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Uniqlo: Global Fashion Retail Strategy

Uniqlo is a wholly owned subsidiary of Fast Retailing Co., Ltd, founded in 1949. Uniqlo produces its own private-label apparel and sells it exclusively through its stores. Uniqlo belongs to the fashion and retail industry and is currently the third largest global retailer behind Zara and H&M. Fast Retailing generates most of its revenue from Uniqlo stores internationally and in Japan, with a smaller percentage from other brands. Uniqlo opened its first store in India in 2019.

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Rahul Kumar
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151 views2 pages

Uniqlo: Global Fashion Retail Strategy

Uniqlo is a wholly owned subsidiary of Fast Retailing Co., Ltd, founded in 1949. Uniqlo produces its own private-label apparel and sells it exclusively through its stores. Uniqlo belongs to the fashion and retail industry and is currently the third largest global retailer behind Zara and H&M. Fast Retailing generates most of its revenue from Uniqlo stores internationally and in Japan, with a smaller percentage from other brands. Uniqlo opened its first store in India in 2019.

Uploaded by

Rahul Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The company is a wholly owned subsidiary of 

Fast Retailing Co., Ltd. Founded in 1949; 72 years


ago.

Uniqlo works on the strategy known as SPA (specialty-store of private-label apparel) meaning that they
would produce their own clothing and sell it exclusively.

Uniqlo belongs to the Fashion and Retail Industry

Uniqlo stands at third position after ZARA & H&M in the world market

For Fast Retailing, the revenue generated by the Uniqlo are – 44.9% Internationally and 38.1%
from its market in Japan only. Rest 17% are from its other brands which like GU, PTSL,
THEORY

Uniqlo opened a store in India in October 2019, following the company's announcement about
the same on 9 May 2018

Fast Retailing vision

Changing clothes.
Changing conventional wisdom.
Change the world.

Uniqlo’s Vision
Our vision is bold; to become the number 1 clothes retailer in the world. We truly believe that this
dream can be achieved through providing the best customer service experience on the high street.
UNIQLO s business is, and has always been, customer-driven, and customer-first. Products, stores,
services, people, management. Everything we do centers around the individual who wears the
clothes.

Mission
 To create truly great clothing with new and unique value, and to enable people all
over the world to experience the joy, happiness and satisfaction of wearing such
great clothes
 To enrich people’s lives through our unique corporate activities, and to seek to grow
and develop our company in unity with society

Uniqlo’s business model

Research & Development (Designers/Pattern Makers)

Merchandising

Development and Procurement of Materials

Production Network

Production Department

Inventory Control

Marketing

Stores

E-commerce
Uniqlo CSR
 Re.Uniqlo
Uniqlo collect garment from all over the world and transform them into new product.
Uniqlo works with NGO’S and partners to distribute the wearables to the refugees,
disaster victims and others in need
 BlueCycle

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