Scribd
Upload
60 views2 pages

Brand

This document summarizes an advertisement for Protex Antibacterial Hand Sanitizer sponsored by Colgate-Palmolive and created by VMLY&R. The advertisement uses the message "Wash karo, Protex karo" and was aired on TV channels targeting household families and consumers. It features a drama to encourage frequent handwashing during a time when many believed the threat of Covid-19 had reduced.

Uploaded by

irfanali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
60 views2 pages

Brand

This document summarizes an advertisement for Protex Antibacterial Hand Sanitizer sponsored by Colgate-Palmolive and created by VMLY&R. The advertisement uses the message "Wash karo, Protex karo" and was aired on TV channels targeting household families and consumers. It features a drama to encourage frequent handwashing during a time when many believed the threat of Covid-19 had reduced.

Uploaded by

irfanali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Submitted to: Sir Sajjad

Submitted by: Faizan Ahmed Raja


B.S Forth Year
Dptt: Agriculture and Agribusiness
Management
University of Karachi
The Brand: Protex Antibacterial Hand Sanitizer

Sponsrial Source:  Colgate-Palmolive

Author/Agency: VMLY&R

Literary form of message: “Wash karo, Protex karo”

Sposorial Receiver: TV Channels

Actual Receiver: House hold Families, consumer

 What is the type of advertisement: Video Advertising,


DRAMA

What function this advertisement may


perform : frequent handwashing at a time when many believed
the threat of Covid-19 had reduced.

You might also like