University of Tetova
Selected TOPIC: COMPANIES
“TESLA”
ELECTRIC CAR COMPANY
Student: Teacher:
Elida IBRAIMI Lindita SKENDERI
December, 2020
1
Contents
Introduction.............................................................................................................................................................3
TESLA......................................................................................................................................................................4
MODELS OF TESLA.............................................................................................................................................6
MODEL S.............................................................................................................................................................6
MODEL X............................................................................................................................................................6
MODELS..............................................................................................................................................................7
Battery products......................................................................................................................................................8
The Powerwall 2...................................................................................................................................................8
Vehicle batteries...................................................................................................................................................8
Software updates and upgrades.............................................................................................................................9
Connectivity.........................................................................................................................................................9
Conclusion..............................................................................................................................................................10
Bibliography...........................................................................................................................................................11
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Introduction
The reason I chose this topic is that, today's technology is developing at a great speed.
However, different products and services come on the market every day. And people change their thoughts or
ideas every day to meet a need of theirs.
Companies bring products to market every day, in order to maximize their profit. At the same time, the number
of competitors is constantly increasing.
In 2020 we have seen many companies that have cognitively written history in the record book, with their profits.
for example: Amazon, AliExpress etc.
Today, I chose the theme for a successful company for "Tesla" cars, which nowadays are very trendy and are
very suitable for a family.
Overall, Tesla's mission is to accelerate the world's transition to sustainable energy. Tesla was founded in 2003
by a group of engineers who wanted to prove that people did not need to compromise on running electricity - that
electric vehicles could be better, faster and more fun to drive than cars with gasoline.
The objective and goal of Tesla remains the same from the beginning. Tesla wants to accelerate the production
and consumer use of sustainable transport or in other words battery powered vehicles. Tesla started production
with a sports car knowing that their first car would be very expensive with the technology they are using.
In the future, they plan to roll out more affordable all electric cars to the general public Objectives & Target
Market Objectives/Mission Statement
As a vertically integrated manufacturer, Tesla has had to research and develop components in multiple
technology domains, including batteries, motors, sensors, glass, and artificial intelligence.
3
TESLA
Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn’t need to compromise
to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars.
Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage
products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission
future, the better.
Launched in 2008, the Roadster unveiled Tesla’s cutting-edge battery technology and electric powertrain.
From there, Tesla designed the world’s first ever premium all-electric sedan from the ground up – Model S –
which has become the best car in its class in every category. Combining safety, performance, and efficiency,
Model S has reset the world’s expectations for the car of the 21st century with the longest range of any electric
vehicle, over-the-air software updates that make it better over time, and a record 0-60 mph acceleration time of
2.28 seconds as measured by Motor Trend.
In 2015, Tesla expanded its product line with Model X, the safest, quickest and most capable sport utility vehicle
in history that holds 5-star safety ratings across every category from the National Highway Traffic Safety
Administration.
Completing CEO Elon Musk’s “Secret Master Plan,” in 2016, Tesla introduced Model 3, a low-priced, high-
volume electric vehicle that began production in 2017. Soon after, Tesla unveiled the safest, most comfortable
truck ever – Tesla Semi – which is designed to save owners at least $200,000 over a million miles based on fuel
costs alone.
In 2019, Tesla unveiled Model Y, a mid-size SUV, with seating for up to seven, and Cybertruck, which will have
better utility than a traditional truck and more performance than a sports car.
Tesla vehicles are produced at its factory in Fremont, California, and Gigafactory Shanghai. To achieve their
goal of having the safest factories in the world, Tesla is taking a proactive approach to safety, requiring
production employees to participate in a multi-day training program before ever setting foot on the factory floor.
From there, Tesla continues to provide on-the-job training and track performance daily so that improvements can
be made quickly. The result is that Tesla’s safety rate continues to improve while production ramps.
To create an entire sustainable energy ecosystem, Tesla also manufactures a unique set of energy solutions,
Powerwall, Powerpack and Solar Roof, enabling homeowners, businesses, and utilities to manage renewable
energy generation, storage, and consumption.
Supporting Tesla’s automotive and energy products is Gigafactory 1 – a facility designed to significantly reduce
battery cell costs. By bringing cell production in-house, Tesla manufactures batteries at the volumes required to
meet production goals, while creating thousands of jobs.
And this is just the beginning. With Tesla building its most affordable car yet, Tesla continues to make products
accessible and affordable to more and more people, ultimately accelerating the advent of clean transport and
clean energy production. Electric cars, batteries, and renewable energy generation and storage already exist
independently, but when combined, they become even more powerful – that’s the future we want.1
List of chief executive officers of Tesla
1
https://www.tesla.com/about
4
1 Martin Eberhard (2004–2007)
2 Ze'ev Drori (2007–2008)
3 Elon Musk (2008–present)
Tesla strategy of starting with low-volume high-priced cars and evolving to higher-volume lower-priced cars.2
Tesla deliveries vary significantly by month due to regional issues such as availability of car carriers and
registration. The company does not report sales monthly. On March 9, 2020, the company produced its 1
millionth electric car, becoming the first auto manufacturer to achieve such a milestone.3
2
Musk, Elon (August 2, 2006). "The Secret Tesla Motors Master Plan (just between you and me) No. 124". tesla.com. Tesla
Motors. Archived from the original on August 2, 2010. Retrieved October 3, 2010.
3
Lambert, Fred (March 10, 2020). "Tesla produces its 1 millionth electric car". Electrek. Retrieved March 28, 2020
5
MODELS OF TESLA
MODEL S
The Tesla Model S is a clean-sheet saloon car from Elon Musk’s upstart
EV car specialist - and is available in a variety of power outputs depending
on your performance and range requirements.
This is that rare thing: a start-up producing a world-beater. The Model S is
a brilliant achievement straight out of the box - you don’t need to make
excuses for this first-time pure electric luxury saloon. It’s a big car and
there’s plenty of room inside; while the styling outside is premium-anonymous-but-slick, the cabin is something
quite special. It’s dominated by a huge 17in touchscreen that controls most minor functions in the car. Three
powertrain choices await: the 60D (60kWh battery, 208-mile range), 85D (85kWh battery, 265 miles) and four-
wheel drive P85D (85kWh battery, but extra motor for 253-mile range and 3.2sec 0-60mph time).4
MODEL X
Model X is built to provide the most convenient interior experience ever
—with best in class storage, seating for up to seven adults and an
expansive 17-inch touchscreen. A seven-seat configuration option
comes standard with fold-flat seats for maximum cargo space.
The Model X is the third modern-era Tesla, following on from 2008’s
Elise-alike Roadster and the more recent Model S electric sports limousine. This one’s taller, higher, more SUV-
like - with dramatic gullwing ‘Falcon doors’ and space for five or, as an option, seven seats.
Tesla unveiled the Model X in September 2015 and right-hand drive UK sales started earlier in 2017. Company
founder Elon Musk is confident the new Tesla SUV will shake up the crossover segment in the same way that
he's disrupted sports cars and saloons. Much of the technology and underlying architecture is shared with the
Model S; there are two electric motors in models badged D to provide all-wheel drive, a Ludicrous Speed
Upgrade mode which trims the 0-62mph time to a bonkers 3.2sec and seating for seven over three rows. And
those ‘Falcon’ handclap doors not only add to the drama - they’re designed to ease access to the rear pews and
are intelligent enough to sense the roof of your garage and stop just short of bumping the ceiling. Neat… To
drive, the Tesla Model X is very similar to the Model S, with a quiet refinement, punchy performance and a
knock-out interior.5
4
https://www.carmagazine.co.uk/tesla/model-s/
5
https://www.carmagazine.co.uk/tesla/model-x/
6
MODELS
6 7
8 9
10
Battery products
The Powerwall 2
Tesla battery products include: the Powerwall 2, a home battery system with 5 kW
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(6.7 hp) continuous power and 13.5 kWh (49 MJ) capacity; the Powerpack, a
larger industrial battery system; and the Megapack, a containerized battery product
6
https://www.tesla.com/models
7
https://www.tesla.com/modelx
8
https://www.tesla.com/model3
9
https://www.tesla.com/modey
10
https://www.tesla.com/roadster
11
"Tesla Powerwall Home Battery Complete Review | EnergySage". Solar News. January 30, 2020. Retrieved August 26, 2020.
7
for utility-scale projects, each with up to 3 MWh (11 GJ) of storage and 1.5 MW (2,000 hp) of inverter
capacity.12
Tesla Powerpack batteries used at a Supercharger station. Initial cells for the battery products were made by
Panasonic. In 2017, production was shifted to Giga Nevada, where Tesla expected costs to drop by 30%.13
Vehicle batteries
Tesla was the first automaker to use batteries containing thousands of small, cylindrical, lithium-ion commodity
cells like those used in consumer electronics. Tesla uses a version of these cells that is designed to be cheaper to
manufacture and lighter than standard cells by removing some safety features; according to Tesla, these features
are redundant because of the advanced thermal management system and an intumescent chemical in the battery
to prevent fires. Tesla vehicle chassis used in Model S and X, with the battery visible The batteries are placed
under the vehicle floor. This saves interior and trunk space but increases the risk of battery damage by debris or
impact.14
Software updates
and upgrades
12
Lambert, Fred (July 29, 2019). "Tesla launches its Megapack, a new massive 3 MWh energy storage product". Electrek.
Retrieved July 29, 2019.
13
Berzon, Alexandra; Sweet, Cassandra (May 1, 2015). "Tesla CEO Elon Musk Unveils Line of Home and Industrial Battery
Packs". The Wall Street Journal. Retrieved May 2,2015.
14
Green Car Reports. Archived from the original on May 3, 2019. Retrieved February 11, 2014
8
Tesla vehicles' software is continuously updated over-the-air when new software and firmware versions are
released. This allows the cars to remain up to date and improve after purchase.
Tesla also offers the option to unlock features in the car through over-the-air software upgrades after purchase.
Available upgrades include: basic Autopilot, Full Self Driving, acceleration boost (for Model 3 owners), and
rear-heated seats (for Model 3 owners).
Connectivity
All Tesla cars come with "Standard Connectivity" which provides navigation using a cellular connection, and
video streaming, internet browsing, and music streaming (with a paid subscription) only over WiFi and/or
Bluetooth. "Premium Connectivity" adds cellular access to live traffic, satellite maps, and music streaming, as
well as video streaming, browsing the internet and "caraoke" when parked.15
Conclusion
Tesla Motors remains a very innovative company and perhaps the most in the industry Some even compare Tesla
Motors to Apple INC in how they are dominating their target markets.
15
"Connectivity". www.tesla.com. March 3, 2020. Retrieved August 26, 2020.
9
In studying Tesla Motors the have come up with a success story that many car manufactures have been trying to
do for years. First they started with a great product. An all electric luxurious sports car unlike no other in the
market. Secondly, they started high and are working their way down. This way they develop a luxury brand from
the start in hopes of eventually expanding their target market to the every day customer. Thirdly, they turn auto
industries weaknesses into strengths. They do this by showing the simpleness of an all electric drive train and the
fact that the don’t need oil and the many parts that a combustion engine requires. Fourthly, they created a new
multi-channel model. This model is a model in which the end user buys directly from the manufactures website.
Fifthly, they build the community & focus on the experience. This is evident from their website which focuses
highly on the experience. Finally, they leverage the media and traditional press. This was especially the case
when there was recent talks of Tesla cars starting on fire.
Bibliography
1. https://www.tesla.com/about
10
2. Musk, Elon (August 2, 2006). "The Secret Tesla Motors Master Plan (just between you and me) No.
124". tesla.com. Tesla Motors. Archived from the original on August 2, 2010. Retrieved October 3, 2010.
3. Lambert, Fred (March 10, 2020). "Tesla produces its 1 millionth electric car". Electrek. Retrieved March
28, 2020
4. https://www.carmagazine.co.uk/tesla/model-s/
5. https://www.carmagazine.co.uk/tesla/model-x/
6. https://www.tesla.com/models
7. https://www.tesla.com/modelx
8. https://www.tesla.com/model3
9. https://www.tesla.com/modey
10. https://www.tesla.com/roadster
1. "Tesla Powerwall Home Battery Complete Review | EnergySage" . Solar News. January 30, 2020.
Retrieved August 26, 2020.
2. Lambert, Fred (July 29, 2019). "Tesla launches its Megapack, a new massive 3 MWh energy storage
product". Electrek. Retrieved July 29, 2019.
3. Berzon, Alexandra; Sweet, Cassandra (May 1, 2015). "Tesla CEO Elon Musk Unveils Line of Home and
Industrial Battery Packs". The Wall Street Journal. Retrieved May 2,2015.
4. "Connectivity". www.tesla.com. March 3, 2020. Retrieved August 26, 2020.
5. Green Car Reports. Archived from the original on May 3, 2019. Retrieved February 11, 2014
11
