Any marketing that uses electronic devices to convey promotional messaging and

measure its impact. In practice, digital marketing typically refers to marketing campaigns
that appear on a computer, phone, tablet, or other device. It can take many forms,
including online video, display ads, and social media posts. Digital marketing is often
compared to “traditional marketing” such as magazine ads, billboards, and direct mail.
Oddly, television is usually lumped in with traditional marketing.

Did you know that more than 3 quarters of Americans go online on a daily basis? Not
only that, but 43% go on more than once a day and 26% are online “almost constantly.”

These figures are even higher among mobile internet users. 89% of Americans go
online at least daily, and 31% are online almost constantly. As a marketer, it’s important
to take advantage of the digital world with an online advertising presence, by building a
brand, providing a great customer experience that also brings more potential customers
and more, with a digital strategy

Digital marketing, also called online marketing, is the promotion of brands to connect with
potential customers using the internet and other forms of digital communication. This includes
not only email, social media, and web-based advertising, but also text and multimedia
messages as a marketing channel.

Digital marketing and inbound marketing are easily confused, and for good reason.
Digital marketing uses many of the same tools as inbound marketing—email and online
content, to name a few. Both exist to capture the attention of prospects through the
buyer’s journey and turn them into customers. But the 2 approaches take different views
of the relationship between the tool and the goal.

Digital marketing considers how each individual tool can convert prospects. A brand's

digital marketing strategy may use multiple platforms or focus all of its efforts on 1
platform.

Inbound marketing is a holistic concept. It considers the goal first, then looks at the
available tools to determine which will effectively reach target customers, and then at
which stage of the sales funnel that should happen.

The most important thing to remember about digital marketing and inbound marketing is
that as a marketing professional, you don’t have to choose between the 2. In fact, they
work best together. Inbound marketing provides structure and purpose for effective
digital marketing to digital marketing efforts, making sure that each digital marketing
channel works toward a goal.

Digital Marketing is the process of reaching your target audiences in a more

effective and precise way through various digital channels, to attract, engage
and convert them to customers.
Digital marketers use digital channels such as search engines (Google, Bing,
Yahoo, etc.), social media (Facebook, Instagram, Pinterest, etc.), email
marketing, online advertising (Google Ads, Facebook Ads, etc.), affiliate
marketing, influencer marketing to build awareness, influence consideration
and finally drive profitable actions. 

Digital marketing is not a new technique, it has been available since the
beginning of the internet era. People used to call it as either online marketing
or internet marketing. Digital marketing process has been evolving over all
these years and it has become an integral part of doing business. With more
and more people using internet-connected devices, it has become easier to
reach people online, engage them and convert them to customers.

The Advanced Digital Marketing Course will give you everything you need to succeed in the
corporate world of marketing and advertising. On completion of this course, you will be able
to develop and execute a solid digital marketing strategy.

This Digital Marketing Course offers you a wide spectrum of relevant modules that are
accredited and hyper-relevant within the context of online marketing.

Who is this course suited for?

 Working professionals wanting to upskill themselves in digital marketing

 Individuals wanting to enter the corporate job sector of marketing and advertising
 Existing Marketing and Advertising professionals looking for an edge in the working
environment
 WordPress – Learn how to do various customisations on your website and a step by
step guide to hosting your website and getting it live.
 Search Engine Optimisation – Advanced knowledge on SEO techniques and how
to analyse your web analytics.
 Paid (PPC) – Best practice on how to design search and display paid advertising on
Google’s advertising platform.
 Social Media Marketing – How to design relevant social media campaigns to
capture your target market on a variety of social media channels.
 Email Marketing – How to design and segment an e-mail campaign which will
capture leads.
 Mobile Marketing – How to use your target market user behaviour to create mobile
marketing advertising and marketing campaigns.
 Digital Marketing Strategy – how to build a holistic campaign bringing in all
elements of digital marketing to work with your business objectives and strategy.
 Digital Copy Writing – How to design advertising and marketing copy to suit your
target markets and capture attention.
  Content Marketing – How to design different pieces of content marketing copy that
suit your specific target audience.
 Marketing Strategy – How to use each digital channel strategically within a
business context.
 Project management – How to manage and run large teams of projects to generate
good results.
 Marketing Management – Marketing management communication concepts that
are fundamental to any marketing campaign.
 Brand Management Principles – Learn the principles of successfully managing a
brand.
 Public Relations – Fundamentals of Digital Public Relationship Principles.

*Please see the modular breakdown for a comprehensive look at the modules on this
advanced digital marketing course.

Accreditations and Endorsements

 MICT (SETA)
 CPD services body of the United Kingdom
 60 CPD points with SABPP
 Digital School of Marketing is a member of the IAB.
 The Search Engine Optimisation (SEO) and Web Analytics Certification Course will
teach you what it takes for your website to reach the number one spot on search
engine results pages.
 If you have a passion for marketing, statistics and technical knowledge of websites
then this course is definitely for you!
 The SEO and Web Analytics Course can be completed on average over a 3-month
period. It ensures that you are ready to face the on-page, off-page and technical
aspects of SEO and Web Analytics.
 Digital School of Marketing is MICT SETA accredited and is an internationally
endorsed member of the CPD services body of the United Kingdom. Therefore your
course is internationally transferable and endorsed.
 The course offers 60 CPD points with SABPP.
 After completing this SEO course you will be well on your way to be able to enter the
job market or increase your position as a comprehensive SEO and Web Analytics
specialist.
 What you will learn about the Social Media Marketing Course
Learning outcomes and benefits:
 How to market on different social media channels – How to build out effective
campaigns for different social media channels including; Facebook, LinkedIn,
Instagram, Snapchat and Pinterest.
 Content Marketing for social channels – How to tailor your content effectively for
different channels and target markets for maximum leads and social engagement.
 Brand Building on Social Media – How to weave in your brand’s message
effectively and consistently for professional exposure.
 Social Media Advertising – how to create lead generating advertising and engaging
adverts using different social media adverting platforms.
 Social Media Analytics – How to read and optimise your social media channels
using your analytical data unique to each platform.
 Managing a social media community – How to identify your social media personas
and design strategies to engage and manage online social reputation.
 Digital School of Marketing is a member of the IAB  (The Interactive Advertising
Bureau)
 The Social Media Marketing Certificate will develop your skills as a social media
specialist, and enable you to grow your brand strategically on any social channel,
increase customer engagement and correctly target those who matter most through
effective social media management.
 The Social Media Marketing Online Course is conducted online over a 12-week
period and is considered to be the benchmark in social media marketing in SA.
 WordPress – learn how to get your website online and how to customise your
website
 Search Engine Optimisation – how to optimise your website to rank higher using
on- page and off- page SEO techniques.
 Paid (PPC) – how to design search and display advertising on Google’s ad platform
and how to optimise them for best results using web analytics.
 Social Media Marketing Management – how to advertise, write, manage and
optimise social media marketing campaigns on different social media channels.
 Email Marketing – how to design an effective email, segment your audience base
and optimise your email marketing for performance.
 Mobile Marketing – How to use your target market user behaviour to create mobile
marketing advertising and marketing campaigns.
 Digital Marketing Strategy – how to build a holistic campaign bringing in all
elements of digital marketing to work with your business objectives and strategy.
 Digital Copy Writing – how to write for your target audience on different mediums
and channels for the web using best practice techniques.
 Content Marketing – how to design compelling, unique and shareable content for
different kinds of target markets.
 Marketing Management – the fundamental concepts of marketing management and
selling and how they tie in with digital marketing channels and technology-based
thinking.
 How to market on various social media channels – The best way to build out
effective campaigns for a number of different social media channels such as
Facebook, LinkedIn, Instagram, Snapchat and Pinterest.
 Content Marketing for social channels – How you can tailor your content effectively
for the various channels and target markets in order to generate maximum leads in
addition to social engagement.
 Building Brands on Social Media – How to build your brand’s message effectively as
well as constantly for professional exposure.
 Social Media Advertising – how to build lead-generating advertising in addition to
engaging adverts by making use of different social media adverting platforms.
 Social Media Analytics – How to read as well as optimise your social media channels
by making use of your analytical data that is unique to each platform.
 Controlling a social media community – How to recognise your social media
personas and design strategies in order to engage as well as handling online social
reputation.




 https://nidmindia.com/