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Barry Calebaut

Barry Callebaut has implemented initiatives to achieve their goal of making sustainable chocolate the norm by 2025. They have conducted farm mapping and farmer interviews to gather information to advise farmers on best practices. Currently 51% of their raw materials and 54% of non-cocoa ingredients are from sustainable sources, up from previous years. Their initiatives are on track to meet their 2025 goal as they have already achieved half sustainable sourcing in just four years, and their emphasis on sustainability will likely influence other companies to follow suit.

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181 views1 page

Barry Calebaut

Barry Callebaut has implemented initiatives to achieve their goal of making sustainable chocolate the norm by 2025. They have conducted farm mapping and farmer interviews to gather information to advise farmers on best practices. Currently 51% of their raw materials and 54% of non-cocoa ingredients are from sustainable sources, up from previous years. Their initiatives are on track to meet their 2025 goal as they have already achieved half sustainable sourcing in just four years, and their emphasis on sustainability will likely influence other companies to follow suit.

Uploaded by

paige
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Barry Callebaut – Sustainable Chocolate

1. What initiatives have they implemented to achieve their target?

Barry Callebaut have made it their goal to make sustainable chocolate the norm by 2025. They
have implemented farm mapping and farmer consensus interviews, which allow them to gather
key information about the land that the cacao is being produced on, and then allows them to
give advice to the farmers based on the information that was gathered. The advice given is
based around what cacao seedlings to plant, and the best fertilizer used. They are also
ensuring that the other components of the chocolate (such as dairy) are also being produced
sustainably, as if they do not then they cannot claim to have 100% sustainable chocolate.

2. How much progress have they made?

Currently, 51% of the raw materials that are in their chocolate come from sustainable sources,
which is a 16% increase from the previous year. They have increased their sustainably sourced
cocoa to 47% and they are looking to steadily increase the amount of the cocoa that is
sustainably sourced every year. 54% of their non cocoa ingredients are sustainably sourced,
which is a 23% increase in comparison to the 2017/18 year.

3. How would you assess the effectiveness of their initiatives in actually making change towards
their goal

Barry Callebaut’s initiative to make all their chocolate 100% sustainably sourced by 2025 is on
the right track, as half of their ingredients are currently sustainable and they’ve managed to do
that in four years (between 2016 and 2020), so they are on their way to reaching their goal. By
placing the emphasis that they have on sustainability, it is likely to lead to other companies
joining and trying to become sustainable, as Whitakers and Cadbury have. Chocolates that are
don’t have any mix-ins (like plain dark chocolate or milk chocolate) have it much easier than
those with mix-ins to become sustainable as they just have base ingredients as opposed to
pieces of biscuit or candy.

4. Based on this what recommendations would you make to Barry Callebaut

The company could broaden their goal by not only placing the goal on having 100%
sustainably sourced chocolate, but also try to spread more awareness about how chocolate is
produced, this could affect them both negatively and positively as when consumers find out
how chocolate is produced they could choose to stop consuming the product to reduce the
harm it does to the environment, but on the flip side they could choose to increase their
consumption so that the profit that the company makes can be put back into funding to
increase sustainability and increase awareness.

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