Introduction
Hilton Hotels Corporation is a leading hospitality company that owns, manages, and
franchises over 2,000 hotels across the country. The company's international arm,
Conrad Hotels, has locations in Australia, England, Ireland, Egypt, Belgium, Turkey,
Hong Kong, and Singapore. Though publicly traded, the chain was for most of its
history led by members of the Hilton family from 1919, when founder Conrad Hilton
bought his first hotel. By the late 1940s, Hilton owned a worldwide chain of premium
hotels. In the 1960s, Hilton sold its international operations and concentrated on
management contracts and franchising. The company created innovative joint-venture
arrangements that became standard industry practice. It then entered what would
become a prime source of revenue for the company: casino-hotels. Covid-19 was a
unwelcome guest in the hospitality industry. Throughout Hilton’s 101-year history
never has the hospitality industry faced such a crisis. Thus, the company has
reluctantly come to do without much of its human resources. So Hilton created a
partnership with leading companies with job openings to aid its former employees
recover. In addition to the job placement program, Hilton demonstrated care for
furloughed and laid-off employees in other novel ways. From its creation, Hilton has
operated in times of crisis and tapped its network of partners, suppliers and team
members to provide hospitality and support to communities in need. Hilton has not
only come up with innovative ways to support displaced employees, but also
improvised in the way they serve the wider community by turning unoccupied rooms
into a vital resource during the crisis. Hilton in partnership with American Express
announced that they will offer rooms free of charge to medical staff fighting against
covid-19. Moreover, Hilton looks forward to welcome back clients again. But now it
has put a lot of emphasis on implementing more rigorous cleaning standards and
providing a cleaner stay for its guests. Hilton, in accordance to CDC and WHO
guidelines, requires its visitors to practise social distancing in public settings and wear
face coverings in all indoor public areas of the hotels. Besides, the group has activated
its regional and global response teams to provide around-the-clock assistance to its
hotels and are prepared to act swiftly should it be alerted to a case of coronavirus at
one of its properties.