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SEO Basics
What is SEO?
What are organic search results?
Why is SEO important?
White Hat SEO
Black Hat SEO
Grey Hat SEO
Green Hat SEO
Tinfoil Hat SEO
GuesSEO
Googe Quality Rater Guidelines
Rank Brain
Call To Actions
How to know if a Search Engine can see your website (site:)
Why rank on Google?
Skyscraper SEO
Hire an SEO or DIY?
Expert Round Ups
Google Search Operators
Building a Funnel
Prioritization
Robots.txt
Hidden or Cloaked Content
Site Navigation
Crawl Budget
Page Rank
Internal Linking
SItemaps
Status Codes
Cached Crawls
Removing Pages from the Index
Localized Search
Kewyord Research
What Are Keywords?
Why Is Keyword Research Important For SEO?
What is Search Volume?
What is Keyword Difficulty or KD?
What is Cost Per Click or CPC?
Understanding User and Search Intent
How Do You Target Keywords?
Keyword Trends
Eyeballing Keyword Diffculty
Google Auto Suggest
Comeptitor Keywords
Common Questions
Different Query Examples (YMYL)
Finding keywords
On Page SEO
What is on Page SEO?
Title Tags, Meta Descriptions, and Qualifiers
Heading Tags
URL Structure and Length
Page Speed
Reading Level
Alt Text
Schema Markup
LSI Terms
Entity's
Topical Relevance
Main Content vs Supplementary Content
Low value content
Thin Content
Duplicate Content
Cloaking
Keyword Stuffing
Auto Generated Content
Spun Content
Wayback Machine Content
Facebook Group Content
Repurposed Content
Internal Links
Click Depth
Anchor Text
Image Optimization
Page Load Times
Image Sitemap
Open Graph Data
Categorization
Geographic Modifiers in URL structure
Changing an Existing URL Structure
Stactic URL's
HTTP vs HTTPS
TECHNICAL SEO
Domains
Hosting
HTML
CSS
JS
View Fetched Page in GSC
Canonicalization
Responsive Design and Mobile First Indexing
AMP
Mobile Interstials
Link Building
Links send qualified traffic to your site
Niche Specific Links
Area Specific Links
Link Siloing
PBN's
Link Exchanges / Reciprical Link Building
Purchasing Links
Low quality directory links
Resource Pages
Broken Link Building
Scholarship Links
Donations
Reporting
Setting Expectations
Conversion Rates
Bounce Rates
Click Through Rates
Dwell Time
Scroll Depth
Pages Per Session
Traffic Sources
Comparison Metrics
Domain Authority and Page Authority
Keyword Rankings
Number of Backlinks
Running an SEO Company
Nicheing Down
Develop your own presence
Working For Free
Hiring employees (web design, content, SEO)
VA's
Managing Clients
Outsourcing
White Labeling
Creating ongoing strategies
Paying for tools and subscriptions
Pricing Your Services
Creating an SEO Proposal
Planning For The Long Term
Getting SEO Clients
Building Relationships
Identifying Problems
Personalization
Cold Outreach
Warm Outreach / Email Dripfeeds
Twitter Outreach
Linkedin Outreach
Cold Calling
RVM's
Creating Facebook Groups
Scarcity Push
Asking Questions
Doing Live Streams
Local SEO
Optimizing your home page
Adding Local Schema Markup
What is Local SEO?
Google Local "Snack Pack" vs Organic
Service Keywords
City Keywords
What Are Citations
Types of Citations
Manual Citation Audit
Internal Linking and Anchor Text
Google My Business SEO
Service Area
Exact Location
Categories
Verification
Uploading and Labeling Photos
Generating Reviews
CMS SEO
Squarespace SEO
Wordpress SEO
Wix SEO
Webflow SEO
Custom Code
SEO Audits
What to charge for an SEO audit
How to check your SEO score
Most common issues
How to perform an audit
What tools to use
Content Audit
Analytics Audit
Website Audit
Search Console Audit
Social Audit
Algorithms
Panda
Penguin
Pigeon
HummindBird
Mobilegeddon
Intrusive Interstitials Update
Payday
EMD (Exact Match Domaind)
Page Layout Algorithm
Fred
Possum
SEO Tools
Your Brain
Screaming Frog
Semrush
Ahrefs
Google Keyword Planner
Google PageSpeed Insights
Moz Local Listing Score
Keywordtool.io
Google Analytics
Google Search Console
Bing Webmaster Tools
Ahrefs’ Backlink Checker
SEO Web Page Analyzer
SERP Simulator
Schema Creator
SimilarWeb
SERP Robot
SEO Site Checkup
Google Trends
Keyword Surfer
Keyworddit
Google Search Console
Questiondb
Extra Ideas
Nofollow Links
Content Similarities (Wikipedia and small sites)
Engagement Metrics
Niche Examples
Bing Webmaster Tools
Note
Tutorial (Full SEO Basics Playlist Here) https://www.youtube.com/playlist?list=PLdb0X6BY62MTyjm
https://youtu.be/cgDVtqmWF1Q
https://youtu.be/A74_q5B0OFM
https://youtu.be/vOYOrh9vxJU
https://youtu.be/TLTizhfvO5w SEO Starter Guide Mentioned: https://developers.goog
https://youtu.be/FohYVpSTy6c
https://youtu.be/ge_76sQF4FU
https://youtu.be/QODDBKRnnxo
https://youtu.be/tmYNTJlpzgA
https://youtu.be/6jgyhtBgvxc
https://youtu.be/pfX7_XYfYA0 Google Quality Rater Guidelines https://static.google
https://youtu.be/YnpMkxFl5hA
https://youtu.be/71tpQVtf1dA
https://youtu.be/jS24jZpFUYs
https://youtu.be/f7SzvbVwXmA
https://youtu.be/9oQusUJHSQQ
https://youtu.be/4koYvFWr7e4
https://youtu.be/iYtAQNLuHFU
https://youtu.be/rZUVIo9wC8o
https://youtu.be/9KLRiwK-m8o
https://youtu.be/dHl5KpX3HQU
https://youtu.be/Q6NjVe2pZ64
https://youtu.be/DH1NJM-jUPA
https://youtu.be/Lfy6DZ3g-Po
https://youtu.be/tR37Zd6aR6M
https://youtu.be/bems4hBdIkg
https://youtu.be/NGzYXwERLxE
https://youtu.be/cPeVS286gns
https://youtu.be/i8U7iap9H0E
https://youtu.be/vbhq8RAYWjM
https://youtu.be/MlRI4i0Ruak
https://youtu.be/uBYmOVR7ke0 Relevance, Distance, and Prominence
https://youtu.be/APlnwPmnjBU
https://youtu.be/IfYlI3spm9E
https://youtu.be/AkYcAXCjZXY
https://youtu.be/enk2J79qcig
https://youtu.be/fjYVIj2sBjo
https://youtu.be/frCkuMkLXQo
https://youtu.be/EwlY0Rk8JXI
https://youtu.be/DNYtgRoXd_4
https://youtu.be/OvG-mJqKsl8
https://youtu.be/WY3l0JnyE8g https://keywordtool.io/
https://youtu.be/YbpPXAlHMgQ https://www.semrush.com/partner/chasereiner/
https://youtu.be/DMjqBas87vo https://answerthepublic.com/
https://youtu.be/EyMsrT7cG3g Informational queries, navigational, transactional, com
https://youtu.be/hTKMSks8Qsc
https://youtu.be/STDDIj2nZII
https://youtu.be/okJLTJ_SNtM Set the expectation of the page
https://youtu.be/n9R3vjWUNds Fufill the expectation of the title tag
https://youtu.be/22mtCl6SOnc
https://youtu.be/okJLTJ_SNtM
Don't confuse crawlers with anchors
Measurable: If you can’t track it, you can’t improve it.
Tutorial Note
https://www.screamingfrog.co.uk/seo-spider/
https://www.semrush.com/partner/chasereiner/
https://ahrefs.com/
https://ads.google.com/home/tools/keyword-planner
https://developers.google.com/speed/pagespeed/insi
https://moz.com/products/local/check-listing
https://keywordtool.io/
https://analytics.google.com/analytics/web/
https://search.google.com/search-console/about
https://www.bing.com/webmasters/homepage
https://ahrefs.com/backlink-checker
http://www.seowebpageanalyzer.com/
https://serpsim.com/
https://hallanalysis.com/json-ld-generator/
https://www.similarweb.com/
https://www.serprobot.com/
https://seositecheckup.com/
https://youtu.be/GrlJzWZmrX4
https://chrome.google.com/webstore/detail/keyword
https://www.highervisibility.com/free-seo-tools/keyw
https://ahrefs.com/blog/free-keyword-research-tools
https://questiondb.io/
CTR, Pogo Sticking, Bounce Rates, Time on Page
tps://developers.google.com/search/docs/beginner/seo-starter-guide
s https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
https://en.wikipedia.org/wiki/List_of_HTTP_status_codes
tner/chasereiner/
nal, transactional, comparison, local
, you can’t improve it.
uk/seo-spider/
tner/chasereiner/
ools/keyword-planner/
speed/pagespeed/insights/
l/check-listing
alytics/web/
ch-console/about
ters/homepage
d-generator/
bstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en
m/free-seo-tools/keyworddit/
eyword-research-tools/
ates, Time on Page
valuatorguidelines.pdf
SEO Roadmap For:
Audit Date:
Competitors:
Questions? Contact im@chasereiner.com
Google Analytics Status Join The SEO Elites To Learn How To Fix These Issues
Tracking Code Installed
Multiple Tracking Codes
Google Analytics and Tag Manager
Online Conversion Tracking
Offline Conversion Tracking
Average Session Duration
Conversion Rates
Bounce Rates
Correct URL
Goals Set Up?
Google Search Console Status Join The SEO Elites To Learn How To Fix These Issues
Website Submitted to Search Console
Click Through Rates
Are Multiple Keywords Competing For The Same Page?
Correct URL
Sitemap Submitted
Sitemap Errors?
Any Manual Penalties?
Bing Webmaster Tools Bing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing WebmasteBing Webmaster Tools
Page Speed Optimization Status Join The SEO Elites To Learn How To Fix These Issues
Result Scan Link
Hosting Name: + Server Speed
Overall Page Speed Timings and Requests
Image Compression
Browser Caching
Gzip Compression
JS and CSS Minification
CDN
Content (Panda Algorithm) Status Join The SEO Elites To Learn How To Fix These Issues
Main Content vs Supplementary Content % Main Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vsMain Content vs Supplementary Content
Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content Thin Content
Duplicate Content Duplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate ConteDuplicate Content
About Page
Contact Page
Cloaking / Hidden Content
On Page SEO (Rank Brain, Hummingbird, and Core) Status Join The SEO Elites To Learn How To Fix These Issues
CMS Up To Date
Plugins Up To Date
Canonicals
Mobile Interstials
Pages Readable by Google
Mobile Friendly
Site Search
Bread Crumbs
Social Media On Site
CTA Above Fold For Highest Trafficked Pages
Proper Navigation
AMP (News Websites Only)
Robots.txt
Click Depth
Title Tags and Qualifiers Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qu
Title Tags and Qualifiers
Meta Descriptions Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Descriptio Meta Description
Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags Heading Tags
Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text Alt Text
Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links Internal Links
Website Can Be Seen (site:)
Site Redirects To Perferred Version
Keyword Stuffing Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffin Keyword Stuffing
Internal Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text Anchor Text
SSL Certificate Installed
Page Speed Faster Than 2 Seconds
Google Analytics Exists
Open Graph Data
Website is Easy To Edit
Keywords and Anchors Mapped Properly in Phase Two
Internal Links Pointing To Home Page On Main Pages
All Footer & Header Links Work?
Website Sandboxed
SSL
Favicon
Terms of Service Page
Privacy Policy Page
Off Page SEO (Penguin and Page Rank) Join The SEO Elites To Learn How To Fix These Issues
PBN's
Link Exchanges / Reciprical Link Building
Purchasing Links
Link Anchors
Sitemaps Status Join The SEO Elites To Learn How To Fix These Issues
XML Sitemap Exists
XML Sitemap Submitted To Search Console
XML Sitemap Included in Robots.txt
HTML Sitemap Created
HTML Sitemap in Footer
Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap Image Sitemap
Site Architecture Status Join The SEO Elites To Learn How To Fix These Issues
Length of URL's URL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure aURL Structure and Length
Categorized URL Structure
Uncategorized Pages or Posts Exist
404 Pages That Get Traffic ->301
404 Pages No Traffic -> 410
302's
Indexation Status Join The SEO Elites To Learn How To Fix These Issues
Thank You Pages - No Indexed/ No Follow
PDFs - No Indexed/ No Follow
Dates - No Indexed/ No Follow
Authors - No Indexed/ No Follow
Post Tags - No Indexed/ No Follow
Product Tags - No Indexed/ No Follow
WP Directories - No Indexed/ No Follow
Account Pages - No Indexed/ No Follow
Media Attachments - No Indexed/ No Follow
Category Pages - No Indexed/ No Follow
No Meta Keywords
Schema Markup Status Join The SEO Elites To Learn How To Fix These Issues
Orginization Markup (National Sites)
Local Business Markup
Blog Markup
Bread Crumbs Markup
News Article Markup
Event Markup
Open House Markup
Schema Errors
Plugins (Wordpress Only) Status Join The SEO Elites To Learn How To Fix These Issues
Yoast
WPSSO Core
Smusher or other Image Compression
Broken Link Checker
SOGO
410 for Add Script Header Footer
WordPress
UpdraftPlus - Backup/Restore
Redirection
Simple Sitemap
WP Fastest Cache
Markup (JSON-LD) structured in schema.org
Local SEO Status Join The SEO Elites To Learn How To Fix These Issues
Possum Penalty (filtered out)
GMB Physical or Service Address
GMB Images
Related Area Pages
Related Service Pages
Correct Hours
Categories
Responding to Reviews
Keyword Stuffed Title Tag
Using Post Capability
Answering Questions
Using Promotions
Continually Posting Content
Citation Count Low
Citations Inconsistent
Extra notes: Join The SEO Elites To Learn How To Fix These Issues
t prior to the audit:
ou grant me access at [insert email]
Helpful SEO Resources and Links
SEO Tools Note Link Price
Your Brain
Semrush https://www.semrush.com/partner/chasereiner/
Scrapebox
Google Trends
Screaming Frog Screaming frog is a create tool for crawling websites and it's what we use for audits. Free and Paid
https://www.screamingfrog.co.uk/seo-spider/
Mailchimp Mailchimp is a email platform to store email sign ups and engage in email newsletters. Paid
https://mailchimp.com/
Google Sheets Google sheets is what I use to store virutally all of my data for clients websites and audits, a must have for any SEO business! Free
https://www.google.com/sheets/about/
Writers Access Writersaccess is a content website for ordering written content on the fly. Paid
https://www.writeraccess.com/
Phantom Buster Phantom Buster is an automation software for scraping social data. Paid
https://phantombuster.com/
Google Analytics Google Analytics lets you observe website user data and track sales. Free
https://analytics.google.com/
Google Search Console Google Search Console lets you see potential issues and traffic fixes based on your organic presence. Free
https://search.google.com/search-console/about
Bing Search Console Bing Search Console lets you do the same as Google Search Console but on Bing. Free
https://www.bing.com/toolbox/webmaster
Batch Speed https://batchspeed.com/test/
GT Metrix GT Metrix gives you your response times for your web pages and gives you suggestions on what to fix. Free
https://gtmetrix.com/
Facebook Debugger Facebook Debugger helps show you what your open graph data looks like on your site so you can see what's showing up on social media. Free
https://developers.facebook.com/tools/debug/
Social Media Tools Note Link Price
Integromat
Phantom Buster
Manychat Manychat is for chatbot automation and is a great way to funnel opt ins for your business. Free and Paid
https://manychat.com/
Ninjagram
NinjaPinner
NinjaTok
Outreach Tools Note Link Price
Scrapebox
Pitchbox
Snov.io
Gmass.io
Hunter.io
Learning Resources
Chase Reiner Facebook Group An SEO Facebook group for you to ask questions and interact with other SEO's. Free
https://www.facebook.com/groups/whitehatseonetwork/
Chase Reiner Youtube Channel Helpful over the shoulder SEO live streams for you to interact and ask questions on. Free
https://www.youtube.com/channel/UC6z07Hh9Muy6urJgA0F0azg
URL 1 Traffic (%)
URL 2 Traffic (%)
URL 3 Traffic (%)
URL 4 Traffic (%)
URL 5 Traffic (%)
Number of Keywords Traffic
Number of Keywords Traffic
Number of Keywords Traffic
Number of Keywords Traffic
Number of Keywords Traffic
Address Content Type Status Code
Status Indexability Indexability Status
Title 1 Title 1 Length Title 1 Pixel Width
Meta Description 1 Meta Description 1 Length Meta Description 1 Pixel Width
Meta Keyword 1 Meta Keywords 1 Length H1-1 H1-1 length
H1-2 H1-2 length H2-1 H2-1 length
H2-2 H2-2 length Meta Robots 1
X-Robots-Tag 1 Meta Refresh 1
Canonical Link Element 1 rel="next" 1 rel="prev" 1
HTTP rel="next"HTTP rel="prev"Size (bytes) Word Count Text Ratio Crawl Depth
Link Score Inlinks Unique Inlinks % of Total Outlinks Unique Outlink
External Outlin Unique ExternalClosest SimilarNo. Near DuplicSpelling Errors Grammar Error
Hash Response TimeLast Modified Redirect URL Redirect Type Cookies
HTTP Version URL Encoded Address
