TLE Home Economics
Quarter 3: LAS (Week8)
Marketing Preserved or Processed Food
What is marketing? In marketing, the seller tries to reach out to the prospective buyers or
customers with the aim of selling a product or a form of service.
Marketing includes the proper coordination of the following elements, also called “the 4Ps of
marketing.”
Product. Your product can be any homemade item which you have already taken up in this
course in Home Economics or any product which you are interested to create.
Always remember to prepare a Project Plan before developing your product. This plan will
enable you to see clearly what materials you need and if they are available, the tools that you
will use to create your product, the time and effort that you need to exert, and the overall
financial resources that you will have to provide.
Price. Determine the selling price of your product after computing all your expenses. Here
are the recommended steps to follow in computing the price.
1. Get the total cost of all the materials that you have used.
2. Add the total cost of the operating expenses: labor cost or salary of the one who has done
the project, transportation costs, and other miscellaneous expenses.
3. Determine the number of items produced.
4. Divide the total cost by the number of items produced to get the unit cost.
Place for Selling. The strategic location of the place where you wish to sell product is also
very important. Banners or streamers that call attention can attract the prospective buyers to
see your products.
Promotional Strategy. Promotional strategies are almost like advertising. See to it that
your products are properly labeled. A good label must be presented in a creative design.
Packaging
Aside from clay pots and bottles, your finished products can be placed in traditional baskets,
sacks or trays. Dried grass, palm leaves, bamboo, and paper can also be used as packaging
materials. As much as possible, plastic materials should be avoided in packaging products.
Collapsible card boxes, fiber, wood, paper, or sacks can also be used when the products need
to be transported.
Guidelines in designing packaging
Make several studies or designs to choose from.
Make sure that the cost of the packaging does not exceed 15 to 20 percent of the cost of
the product itself.
Make the packaging attractive to showcase your product but make sure that it does not
become too expensive.
Label the packaging with the name of the product. If it is a food item, put the ingredients
used in the label.
Cost-effectiveness of packaging
You have to compute the total cost of the product. Then, compute for the mark-up for you to
determine the selling price to compute for the profit earned. Deduct cost from total amount
sold. The excess amount less the cost is the profit.
Example: Product
50.00 is the cost 50.00 Cost
+ 10.00 Profit
X .20 (20%) is the mark-up
10.00 is the profit
Selling price
Marketing Strategies
Television and Print media— product logo, brand name, and information are published on
television, magazines, newspapers, brochures or flyers.
Product display— this is promoting products that are being showcased in exhibits, product
fairs and other events.
Internet Marketing—this is promoting and advertising products using technology such as
emails, blogs, and social media sites like Facebook and Twitter.
Assessment (Learner)
Last time you were tasked to follow any recipe in food preservation, let us assess its quality
using rubrics.
* Take pictures during the food presentation and let your parents taste the food and evaluate,
write the commends using the box below
A. If the statement is correct, write T. If it is not, write F. Write
your answer on a separate sheet of paper.
1. You need to be hardworking and persistent to be able to market your
products.
2. You do not need to add mark-up to get the selling price.
3. Place or location is very important in conducting a business.
4. You do not need capital if you want to sell some preserved foods for a
livelihood.
5. Packaging adds value to the product.
3. 1,000.00 x 20%
B. Given the following mark-up percentages, compute for
the selling price.
1. 300.00 x 10% 2. 500.00 x 15%
4. 2,500.00 x 12% 5. 3,000.00 x 15%
C. Design the packaging of the given products following the
guidelines in designing packaging. You may use coloring
materials to make it more attractive.
Look at the samples below.
Pickled Papaya (Atsara)
Front label Back label
Fruit Jam
Assessment
After doing the packaging samples for preserved/processed
foods. Rate the samples using the rubrics provided.
Rubrics:
Score
Criteria
4 3 2 1
Very good Good Fair Poor
1. Creativity or
Design
2. Information
3. Originality
Total Score
