Company Profile
Established in 2000, Birla Sun Life Insurance Company Limited (BSLI) is a joint venture
between the Aditya Birla Group, a well known and trusted name globally amongst Indian
conglomerates and Sun Life Financial Inc, leading international financial services organization
from Canada. The local knowledge of the Aditya Birla Group combined with the domain
expertise of Sun Life Financial Inc., offers a formidable protection for its customers’ future.
With an experience of over 9 years, BSLI has contributed significantly to the growth and
development of the life insurance industry in India and currently ranks amongst the top 5 private
life insurance companies in the country.
Known for its innovation and creating industry benchmarks, BSLI has several firsts to its credit.
It was the first Indian Insurance Company to introduce “Free Look Period” and the same was
made mandatory by IRDA for all other life insurance companies. Additionally, BSLI pioneered
the launch of Unit Linked Life Insurance plans amongst the private players in India. To establish
credibility and further transparency, BSLI also enjoys the prestige to be the originator of practice
to disclose portfolio on monthly basis. These category development initiatives have helped BSLI
be closer to its policy holders’ expectations, which gets further accentuated by the complete
bouquet of insurance products (viz. pure term plan, life stage products, health plan and
retirement plan) that the company offers.
Add to this, the extensive reach through its network of 600 branches and 1,75,000 empanelled
advisors. This impressive combination of domain expertise, product range, reach and ears on
ground, helped BSLI cover more than 2 million lives since it commenced operations and
establish a customer base spread across more than 1500 towns and cities in India. To ensure that
our customers have an impeccable experience, BSLI has ensured that it has lowest outstanding
claims ratio of 0.00% for FY 2008-09. Additionally, BSLI has the best Turn Around Time
according to LOMA on all claims Parameters. Such services are well supported by sound
financials that the Company has. The AUM of BSLI stood at Rs. 8165 crs as on February 28,
2009, while as on March 31, 2009, the company has a robust capital base of Rs. 2000 crs.
Vision
To be a leader and role model in a broad based and integrated financial services business.
Mission
To help people mitigate risks of life, accident, health, and money at all stages and under all
circumstances
Enhance the financial future of our customers including enterprises
Values
Integrity
Commitment
Passion
Seamlessness
Speed
A US $28 billion corporation, the Aditya Birla Group is in the league of Fortune 500
worldwide. It is anchored by an extraordinary force of 100,000 employees, belonging to 25
different nationalities. The group operates in 25 countries across six continents – truly India's
first multinational corporation.
Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a strong
presence across various financial services verticals that include life insurance, fund management,
distribution & wealth management, security based lending, insurance broking, private equity and
retail broking. The seven companies representing ABFSG are Birla Sun Life Insurance
Company, Birla Sun Life Asset Management Company, Aditya Birla Money, Aditya Birla
Finance, Birla Insurance Advisory & Broking Services, Aditya Birla Capital Advisors and
Apollo Sindhoori Capital Investment. In FY 2008-09, the consolidated revenues of ABFSG from
these businesses crossed Rs. 4763 crores, registering a growth rate of 36%.
Awards
At Birla Sun Life Insurance, winning is a way of life. Our
innovative solutions and customer-friendly services have been
admired, appreciated and rewarded by customers and the industry
at large.
Awards showcase
Birla Sun Life
Insurance Company
Ltd. (BSLI) won the
prestigious ‘Good
Corporate Citizen
Award’ from
Bombay Chamber of
Commerce and
Industry for the year
2009-10 under the
category of
‘Banking and
Financial
Institutions.
2.
ICAI Awards for Excellence in Financial
Reporting, Awarded a Silver Shield in the
Insurance category by the Institute of
Chartered Accountants of India (ICAI) for
the financial year ended 31st March, 2009
Awards showcase
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1.
Birla Sun Life Insurance Company
Ltd. (BSLI) won the prestigious
‘Good Corporate Citizen Award’
from Bombay Chamber of
Commerce and Industry for the year
2009-10 under the category of
‘Banking and Financial Institutions.
3.
ICAI Awards for Excellence in
Financial Reporting, Awarded a
Silver Shield in the Insurance
category by the Institute of Chartered
Accountants of India (ICAI) for the
financial year ended 31st March,
2009
5.
Recruiting and Staffing Best in Class
Awards.
Awards showcase
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1.
Birla Sun Life Insurance Company
Ltd. (BSLI) won the prestigious
‘Good Corporate Citizen Award’
from Bombay Chamber of
Commerce and Industry for the year
2009-10 under the category of
‘Banking and Financial Institutions.
3.
ICAI Awards for Excellence in
Financial Reporting, Awarded a
Silver Shield in the Insurance
category by the Institute of Chartered
Accountants of India (ICAI) for the
financial year ended 31st March,
2009
5.
Recruiting and Staffing Best in Class
Awards.
7.
Outlook Money Awards 2004 BSLI - Best
Life Insurer (Runner Up) 2004 TROPHY.
Awards showcase
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Previous PageNext Page
1.
Birla Sun Life Insurance Company
Ltd. (BSLI) won the prestigious
‘Good Corporate Citizen Award’
from Bombay Chamber of
Commerce and Industry for the year
2009-10 under the category of
‘Banking and Financial Institutions.
3.
ICAI Awards for Excellence in
Financial Reporting, Awarded a
Silver Shield in the Insurance
category by the Institute of Chartered
Accountants of India (ICAI) for the
financial year ended 31st March,
2009
5.
Recruiting and Staffing Best in Class
Awards.
7.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
TROPHY.
9.
Outlook Money Awards 2004 BSLI - Best
Life Insurer (Runner Up) 2004
CERTIFICATE.
Awards showcase
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Go to page 9
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Previous PageNext Page
1.
Birla Sun Life Insurance Company
Ltd. (BSLI) won the prestigious
‘Good Corporate Citizen Award’
from Bombay Chamber of
Commerce and Industry for the year
2009-10 under the category of
‘Banking and Financial Institutions.
3.
ICAI Awards for Excellence in
Financial Reporting, Awarded a
Silver Shield in the Insurance
category by the Institute of Chartered
Accountants of India (ICAI) for the
financial year ended 31st March,
2009
5.
Recruiting and Staffing Best in Class
Awards.
7.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
TROPHY.
9.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
CERTIFICATE.
11.
The 8th Asia Insurance Industry Awards
2004 - Birla Sun Life Insurance was
among the top five nominees in the
category.
wards showcase
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Go to page 9
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Previous PageNext Page
1.
Birla Sun Life Insurance Company
Ltd. (BSLI) won the prestigious
‘Good Corporate Citizen Award’
from Bombay Chamber of
Commerce and Industry for the year
2009-10 under the category of
‘Banking and Financial Institutions.
3.
ICAI Awards for Excellence in
Financial Reporting, Awarded a
Silver Shield in the Insurance
category by the Institute of Chartered
Accountants of India (ICAI) for the
financial year ended 31st March,
2009
5.
Recruiting and Staffing Best in Class
Awards.
7.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
TROPHY.
9.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
CERTIFICATE.
11.
The 8th Asia Insurance Industry
Awards 2004 - Birla Sun Life
Insurance was among the top five
nominees in the category.
13.
The Indo-Canadian Business Chamber-
BSLI awarded for its 'Successful
Performance' for 4 years April 2005.
Awards showcase
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Previous PageNext Page
1.
Birla Sun Life Insurance Company
Ltd. (BSLI) won the prestigious
‘Good Corporate Citizen Award’
from Bombay Chamber of
Commerce and Industry for the year
2009-10 under the category of
‘Banking and Financial Institutions.
3.
ICAI Awards for Excellence in
Financial Reporting, Awarded a
Silver Shield in the Insurance
category by the Institute of Chartered
Accountants of India (ICAI) for the
financial year ended 31st March,
2009
5.
Recruiting and Staffing Best in Class
Awards.
7.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
TROPHY.
9.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
CERTIFICATE.
11.
The 8th Asia Insurance Industry
Awards 2004 - Birla Sun Life
Insurance was among the top five
nominees in the category.
13.
The Indo-Canadian Business
Chamber- BSLI awarded for its
'Successful Performance' for 4 years
April 2005.
15.
Birla Sun Life Insurance was presented
'The Hewitt Best Employers In India
Awards 2004' Trophy.
Awards showcase
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Previous PageNext Page
1.
Birla Sun Life Insurance Company
Ltd. (BSLI) won the prestigious
‘Good Corporate Citizen Award’
from Bombay Chamber of
Commerce and Industry for the year
2009-10 under the category of
‘Banking and Financial Institutions.
3.
ICAI Awards for Excellence in
Financial Reporting, Awarded a
Silver Shield in the Insurance
category by the Institute of Chartered
Accountants of India (ICAI) for the
financial year ended 31st March,
2009
5.
Recruiting and Staffing Best in Class
Awards.
7.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
TROPHY.
9.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
CERTIFICATE.
11.
The 8th Asia Insurance Industry
Awards 2004 - Birla Sun Life
Insurance was among the top five
nominees in the category.
13.
The Indo-Canadian Business
Chamber- BSLI awarded for its
'Successful Performance' for 4 years
April 2005.
15.
Birla Sun Life Insurance was
presented 'The Hewitt Best
Employers In India Awards 2004'
Trophy.
17.
Birla Sun Life Insurance was awarded
'The Great Place to Work Seminar Series
2007’ Presented by Anil Sachdev
(Chairman & MD of Grow Talent
Company Ltd) Robert Levering (Co-
founder Great Place to Work Institute)
and Jehangir Pocha (Business World
Magazine).
Awards showcase
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Previous PageNext Page
1.
Birla Sun Life Insurance Company
Ltd. (BSLI) won the prestigious
‘Good Corporate Citizen Award’
from Bombay Chamber of
Commerce and Industry for the year
2009-10 under the category of
‘Banking and Financial Institutions.
3.
ICAI Awards for Excellence in
Financial Reporting, Awarded a
Silver Shield in the Insurance
category by the Institute of Chartered
Accountants of India (ICAI) for the
financial year ended 31st March,
2009
5.
Recruiting and Staffing Best in Class
Awards.
7.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
TROPHY.
9.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
CERTIFICATE.
11.
The 8th Asia Insurance Industry
Awards 2004 - Birla Sun Life
Insurance was among the top five
nominees in the category.
13.
The Indo-Canadian Business
Chamber- BSLI awarded for its
'Successful Performance' for 4 years
April 2005.
15.
Birla Sun Life Insurance was
presented 'The Hewitt Best
Employers In India Awards 2004'
Trophy.
17.
Birla Sun Life Insurance was
awarded 'The Great Place to Work
Seminar Series 2007’ Presented by
Anil Sachdev (Chairman & MD of
Grow Talent Company Ltd) Robert
Levering (Co-founder Great Place to
Work Institute) and Jehangir Pocha
(Business World Magazine).
19.
The Bhartiya Shiromani Puraskar
awarded to BSLI at the seminar on
"Economic Development” New Delhi, on
February 13, 2006. This is a Certificate of
Excellence for Enhancing the image of
India presented by Dr. Bhishma Narain
Singh (Former Governor of Tamil Nadu
& Assam) in association with the
"Institute of Economic Studies (IES)".
wards showcase
Go to page 1
Go to page 2
Go to page 3
Go to page 4
Go to page 5
Go to page 6
Go to page 7
Go to page 8
Go to page 9
Go to page 10
Go to page 11
Go to page 12
Go to page 13
Previous PageNext Page
1.
Birla Sun Life Insurance Company
Ltd. (BSLI) won the prestigious
‘Good Corporate Citizen Award’
from Bombay Chamber of
Commerce and Industry for the year
2009-10 under the category of
‘Banking and Financial Institutions.
3.
ICAI Awards for Excellence in
Financial Reporting, Awarded a
Silver Shield in the Insurance
category by the Institute of Chartered
Accountants of India (ICAI) for the
financial year ended 31st March,
2009
5.
Recruiting and Staffing Best in Class
Awards.
7.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
TROPHY.
9.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
CERTIFICATE.
11.
The 8th Asia Insurance Industry
Awards 2004 - Birla Sun Life
Insurance was among the top five
nominees in the category.
13.
The Indo-Canadian Business
Chamber- BSLI awarded for its
'Successful Performance' for 4 years
April 2005.
15.
Birla Sun Life Insurance was
presented 'The Hewitt Best
Employers In India Awards 2004'
Trophy.
17.
Birla Sun Life Insurance was
awarded 'The Great Place to Work
Seminar Series 2007’ Presented by
Anil Sachdev (Chairman & MD of
Grow Talent Company Ltd) Robert
Levering (Co-founder Great Place to
Work Institute) and Jehangir Pocha
(Business World Magazine).
19.
The Bhartiya Shiromani Puraskar
awarded to BSLI at the seminar on
"Economic Development” New
Delhi, on February 13, 2006. This is
a Certificate of Excellence for
Enhancing the image of India
presented by Dr. Bhishma Narain
Singh (Former Governor of Tamil
Nadu & Assam) in association with
the "Institute of Economic Studies
(IES)".
21.
A letter sent to BSLI - A Message
from the Mayor, David Miller -
Toronto, December 2005.
23.
24.
Hewitt Best Employers in India 2004.
Awards showcase
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Go to page 3
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Go to page 9
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Go to page 11
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Previous PageNext Page
1.
Birla Sun Life Insurance Company
Ltd. (BSLI) won the prestigious
‘Good Corporate Citizen Award’
from Bombay Chamber of
Commerce and Industry for the year
2009-10 under the category of
‘Banking and Financial Institutions.
3.
ICAI Awards for Excellence in
Financial Reporting, Awarded a
Silver Shield in the Insurance
category by the Institute of Chartered
Accountants of India (ICAI) for the
financial year ended 31st March,
2009
5.
Recruiting and Staffing Best in Class
Awards.
7.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
TROPHY.
9.
Outlook Money Awards 2004 BSLI -
Best Life Insurer (Runner Up) 2004
CERTIFICATE.
11.
The 8th Asia Insurance Industry
Awards 2004 - Birla Sun Life
Insurance was among the top five
nominees in the category.
13.
The Indo-Canadian Business
Chamber- BSLI awarded for its
'Successful Performance' for 4 years
April 2005.
15.
Birla Sun Life Insurance was
presented 'The Hewitt Best
Employers In India Awards 2004'
Trophy.
17.
Birla Sun Life Insurance was
awarded 'The Great Place to Work
Seminar Series 2007’ Presented by
Anil Sachdev (Chairman & MD of
Grow Talent Company Ltd) Robert
Levering (Co-founder Great Place to
Work Institute) and Jehangir Pocha
(Business World Magazine).
19.
The Bhartiya Shiromani Puraskar
awarded to BSLI at the seminar on
"Economic Development” New
Delhi, on February 13, 2006. This is
a Certificate of Excellence for
Enhancing the image of India
presented by Dr. Bhishma Narain
Singh (Former Governor of Tamil
Nadu & Assam) in association with
the "Institute of Economic Studies
(IES)".
21.
A letter sent to BSLI - A Message
from the Mayor, David Miller -
Toronto, December 2005.
23.
Hewitt Best Employers in India 2004.
25.
Sponsorship Acknowledgement for -
The Asia Insurance Review.
Birla Sun Life Insurance Co. Ltd. is a joint venture between Aditya Birla Group, an Indian multinational
corporation, and Sun Life Financial Inc, a leading global insurance company. Birla Sun Life Insurance is
distinguished as the first company in the sector of financial solutions to begin Business Continuity Plan.
This insurance company has pioneered the unique Unit Linked Life Insurance Solutions in India. Within 4
years of its launch, BSLI became one of the leading players in the industry of Private Life Insurance
Scheme.
Birla Sun Life Insurance believes in passion, integrity, speed, commitment and seamlessness. The
mission of the company is to help people with risk management. It also helps in managing the financial
situation of firms as well as individuals. Here is given a comprehensive list of policies and products
offered by Birla Sun Life Insurance Co. Ltd.
