REPORT ON
Godrej & Boyce Mfg. Co. Ltd.
Material Handling Equipment
Mumbai, India
By:-
Suraj Kute : 081040118
Ambarish Bhoga: 081040105
Yazad Doctor: 091040949
The Godrej Group
• Founded in 1897, Godrej is India’s largest family-owned firm
• Main facility spread over 3500 acres (14 sq.km) of land in
Mumbai
• Sales revenues exceed USD 1 billion
• Over 10 manufacturing facilities in India, besides factories in
Oman, Malaysia, Singapore and Vietnam
The Godrej Way of Life
MISSION
Enriching the quality of life, everyday everywhere
VALUES
Integrity, Trust, To Serve, Respect Environment
VISION
Godrej in every home and workplace
Mission, vision & Motto
Godrej Mission is to operate in existing and new businesses which
capitalize on the Godrej brand and corporate image of reliability and
integrity.
Godrej objective is to delight it’s customer both in India and abroad.
Godrej shall strive for excellence by nurturing, developing and
empowering it’s employees and suppliers.
Godrej encourage’s an open atmosphere, conducive to learning and
team work
Business Portfolio
From Locks to Aerospace…
• Personal products, Food products
• Industrial Chemicals, Fertilizers, Agricultural products
• Appliances, Home Furniture, Home Storage, Locks
• Typewriters, Office Furniture, Security Equipment
• Press Tooling, Industrial Storage, Process Equipment,
• Aerospace, Electrical and Electronic Services, IT…
…and Material Handling Equipment
Social Consciousness
Godrej also pays great attention to the welfare of the environment,
employees and society
Housing complex with over 3,500 apartments
Well recognized school for employees’ children
Medical facility and laboratory in the factory complex
Welfare center for employees and their families
Active membership in Confederation of Indian Industry
Active participation in the World Wildlife Federation
Preservation of vast mangroves on company lands
Godrej Businesses
Consumer Appliances
Office Furniture
Home & Office Storage
Typewriters and Locks
Security Equipment
Tooling
Process Equipment
Forklifts
Godrej Forklift Trucks
In 1963 Godrej joined hands with Clark of USA to manufacture the first
Forklift Truck. This was the front-runner of the Forklift manufacturing
industry in India…
Quality Certification
Godrej Material Handling business
proudly owns both QS certificates
ISO : 9001-2000
ISO : 14001
Awarded by RW-TUV of Germany
Product Range
Forklift Trucks
Diesel Forklifts, 1.5 to 16 tonne
LPG / Petrol Forklifts, 1.5 to 3 tonne
Electric Forklifts, 1 to 3 tonne
Special Forklifts
Flame- and Explosion-protected Forklifts
Attachments and Accessories for Forklifts
Warehousing Equipment
Hand Pallet Trucks
Powered Pallet Trucks
Manual and Powered Stackers
Services
Wide network of after sales service centers
Large stock of spare parts
Overhauling of Forklifts
‘Zero-hour’ rebuilding of Forklifts
Used equipment
Preventive maintenance contracts
Forklift Manufacturing Facilities
PERFOMANCE HIGHLIGHTS NET SALES
1200
1000
800
600
400
200
0
FY FY FY FY FY
03-04 04-05 05-06 06-07 07-08
FY 2007-08 consolidated Sales Revenue Improve
by 16% from 951.5 cr to 1102.6 cr.
NET PROFIT
160
140
120
100
80
60
40
20
0
FY 03-04 FY 04-05 FY 05-06 FY 06-07 FY 07-08
FY 2007-08 consolidated Net Profit Increaes
by 11% from 144 crore to 159.2 crore
SWOT ANALYSIS
STRENGTHS :-
1. The Company has got wide range of branches within the country.
2. The Company has wide range of product line.
3. Godrej is having better Sales after services.
4. The Company has there respectable and believable brand name.
5. Company is having large number of customer with higher
satisfaction.
6. The management is trained and efficient & the network of service
centers is good in all states.
WEAKNESS:
1. The Company does not go for advertising, which is one of the
biggest disadvantage of Godrej.
2. Its emphasis more on the advertising of office automation &
prima division.
3. The company is focusing many security products at a same time.
4. The effective selling schemes are not available like payment on
installments.
OPPURTUNITIES:
1. Godrej has more opportunities to grow as it has earned good
name in security sector.
2. Technical up gradation time to time is also one of the
opportunities.
3. Godrej can focus on big project like construction. Where there is a
great demand of security equipments
Threat:
1. The growing competition in the security sector is threat for all
manufacturing companies so it is also threat for Godrej to stand in
the market with the higher position.
RECOMMENDATIONS
The Company should advertise its Security equipment.
Today Price based competition is skyrocketing so if it is possible
that Company should cut down its security equipments price.
Company should promote its security equipment through
canopy.
Company should do mall activities once in a week because it is
necessary to promote the high involvement security product.
Summary
The small beginning made in 1963
with Clark of USA has grown…
…to become India’s largest Forklift
manufacturer with a 57% market share...
…with Exports contributing 20% of our
present Forklift production…
…making Godrej India’s most
successful Forklift manufacturer
