RAY CARTER’S CRITERIA FOR EVALUATION

10C's

Can they give the quantity of supplies we

Competency
need?

Capacity Can they provide the ingredients we

need?

Can they give assurance for the quality

Commitment
of their products?

Can we trust the safety of the supply

Control
they are giving?

Cash Are they financially stable?

Cost Are they selling at a reasonable price?

Can they keep their product’s

Consistency quality consistent?

Culture Can their product be applicable

for diverse culture?

Are they running their business legally

Clean
and ethically?

Communication Can we count on them anytime during

the operation of the business?
 Andong and Ibabao Multi-
purpose
Lourdes Store Cooperative New Star Lipa

No No No

Yes Yes Yes

Yes Yes Yes

Yes Yes Yes

Yes Yes Yes

Yes Yes Yes

Yes Yes Yes

Yes Yes Yes

Yes Yes Yes

Yes Yes Yes

 KEY PARTNERS KEY ACTIVITIES

Key Suppliers/Partners: • What key activities do our

value propositions require? •
• Who are our key partners? • Our distribution channels? •
Who are our key suppliers? Customer relationships? •
• Which key resources are we Revenue streams?
acquiring from our partners?
CHANNELS
• Which key activities do
partners perform?
• Through which channels do
our customer segments want
to be reached?
KEY RESOURCES • How do other companies
reach them now?
• What key resources do our • Which ones work best?
value propositions require? • Which ones are most cost-
• Our distribution channels? efficient?
• Customer relationships? • How are we integrating
• Revenue streams? them with customer routines?

COST STRUCTURE

• What are the most important costs inherent to our business model?
Which key resources are most expensive?
• Which key activities are most expensive?
 CUSTOMERS
VALUE PROPOSITIONS CUSTOMER SEGMENTS
RELATIONSHIPS

• What value do we deliver to • How do we get, keep, and • For whom are we creating
the customer? • grow customers? • value? •
Which one of our customers' Which customer relationships Who are our most important
problems are we helping to have we established? customers? •
solve? • • How are they What are the customer
What bundles of products integrated with the rest of archetypes?
and services are we offering our business model?
to each segment? • • How costly are
Which customer needs are we they?
satisfying? •
What is the minimum viable
product?

TURE REVENUE STREAMS

• For what value are our customers really willing to pay?

our business model? •
• For what do they currently pay?
• What is the revenue model? •
sive?
What are the pricing tactics?
 KEY PARTNERS
Key Suppliers:
*Andong and Lourdes Store
(materials and ingredients)

*BAby and Rodel Store

(ingredients)

*Rita's Store (ingredients)

KEY RESOURCES

* Money
* Manpower
* Materials and equipment
* Methods
COST STRUCTURE

*Raw materials, rent, advertising materials, and equipment

KEY PARTNERS

Key Suppliers:
*Andong and Lourdes Store
(materials and ingredients)
*BAby and Rodel Store
(ingredients)
*Rita's Store (ingredients)
KEY RESOURCES
*Money
*Manpower
*Materials and equipment
*Methods

COST STRUCTURE
*Raw materials, rent, advertising materials, and equipment

KEY PARTNERS
Key Suppliers:
*Andong and Lourdes Store
(materials and ingredients)

*BAby and Rodel Store

(ingredients)
*Rita's Store (ingredients)
KEY RESOURCES
*Money
*Manpower
*Materials and equipment
*Methods

COST STRUCTURE

*Raw materials, rent, advertising materials, and equipment

 VALUE CUSTOMERS CUSTOMER
KEY ACTIVITIES
PROPOSITIONS RELATIONSHIPS SEGMENTS
*Production of goods * To serve *Facebook page * Kids
innovative and
*Packaging of finished delicious with
products *Leaflets & Flyers * Teenagers
excellent quality
services to target
customers.
*Selling the products *Advertising * Adult

* Seniors

Y RESOURCES CHANNELS

* Over the counter

* Social media
pment

COST STRUCTURE REVENUE STREAMS

advertising materials, and equipment *Revenue from the sale of goods.

CUSTOMERS CUSTOMER
KEY ACTIVITIES VALUE PROPOSITIONS RELATIONSHIPS SEGMENTS
*To serve innovative
*Production of goods and delicious with *Facebook page * Kids
*Packaging of finished excellent quality
services to target *Leaflets & Flyers * Teenagers
products
customers.
*Selling the products *Advertising * Adult

* Seniors
CHANNELS
* Over the counte
 * Social media

COST STRUCTURE REVENUE STREAMS

ertising materials, and equipment *Revenue from the sale of goods.
.

VALUE CUSTOMERS CUSTOMER

KEY ACTIVITIES
PROPOSITIONS RELATIONSHIPS SEGMENTS
*Production of goods * To serve *Facebook page * Kids
innovative and
*Packaging of finished delicious with
*Leaflets & Flyers * Teenagers
products excellent quality
services to target
*Selling the products customers. *Advertising * Adult

* Seniors
CHANNELS
* Over the counte
* Social media

COST STRUCTURE REVENUE STREAMS

ertising materials, and equipment *Revenue from the sale of goods.

LOW PRICE
HIGH QUALITY

HIGH PRICE

LOW QUALITY
RAY CARTER’S

10 C’S

Competency

Capacity

Commitment

Control

Cash

Cost

Consistency

Culture

Clean
Communication
 Name of Name of Name of
CRITERIA FOR EVALUATION
Supplier 1 Supplier 2 Supplier 3

Can they give the quantity of supplies we

need?
YES/NO YES/NO YES/NO

Can they provide the ingredients we need?

Can they give assurance for the quality of

their products?

Can we trust the safety of the supply they

are giving?

Are they financially stable?

Are they selling at a reasonable price?

Can they keep their product’s

quality consistent?

Can their product be applicable

for diverse culture?

Are they running their business legally

and ethically?
Can we count on them anytime during the
operation of the business?
 GURL'S KITCHEN
Projected Statement of Comprehensive Income

2021

SALES 28,985.00
Cost of Sales (Cost of Goods Sold) 20,039.25
Gross Profit 8,945.75
Operating Expenses
Permits & Licenses 25.00
Rent Expense 50.00
Utilities Expense 25.00
Supplies Expense 50.00
Advertising Expense 850.00
Total Operating Expenses 1,000.00
Income before taxes 7,945.75
Taxes 0.00
Net Income 7,945.75
Other Comprehensive Income 0.00
Comprehensive Income for the period 7,945.75
KITCHEN
Comprehensive Income

2022 2023

28,985.00 28,985.00
20,039.25 20,039.25
8,945.75 8,945.75

25.00 25.00
50.00 50.00
25.00 25.00
50.00 50.00
850.00 850.00
1,000.00 1,000.00
7,945.75 7,945.75
0.00 0.00
7,945.75 7,945.75
0.00 0.00
7,945.75 7,945.75
 OPERATING EXPENSES

Permits & Licenses

Rent Expense

Utilities Expense

Supplies Expense

Advertising Expense

Total 0.00
Cover Page ……………………………………………………………. i
Approval Sheet …………………………………………………………….ii
Table of Contents …………………………………………………………….iii
List of Figures …………………………………………………………….iv
List of Tables …………………………………………………………….iv
Executive Summary …………………………………………………………….3
General Company Description ………………………………………………… 1
Chapter I: Market and Industry Analysis …………………………… 5
1.1 Trends in the Industry ………………………….………… 5
1.2 Market Segment ………………………….………… 6
1.2.1 Segmenting ………………………….………… 6
1.2.2 Targeting ………………………….………… 7
1.2.3 Positioning ………………………….………… 8
1.3 SWOT Analysis ………………………….………… 9
Chapter II: Strategy and Business Model …………………………. 10
2.1 Strategies ……………………………………….9
2.2 Business Model ………………………….………… 10
Chapter III: Organizational Plan …………………………. 10
3.1 Ownership ……………………………………….9
3.2 Organizational Chart ………………………….………… 10
Chapter IV: Marketing Plan ……………………………………………….17
4.1 Product ………………………….…………..……… 17
4.2 Price ………………………….…………..……… 17
4.3 Place ………………………….…………..……… 18
4.4 Promotion ………………………….…………..……… 18
4.5 Physical Evidence ………………………….…………..……… 18
4.6 People ………………………….…………..……… 18
4.7 Processes ………………………….…………..……… 18
Chapter V: Operational and Production………………………….………… 11
5.1 Stall Layout ……………………………………….11
5.2 Evaluation of Suppliers ………………………….………… 12
5.3 Equipment ………………………….………… 12
5.4 Sales Budget ……………………………………….13
5.5 Production Budget ………………………….………… 14
Chapter VI: Financial Plan ………………………….…………..……… 19
6.1 Sources of Funds ………………………….…………..……… 19
6.2 Operating Expenses ………………………….…………..……… 19
6.3 Cost of goods sold ………………………….…………..……… 20
6.4 Projected Financial Statement ……… 20
Appendices …………………………………………..…………………… 21
SAMPLE ONLY
LIST OF FIGURES
Figure 1.2.1: Geographic Segmentation ………………………. 6
Figure 1.2.1: Demographic Segmentation ……………………….
Figure 1.2.3: Positioning Map ………………………. 7
Figure 1.2.3: SWOT Analysis ………………………. 7
Figure 2.1: Organizational Chart ……………………… 10

LIST OF TABLES
Table 1.1: Geographic Segmentation (Population) ………… 6
Table 3.1: Market Positioning ………………………. 7
Table 4.1: Organizational Chart ……………………… 10
Note: Don't mind the page number in the sample.
 PIKACHOYS FOODHUB
SALES BUDGET
BANANA FRIT-OOH
FOR THE 2ND QUARTER: APRIL - JUNE, 2021
Apr. May Jun. Total
Forecasted Sales (in units) 750 730 700 2,180
Selling price per unit (Php) 25 25 25 25
Total Sales (Php) 18,750 18,250 17,500 54,500

PIKACHOYS FOODHUB
PRODUCTION BUDGET
BANANA FRIT-OOH
FOR THE 2ND QUARTER: APRIL - JUNE, 2021
Apr. May Jun. Total
Expected sales in units 750 730 700 2,180
Products to be manufactured ( in units ) 750 730 700 2,180
Multiplied by cost per unit (Php) 19 19 19 19
Estimated total manufacturing cost (Php) 14,250 13,870 13,300 41,420

PIKACHOYS FOODHUB
SALES BUDGET
BANANA FRIT-OOH
FOR THE 1ST QUARTER: JANUARY - MARCH, 2022
Jan. Feb. Mar. Total
Forecasted Sales (in units) 800 780 780 2,360
Selling price per unit (Php) 25 25 25 25
Total Sales (Php) 20,000 19,500 19,500 59,000

PIKACHOYS FOODHUB
SALES BUDGET
BANANA FRIT-OOH
FOR THE 4TH QUARTER: OCTOBER - DECEMBER, 2022
Oct. Nov. Dec. Total
Forecasted Sales (in units) 750 780 800 2,330
Selling price per unit (Php) 25 25 25 25
Total Sales (Php) 18,750 19,500 20,000 58,250

PIKACHOYS FOODHUB
PRODUCTION BUDGET
BANANA FRIT-OOH
 FOR THE 1ST QUARTER: JANUARY - MARCH, 2022
Jan. Feb. Mar. Total
Expected sales in units 800 780 780 2,360
Products to be manufactured ( in units ) 800 780 780 2,360
Multiplied by cost per unit (Php) 19 19 19 19
Estimated total manufacturing cost (Php) 15,200 14,820 14,820 44,840

PIKACHOYS FOODHUB
PRODUCTION BUDGET
BANANA FRIT-OOH
FOR THE 4TH QUARTER: OCTOBER - DECEMBER, 2022
Oct. Nov. Dec. Total
Expected sales in units 750 780 800 2,330
Products to be manufactured ( in units ) 750 780 800 2,330
Multiplied by cost per unit (Php) 19 19 19 19
Estimated total manufacturing cost (Php) 14,250 14,820 15,200 44,270

PIKACHOYS FOODHUB
SALES BUDGET
BANANA FRIT-OOH
FOR THE 1ST QUARTER: JANUARY - MARCH, 2023
Jan. Feb. Mar. Total
Forecasted Sales (in units) 800 850 800 2,450
Selling price per unit (Php) 30 30 30 30
Total Sales (Php) 24,000 25,500 24,000 73,500

PIKACHOYS FOODHUB
SALES BUDGET
BANANA FRIT-OOH
FOR THE 4TH QUARTER: OCTOBER - DECEMBER, 2023
Oct. Nov. Dec. Total
Forecasted Sales (in units) 800 780 750 2,330
Selling price per unit (Php) 30 30 30 30
Total Sales (Php) 24,000 23,400 22,500 69,900

PIKACHOYS FOODHUB
PRODUCTION BUDGET
BANANA FRIT-OOH
FOR THE 1ST QUARTER: JANUARY - MARCH, 2023
Jan. Feb. Mar. Total
Expected sales in units 800 850 800 2,450
Products to be manufactured ( in units ) 800 850 800 2,450
Multiplied by cost per unit (Php) 22 22 22 22
Estimated total manufacturing cost (Php) 17,600 18,700 17,600 53,900

PIKACHOYS FOODHUB
PRODUCTION BUDGET
BANANA FRIT-OOH
FOR THE 4TH QUARTER: OCTOBER - DECEMBER, 2022
Oct. Nov. Dec. Total
Expected sales in units 800 780 750 2,330
Products to be manufactured ( in units ) 800 780 750 2,330
Multiplied by cost per unit (Php) 22 22 22 22
Estimated total manufacturing cost (Php) 17,600 17,160 16,500 51,260
 PIKACHOYS FOODHUB
SALES BUDGET
BANANA FRIT-OOH
FOR THE 3RD QUARTER: JULY - SEPTEMBER, 2021
Jul. Aug. Sept. Total
Forecasted Sales (in units) 750 750 780 2,280
Selling price per unit (Php) 25 25 25 25
Total Sales (Php) 18,750 18,750 19,500 57,000

PIKACHOYS FOODHUB
PRODUCTION BUDGET
BANANA FRIT-OOH
FOR THE 3RD QUARTER: JULY - SEPTEMBER, 2021
Jul. Aug. Sept. Total
Expected sales in units 750 750 780 2,280
Products to be manufactured ( in units ) 750 750 780 2,280
Multiplied by cost per unit (Php) 19 19 19 19
Estimated total manufacturing cost (Php) 14,250 14,250 14,820 43,320

PIKACHOYS FOODHUB
SALES BUDGET
BANANA FRIT-OOH
FOR THE 2ND QUARTER: APRIL - JUNE, 2022
Apr. May Jun. Total
Forecasted Sales (in units) 800 780 780 2,360
Selling price per unit (Php) 25 25 25 25
Total Sales (Php) 20,000 19,500 19,500 59,000

PIKACHOYS FOODHUB
PRODUCTION BUDGET
BANANA FRIT-OOH
 FOR THE 2ND QUARTER: APRIL - JUNE, 2022
Apr. May Jun. Total
Expected sales in units 800 780 780 2,360
Products to be manufactured ( in units ) 800 780 780 2,360
Multiplied by cost per unit (Php) 19 19 19 19
Estimated total manufacturing cost (Php) 15,200 14,820 14,820 44,840

PIKACHOYS FOODHUB
SALES BUDGET
BANANA FRIT-OOH
FOR THE 2ND QUARTER: APRIL - JUNE, 2023
Apr. May Jun. Total
Forecasted Sales (in units) 800 850 800 2,450
Selling price per unit (Php) 30 30 30 30
Total Sales (Php) 24,000 25,500 24,000 73,500

PIKACHOYS FOODHUB
PRODUCTION BUDGET
BANANA FRIT-OOH
FOR THE 2ND QUARTER: APRIL - JUNE, 2022
Apr. May Jun. Total
Expected sales in units 800 850 800 2,450
Products to be manufactured ( in units ) 800 850 800 2,450
Multiplied by cost per unit (Php) 22 22 22 22
Estimated total manufacturing cost (Php) 17,600 18,700 17,600 53,900
 PIKACHOYS FOODHUB
SALES BUDGET
BANANA FRIT-OOH
FOR THE 4TH QUARTER: OCTOBER - DECEMBER, 2021
Oct. Nov. Dec. Total
Forecasted Sales (in units) 750 780 750 2,280
Selling price per unit (Php) 25 25 25 25
Total Sales (Php) 18,750 19,500 18,750 57,000

PIKACHOYS FOODHUB
PRODUCTION BUDGET
BANANA FRIT-OOH
FOR THE 4TH QUARTER: OCTOBER - DECEMBER, 2021
Oct. Nov. Dec. Total
Expected sales in units 750 780 750 2,280
Products to be manufactured ( in units ) 750 780 750 2,280
Multiplied by cost per unit (Php) 19 19 19 19
Estimated total manufacturing cost (Php) 14,250 14,820 14,250 43,320

PIKACHOYS FOODHUB
SALES BUDGET
BANANA FRIT-OOH
FOR THE 3RD QUARTER: JULY - SEPTEMBER, 2022
Jul. Aug. Sept. Total
Forecasted Sales (in units) 750 730 730 2,210
Selling price per unit (Php) 25 25 25 25
Total Sales (Php) 18,750 18,250 18,250 55,250

PIKACHOYS FOODHUB
PRODUCTION BUDGET
BANANA FRIT-OOH
 FOR THE 3RD QUARTER: JULY - SEPTEMBER, 2022
Jul. Aug. Sept. Total
Expected sales in units 750 730 730 2,210
Products to be manufactured ( in units ) 750 730 730 2,210
Multiplied by cost per unit (Php) 19 19 19 19
Estimated total manufacturing cost (Php) 14,250 13,870 13,870 41,990

PIKACHOYS FOODHUB
SALES BUDGET
BANANA FRIT-OOH
FOR THE 3RD QUARTER: JULY - SEPTEMBER, 2023
Jul. Aug. Sept. Total
Forecasted Sales (in units) 850 880 900 2,630
Selling price per unit (Php) 30 30 30 30
Total Sales (Php) 25,500 26,400 27,000 78,900

PIKACHOYS FOODHUB
PRODUCTION BUDGET
BANANA FRIT-OOH
FOR THE 3RD QUARTER: JULY - SEPTEMBER, 2022
Jul. Aug. Sept. Total
Expected sales in units 850 880 900 2,630
Products to be manufactured ( in units ) 850 880 900 2,630
Multiplied by cost per unit (Php) 22 22 22 22
Estimated total manufacturing cost (Php) 18,700 19,360 19,800 57,860
 HIGH QUALITY
PRODUCTS

LOW PRICED HIGH PRICED

PRODUCTS PRODUCTS

LOW QUALITY
PRODUCTS
HIGH PRICED
PRODUCTS