CPD Action Plan (no more than 4 pages)
1. A self-evaluation in the form of your Personal SWOT, which evaluates the
alignment of your current knowledge skills, qualities and experience
(determined by your skills audit/STAR Framework and career assessment
tools) with your chosen career aspirations and objectives. knowledge, skills,
qualities and experience as they align to your chosen career aspirations and
objectives.
Personal SWOT;
Personal SWOT analysis for Digital Marketing Executive (example of career choice):
INTERNAL FACTORS
STRENGTHS (+) WEAKNESSES (-)
- Communication skills; - Lack of confidence in areas I am
- Experience in digital marketing; inexperienced in;
- Experience in sales, leads & follow ups; - Nervous when making presentations,
- Studying a master’s in digital marketing; usually tend to avoid them;
- 2:1 in International Business Management; - Overthinker;
- Multi-lingual (English/Spanish); - Lack of creativity.
- Culturally diverse (lived in 2 countries);
- Focused and driven;
- Positive attitude;
- Multi-tasker;
- Experience in team working;
- Works well under pressure;
- Can use technology well.
EXTERNAL FACTORS
OPPORTUNITIES (+) THREATS (-)
- Opportunities in marketing positions have - Having less confidence and being nervous
been available to be and therefore could can threaten my chance of being employed
have mor eof a chance in being a future by someone;
employee to them; - The job market due to COVID-19 has
- Continuous growth with LinkedIn become very small.
connections can be useful when searching
for jobs;
Skills audit/STAR framework;
Transferable SITUATION TASK ACTION RESULT
skill for your Brief description of Explain the Describe specific What happened
chosen sector context task/objective you actions you took as a result of
had to complete to complete the your efforts
including task (figures?)
challenges
1:
2:
3:
Career aspirations and objectives.
2. A CPD action plan which details the CPD activity that you plan to undertake
before the 9th July 2021.
SMART objectives;
- Elaborate on each activity identified from personal SWOT;
- Include development objective, start & end date, development
outcome & planned CPD actions (need to be a few categories from
template).
CPD Hours:
Qualification studies (up to 35 hours)
- Google Ads
- Google Analytics:
- SEMRUSH
- HubSpot Academy
- Hootsuite
- IBM Big Data Badge:
- Twitter Flight School
Short training courses & workshops (up to 35 hours)
- Letter of attendance
In-company development (up to 14 hours)
- ServisBOT & Portman Stone
- Need letters from employers
Imparting knowledge (up to 14 hours)
- Personal reflective statement
Conferences & exhibitions (up to 14 hours)
- Accredited by Chartered Institute of Marketing or Institute of Direct
Marketing or job-related organisations
- Need booking confirmation and reflective statement, summary of
key points
Technology training (up to 10 hours)
- Towards an award or extracurricular development
- Need letter from Tutor
Private study (up to 14 hours)
- Reading marketing & sales related publications
- Learning new job-related skills
- Noting source, date and documenting the relevance of the
information obtained.
Demonstrate critical self-reflection and justify linkages supported by
evidence from self-assessment skills audit & demonstrate awareness
of the relevance of your self-analysis to progression alignment with
dream job.
Name of Activity Category Start Date End Date Outcome Hours
Google
1 Become a
Fundamentals of 40
(qualification 01/05/21 01/06/21 Master of Digital
digital marketing (only up to 35)
studies) Marketing
exam
Internship with
4 Develop
ServisBOT
(in-company On-going On-going knowledge on 14
within Marketing
development) digital marketing
Department
Attend 5 Further
University (imparting On-going On-going knowledge on 14
Seminars knowledge) modules taking
Develop
Digital Marketing 11
understanding in ?
Europe 2021 (development 28/04/21 29/04/21
key digital https://digitalmarketingcon.eu/
Conference events)
marketing areas
3. Narrative (written commentary of your Action Plan).
Include decision to embark on your MSc studies as part of your overall
plan to achieve your career objectives.
Verbal Reasoning Test 1
https://www.assessmentday.co.uk/verbal/Free/VerbalReasoning1/index.php
Numerical Reasoning Test 1
https://www.assessmentday.co.uk/numerical/Free/NumericalTest1/index.html
Inductive Reasoning Test 1
https://www.assessmentday.co.uk/inductive/Free/InductiveTest1/index.php
Situational Judgement Test
https://www.assessmentday.co.uk/situational-judgement-test/index.php
Charl Sevel to Everyone (4:09 pm)
Verbal Reasoning Test 1
https://www.assessmentday.co.uk/verbal/Free/VerbalReasoning1/index.php
Numerical Reasoning Test 1
https://www.assessmentday.co.uk/numerical/Free/NumericalTest1/index.html
Inductive Reasoning Test 1
https://www.assessmentday.co.uk/inductive/Free/InductiveTest1/index.php
Situational Judgement Test
https://www.assessmentday.co.uk/situational-judgement-test/index.php
Verbal Reasoning Test 1
https://www.assessmentday.co.uk/verbal/Free/VerbalReasoning1/index.php
Numerical Reasoning Test 1
https://www.assessmentday.co.uk/numerical/Free/NumericalTest1/index.html
Inductive Reasoning Test 1
https://www.assessmentday.co.uk/inductive/Free/InductiveTest1/index.php
Situational Judgement Test
https://www.assessmentday.co.uk/situational-judgement-test/index.php
Charl Sevel to Everyone (4:13 pm)
Verbal Reasoning Test 1
https://www.assessmentday.co.uk/verbal/Free/VerbalReasoning1/index.php
Numerical Reasoning Test 1
https://www.assessmentday.co.uk/numerical/Free/NumericalTest1/index.html
Inductive Reasoning Test 1
https://www.assessmentday.co.uk/inductive/Free/InductiveTest1/index.php
Situational Judgement Test
https://www.assessmentday.co.uk/situational-judgement-test/index.php
• Continue working part-time posting Social Media content;
Work-based Learning
• Continue to understand and learn about analytics.
• Continue to focus on Wax Idea and Social Media content for
second assignment;
Professional Activity • Start taking/practicing verbal, numerical, and inductive
reasoning tests, and situational judgement tests to prepare me
for assessment centres.
• Begin to think about when to start studying the Google
Fundamentals of digital marketing exam;
Formal/Educational
• Continue to learn about analytics for Facebook and Twitter
from online videos/classes.
• Do more research on Social Media marketing and learn how to
Self-directed Learning
create outstanding content.
• Improve LinkedIn profile to appear more employable;
Other • Create job alerts on LinkedIn to be able to see if there are any
jobs I want to apply to.
