Table of content
Chapters Particulars Page No.
Chapter 1 INTRODUCTION
1.1 History 1
1.2 Introduction 2-4
1.3 global scenario 4-7
1.4 Indian scenario 7-10
1.4.1 advantages of coir industry in India 11-12
1.4.2 challenges of coir industry in India 12
1.5 state scenario 12-15
1.6 exports & volume 16
1.7 trade & commerce 17-20
1.8 importance and contribution of the coir industry 20
1.8.1 economy-employment 20-21
1.8.2 income 21-22
1.8.3 growth 22-23
1.8.4 market demand – supply 23-24
1.8.5 market scope 24-25
1.8.6 contribution to other industries/manufactures 25-26
1.8.7 opportunities 26
Chapter 2 OBJECTIVES
2.1 Objectives 27
Chapter 3 METHODOLOGY
3.1 methodology 28
3.2 Quantitative data 29
3.2.1 Product portfolio 30-31
3.2.2 sales 31
3.2.3 financial position 32-34
3.3 Qualitative data 35
3.3.1 Porters five force analysis 35
3.3.2 4ps analysis 35-38
3.3.3 SWOT analysis 39
Chapter 4 Findings and Discussion
4.1 Impact on production 41
4.2 Market growth 41-42
4.3 Employment 42
4.4 Income 43-45
4.5 Market Demand - Supply 45-47
4.6 Sales 48
4.7 Customer analysis Wholesale & Retail market 49-50
4.8 Management efficiency 50-52
4.9 Intermediate goods/ Raw materials 53-54
4.10 Market Opportunities 54-57
4.11 Digital marketing 58
4.12 Risk analysis and risk management strategies 59
Chapter 5 Recommendations & conclusion
5.1 Recommendation 60
5.2 Conclusion 61
Bibliography 62
List of tables
List of figures