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Crossword

Crossword is the largest bookseller in India, established in 1992 as a subsidiary of Shopper's Stop Ltd. It is known for its achievements and was featured as a Marketing Superstar in 1994. Crossword has established itself as a lifestyle bookstore with bright interiors, space, and amenities like cafes and toilets to provide a pleasant customer experience. It strives to provide value to its 93,000 loyal customers through programs that offer points, discounts, and monthly newsletters. Crossword has expanded to forty-three stores across major Indian cities.

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Deepak Singh
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101 views1 page

Crossword

Crossword is the largest bookseller in India, established in 1992 as a subsidiary of Shopper's Stop Ltd. It is known for its achievements and was featured as a Marketing Superstar in 1994. Crossword has established itself as a lifestyle bookstore with bright interiors, space, and amenities like cafes and toilets to provide a pleasant customer experience. It strives to provide value to its 93,000 loyal customers through programs that offer points, discounts, and monthly newsletters. Crossword has expanded to forty-three stores across major Indian cities.

Uploaded by

Deepak Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Crossword, the largest bookseller in India, came into existence on 15th October 1992. Crossword Bookstores Ltd.

is a
subsidiary of Shopper's Stop Ltd. It is widely known in various countries for its achievements. It featured in Advertising
Age International, USA, as one of the Marketing Superstars for 1994. It has established itself as a lifestyle bookstore,
with bright interiors and enough space for movement, suitable for all kinds of people. The simple and intelligent
modifications in the store such as electronic POS, proper classification, a dedicated helpdesk, inventory control systems
and smart displays have won the hearts of the people visiting the store.

The enterprise strives to give value to the customers and make the visit a pleasant experience by providing a customer
centric environment including a proper café, reading tables and toilets within the store.

The name 'Crossword' came up from the actual crossword puzzles, which provide both fun and a learning experience. The
name symbolizes that the seeker would get knowledge, information and pleasure of reading. The gamut of products
offered by the store include books, music, stationary, magazines, toys and CD- ROMs. The products and services like Dial-
a-book, Email-a-book have helped customers buy directly from their homes. Other facilities like gift vouchers, friendly
'Return, Exchange & Refunds' policy make shopping a pleasant experience for the customers.

Crossword has 93,000 loyal customers retained through programs with points, discounts, promotional offers and monthly
e-newsletters which provide them more 'eWords' to update them about news, new books, events and bestseller lists.

It is a center for social and cultural gatherings, debates, discussions, and readings on various subjects to enlighten and
entertain people. Subjects ranging from war and peace, travel, business and management are generally the topics of
discussion.

Accolades received:

 Businessworld has ranked it 6th among the most admired retailers for the year 2006.
 Awarded Reid & Taylor Best Retailer of the year - Leisure & Specialty at the India Retail Summit 2005.
 Crossword was honoured by the Federation of Indian Publishers for excellence in Publishing for the year 2004.

Crossword spreads through forty-three stores across cities like Mumbai, Kolkata, Chennai, Pune, Ghaziabad, Bangalore,
Ahmedabad, Vadodara, Gurgaon and Hyderabad.

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