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05 Activity 1 - Strat

Kodak failed to adapt to technological changes in the photography industry. A SWOT analysis could have helped Kodak identify its strengths, such as remaining intellectual property and digital imaging, weaknesses like decreasing sales, and opportunities like new alliances or threats like mobile devices. Performing regular SWOT analyses would have allowed Kodak to understand changes in its external environment and make strategic adjustments to maintain its competitive position.

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Abegail Maupoy
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505 views2 pages

05 Activity 1 - Strat

Kodak failed to adapt to technological changes in the photography industry. A SWOT analysis could have helped Kodak identify its strengths, such as remaining intellectual property and digital imaging, weaknesses like decreasing sales, and opportunities like new alliances or threats like mobile devices. Performing regular SWOT analyses would have allowed Kodak to understand changes in its external environment and make strategic adjustments to maintain its competitive position.

Uploaded by

Abegail Maupoy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Maupoy, Abegail G.

05 Activity 1

BSHM604

1. Give the variable/s of environmental scanning which is/are present in the given case study?

The variable of environmental scanning present in the case study is the societal environment,
particularly the technological forces. As mentioned in the case, Kodak grew rapidly on the back of
research and patents that set the standards for decades. However, the company failed to adapt to
new market conditions brought by the innovation in technology and other society related factors.

2. Explain the most appropriate industry analysis tool which could have been employed by Kodak
to avoid the said organization problem

The most appropriate industry analysis tool which could have been employed by Kodak to avoid the
said organizational problem is the SWOT analysis. This tool could have helped the company assess
their internal and external environment, which may result to identification of possible strengths,
weaknesses, opportunities, and threats for the company. Through this method, Kodak could have
formulated the needed plans and courses of action that may have let the company adapt to market
trends and retain its superior competitive position in the market.

3. Perform an industry analysis for Kodak based on the present context, using your recommended
method or tool #2.

STRENGTHS WEAKNESSES

• Remaining intellectual property

• High-speed printing

• Digital imaging

WEAKNESSES

• Decreasing sales revenue

• Conflicting corporate culture

OPPORTUNITIES THREATS

• New alliances

• Online photo sharing and/or storage

• The photographic capabilities of mobile devices


• Economic conditions

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