nights of
                                                                     accommodation)
•	 Card number
•	 Card expiry date
20         Operating Guide
•	 Explain that the deposit will be deducted from the final bill   Express check-out
•	 Explain that the accommodation will be held for the period      You may want to offer your customer the option to leave the
   covered by the advance deposit                                  key and check-out without waiting for the bill. If you decide
                                                                   to offer your guest an express/priority checkout service (the
No show or invalid cancellation
                                                                   card is no longer present), be aware that we may not be able
If the reservation is not done in accordance with your             to defend you from a chargeback, if a cardholder later denies
cancellation policy (late cancellation) or the customer does       any transactions.
not show up, you may charge one night’s stay. To do so, you
will need to perform a Card-Not-Present Transaction and send       If the cardholder requests priority check-out, at check-in
a copy of the final bill to the billing address provided at the    you must:
time of booking.
                                                                   •	 Record the card number, expiry date and cardholder name
Guest arrival/check-in                                             •	 Inform the cardholder of your policy regarding any charges
Upon arrival of your guest, request to see the card that              discovered after check-out
the booking was made with and ask them to complete a
                                                                   •	 Give the cardholder a priority check-out agreement to
registration form. If you wish to charge additional services/
                                                                      complete. When the cardholder returns the agreement,
items to the guest’s room such as newspapers and bar
                                                                      ensure that:
charges, your registration form must clearly show this.
                                                                   	   –	 It is signed
Pre-authorisation
                                                                   	   –	 It includes the mailing address
Pre-authorisation allows you to estimate the final bill and
                                                                   	   –	The card number on the check-out agreement matches
reserve funds on the card for that amount whilst your guest is
                                                                          the card number on the preauthorisation
staying with you. We recommend that you obtain full payment
upon check-in for the expected number of night’s stay. The         Upon check-out, you must complete the transaction for the
cardholder’s total charges can be estimated based on:              total charges incurred during the cardholders stay. If the
                                                                   final bill is more than the preauthorised amount, you must
•	 Expected length of stay                                         obtain another Authorisation code for the difference with the
•	 Room rate (including tax)                                       exception of Visa where the bill can be within 15 percent of
                                                                   the authorised amount.
•	 Estimated miscellaneous charges
Please advise the cardholder how much you have                     Extended stays
preauthorised, as this will reduce the amount of funds             Those requiring longer stays should be asked to pay the
they have available on their account. The preauthorisation         current total due. You can ask for their card, or you can use
helps protect you from fraudulent card use and confirms            the card details provided during check-in. However, please be
if the cardholders account is valid and has sufficient             aware that there is a risk that this amount could be disputed
funds available. Authorisation from the card issuer is not a       at a later date, if no signature or PIN is obtained.
guarantee of payment.
                                                                       Pre-authorisations are not supported for Maestro
Departures/Check-out
                                                                       Cards. We recommend that you obtain full payment for
When the cardholder wishes to check out calculate the final            the expected number of nights stay. If the cardholder
bill amount and compare this with the preauthorisation. If the         decides to checkout early, simply provide a refund.
final bill is more than the pre-authorised amount you must
obtain another authorisation code for the difference with the      If the bill is more than 15 percent above the preauthorized
exception of Visa where the bill can be within 15 percent of       amount or Mastercard is being used, you must obtain another
the authorised amount.                                             authorisation code for the remainder of the stay.
Operating Guide                                                                                                                 21
Disputes and Chargebacks                                             Additional charges
If a transaction is later disputed, it is important for you          Please remember that any additional charges following check
to show that the card was present and authorised                     out must be processed within 90 days from the date of
(where required).                                                    departure. You will need to write on the transaction receipt
                                                                     “Signature on File” and send a copy to the cardholder’s
The most common reasons for a disputed transaction are:
                                                                     address given to you during reservation.
•	 Reservations made using a card obtained by a fraudster
   who never arrives at the hotel                                    Additional checks
•	 In this instance, it is likely that the fraudster is only using   In some circumstances (depending on country-specific
   your reservation system to check that the card they are           scheme processing regulations), you will be required to ask
   using is valid with funds available. It is therefore likely       the cardholder for secondary proof of identification.
   that the cardholder will only become aware of this when           •	 Ask the cardholder to provide a second form of identification.
   they receive their statement with your “No Show” charge              This should be a passport or a full driving licence
   included.
                                                                     •	 Check that the photograph of the document resembles
•	 Not replying to requests for information                             person who presented it to you and that there are no
•	 Under Card Scheme regulations, the card issuer is entitled           visible changes to the picture that may indicate the
   to request details of any transaction. This may include              document is not genuine
   copies of the final transaction, showing that the card was        •	 Check that the second identification document is not out of
   present and authorised by the cardholder. Please ensure              date and that it shows the cardholder’s signature
   that you reply to Card issuer requests within 14 days.
                                                                     •	 On the front of the receipt, you record the description of
   Failure to do so may result in a chargeback.
                                                                        the identification that is driving licence, passport and so on
Requests for Information and Notification of Chargebacks                Include the serial number displayed on the identification.
•	 If we advise that a cardholder is disputing a charge, always         Additionally, if a photo is present also annotate the receipt
   ensure you supply the correct information to help us                 with “photo card presented” which proves the cardholder’s
   defend the dispute                                                   identity was verified by photograph.
•	 If the dispute is over an express/priority check-out where        •	 The first four-digits of the card number (if present) are
   no signature was obtained, please send:                              printed immediately below the card number. These first
                                                                        four-digits must be recorded on the front of the transaction
•	 A copy of the transaction receipt captured at check-in,
                                                                        receipt to validate they have been checked
   proving the card was present and preauthorisation was
   carried out                                                       Remember:
•	 A copy of your registration showing the cardholder’s              •	 Never process Maestro Cards
   signature and acceptance of the charge for the agreed             •	 You must always obtain an authorisation
   length of stay and so on
                                                                     •	 Never progress taking a transaction, if the cardholder is
If the dispute is over charges levied since the cardholder              unable to provide an acceptable second form of ID as
checked-out, for example mini-bar charges or breakfast on               these transactions may be charged back to you and debited
their last day, please send a copy of the transaction receipt           from your account
with “Signature on file” written in the cardholder signature
                                                                     •	 Any fees to be charged must be included within the total
box. Please also send a copy of your registration showing
                                                                        transaction value and disclosed to the cardholder prior to
the cardholder’s signature and their acceptance of additional
                                                                        completing the transaction
charges that may be made to their account.
                                                                     •	 It is your responsibility to undertake the additional
                                                                        identity checks
22        Operating Guide
Dynamic Currency Conversion (DCC)                                   •	 There is a permanent establishment through which
                                                                       transactions are completed. In the absence of a permanent
DCC provides you with the ability to offer overseas Visa
                                                                       establishment, a merchant that provides only digital
and Mastercard Cardholders the option to pay for goods or
                                                                       goods must use the country where the principals of the
services in the currency their card is issued. The price of goods
                                                                       company work
and services will be shown to the cardholder in GB Pounds (£)
and in their own currency along with the exchange rate used.        •	 Merchant holds a valid business license for the
Exchange rates held in your terminal are updated automatically.        merchant location
Operating Guide                                                                                                                    23
11. Payment Card Industry Data                                  15.	Track and monitor all access to network resources and
                                                                    cardholder data
Security Standard (PCI DSS)                                     16.	Regularly test security systems and processes
This standard is managed by the Payment Card Industry           17.	Maintain an information security policy
Security Standards Council set up by the Payment Card
                                                                18.	Maintain a policy that addresses information security for
brands (That is, Mastercard, Visa, American Express,
                                                                    all personnel
Discover and JCB). PCI DSS outlines the minimum security
requirements to help businesses handle payment information      Implications of not complying with the PCI DSS
securely. The card brands require that any business accepting
                                                                Not being compliant with the PCI DSS can leave your
cards for payment of goods or services must be compliant
                                                                business at risk of a data breach and related costs. Most
with the PCI DSS.
                                                                people don’t realise that these can be quite substantial and
                                                                can include Card Scheme fines and card replacement costs.
Becoming PCI compliant
To report your PCI DSS compliance for your business,            Other factors include loss of customer confidence and
you need to identify and complete the appropriate               damage to the reputation of your business, not to mention
Self-Assessment Questionnaire. Securing your                    your business being open to lawsuits and audits. You may
business requires the following steps:                          also be subject to non-compliance fees.
•	 Analyse your business practice and processes
                                                                Third-Party obligations
•	 Research the appropriate security solutions for
                                                                You are responsible for making sure that all third-party
   your business
                                                                service providers that come into contact with your customers
•	 Implement and maintain security solutions                    cardholder data are compliant with the PCI DSS at all
                                                                times. This may include any web hosting provider, software
Central to this, is that you protect your customers’ payment
                                                                application provider, PSP, processing bureau, vendor and so
card data. You must make sure that you have security controls
                                                                on used by your business. If these third parties could impact
in place at all times to maintain your compliance. Your
                                                                the ways that you process card payments then they must be
customers trust you to keep their information safe; you need
                                                                compliant with the PCI DSS. Remember, their compliance
to repay that trust with at the very least compliance.
                                                                status directly impacts your compliance status.
PCI DSS requirements as set out by the Card Schemes:
10.	Implement strong access control measures                    •	 The long card number and expiry date
11.	Restrict access to cardholder data by business              •	 Passwords, pass phrases and any other unique card data
    need-to-know                                                   supplied as part of the card payment
12.	Assign a unique ID to each person with computer access      •	 The name, address, description of the purchase, amount
13.	Restrict physical access to cardholder data                    and any other detail that may identify the customer and
14.	Regularly monitor and test networks                            their purchases
24       Operating Guide
You may not, under any circumstances store certain types of data, this includes:
•	 The CVV2, also called the Card Security Code (CSC) which is printed on the back of the card, located in or next to
   the signature panel
•	 The CVV number contained in the magnetic strip
•	 The CVV number contained in the chip
•	 The contents of the magnetic strip – also called track-two data
•	 The customers PIN contained in the magnetic strip (PIN Verification Value PVV)
  Make sure that you answer the questions accurately as this determines the method of validation you must undertake.
  Whether you need to self-evaluate using our online portal or if you need to submit a Report on Compliance (ROC) which
  requires a Qualified Security Assessor, First Data Compliance Program will direct you through both methods. Once you
  have finished your reporting, remember as PCI DSS compliance is an ongoing process in order to maintain compliance,
  maintenance task reminders may be sent to you throughout the year. You must make sure that you validate your
  compliance on an annual basis; we will send you reminders in advance of your renewal date.
12. Keeping your Point-of-Sale (POS)                                 fitted with data capture devices or insert a pinhole camera to
                                                                     photograph card and PIN detail. They may even try to replace
device safe                                                          the whole device with one that is already equipped with data
Chip and PIN has significantly reduced fraud; however, POS           capture equipment.
devices will continue to be targeted by criminals wanting to
commit fraud. You must take care to ensure that no one, other          Please note, a legitimate engineer will never visit
than an authorised engineer, has the opportunity to tamper             your premises without contacting you first. This may
with your POS device.                                                  be through the terminal vendor or an employee from
                                                                       First Data. Never disclose your merchant number or
Criminals use stolen Card and PIN details to produce fake              your terminal details to anyone else.
magnetic swipe cards for use abroad, where Chip and PIN is
not used or to use in cash machines. A criminal may pose as
an engineer to gain entry to your POS device, they may try to
replace certain components of your device with bogus parts
Operating Guide                                                                                                                   25
Recommendations:                                                     •	 A non-qualifying transaction rate may be applied when:
•	 Do not allow anyone other than a legitimate engineer or a         •	 Your customer pays with a Visa Business Debit Card
   direct employee of First Data to remove your terminal from        •	 A transaction is taken as CNP
   your premises
•	 In the event you suffer a communication failure in your           Processing method – Transactions taken in
   premises, the terminal will store up to five transactions until   a face-to-face environment and/or mail and
   it is next able to go online. Although this poses minimal risk,   telephone order
   a criminal may try to steal your POS device to extract any        Qualifying transactions are face-to-face Chip and PIN and mail/
   data stored. A PINstand secured to your countertop is a good      telephone transactions that capture the card’s CSC number,
   deterrent against theft, although these must allow access in      which are submitted for processing within two business days
   accordance with the Disability Discrimination ACT 1995            of the transaction.
•	 A criminal may try to force or bribe a staff member to allow
                                                                     A non-qualifying transaction rate may be applied for mail/
   them access to the POS device in order to add a data
                                                                     telephone transactions when:
   capture device
                                                                     •	 Your customer pays with an EU or International Mastercard
•	 Your staff should be trained regularly on POS security and
                                                                        or Maestro Card
   must report any incident they feel is a threat to the device
•	 You should carry out some simple checks on a daily basis to       •	 Your customer pays with an International Visa Card
   ensure that your POS device has not been tampered with            •	 Your customer pays with a Debit Mastercard Card
•	 Check that your device is not damaged                             •	 Your customer pays with a U.K. issued Reward, World Elite
•	 Check that no additional stickers are on the device that             or World Card
   were not attached at the time of installation                     •	 A transaction does not capture the card’s CSC number
•	 Ensure your POS device has not been modified and there
   are no additional components that were not there previously
                                                                     Processing method – transactions taken in an
                                                                     e-commerce environment
If you detect anything suspicious with your POS device,
do not use it and report it immediately to our Merchant              Qualifying transactions are 3D secure enabled e-commerce
Support Centre on 0345 606 5055.†                                    transactions submitted for processing within two business
                                                                     days of the transaction.
Positioning your POS Device                                          •	 A non-qualifying transaction rate may be applied to:
You must consider cardholder privacy when positioning your
                                                                     •	 Mail/telephone transactions
POS device:
                                                                     •	 ‘Face-to-face’ transactions
•	 The POS should be placed in a position where the cardholder
   cannot be overlooked whilst entering their PIN details            •	 Recurring Transactions
•	 The POS must not be positioned directly in view of                •	 Visa consumer charge cards
   CCTV cameras                                                      •	 Mastercard World Signia and World Cards
•	 If a PIN-shield is provided with your POS, it should be used      Interchange rates for Visa and Mastercard
                                                                     Interchange rates are available on the Card Scheme Website
13. Qualifying/Non-Qualifying                                        as shown below:
26       Operating Guide
and Markets Act 2000 set a standard procedure, which we               Business Track®/ClientLine®
follow to handle all complaints and you can contact our Client        For queries regarding, please call the Help desk on
Service Team as follows:                                              01268 567128 (Open 8 a.m. – 9 p.m. Monday–Saturday)
Complaints team
                                                                      Dynamic currency conversion
First Data Complaints, Janus House, Endeavour Drive,
                                                                      For queries regarding DCC, please call the Merchant
Basildon, Essex SS14 3WF or Telephone: 0345 606 5055†
                                                                      Support Centre on 0345 606 5055† (Open 8 a.m. – 9 p.m.
Monday–Saturday, 8 a.m. – 9 p.m. or contact us at
                                                                      Monday-Saturday)
UKSolutionsHelp@firstdata.com.
We take all complaints seriously and whilst many can be dealt         American Express
with straight away, some take more time to investigate. The FCA       For queries regarding American Express, please call
gives us 35 days to resolve all complaints. If you are not happy      the American Express Help desk on 01273 675533
with the outcome, please contact us explaining what you think         (Open 8 a.m. – 6 p.m. Monday–Friday and 9 a.m. – 5 p.m.
we can do to put it right. If you remain dissatisfied after we have   on Saturday)
tried to put things right, you can ask The Financial Ombudsman
to look at your case for free and they can be contacted at:
                                                                      Stationery
                                                                      Stocks of stationery, for example, Sales, Refund and Merchant
•	 Address: The Financial Ombudsman Service Exchange Tower,           Summary Vouchers and deposit envelopes can be ordered by
   London E14 9SR                                                     calling the Merchant Support Centre on 0345 606 5055.†
•	 Telephone: 0800 023 4567/0300 123 9123
                                                                      Point-of-Sale and Display material
•	 Email: complaint.info@financial-ombudsman.org.uk
                                                                      Point-of-Sale material is available by telephoning the Merchant
•	 Website: financial-ombudsman.org.uk
                                                                      Support Centre on 0345 606 5055†
Operating Guide                                                                                                                       27
   This Operating Guide forms part of your Merchant Agreement, so please read it carefully and keep it in a safe
   place for future reference. All capitalised terms used in this Operating Guide and not otherwise defined in this
   Operating Guide shall have the meanings set out in the Merchant Conditions.
   FirstData.com
   © 2020 Fiserv, Inc. or its affiliates. Fiserv is a registered trademark. Other products referenced in this
   material may be trademarks or registered trademarks of their respective companies. 584554 2020-2
Operating Guide 28