1.
Do you think Apple can continue to grow by developing breakthrough products that
create new markets, as it did with the iPod, iPhone, and iPad?
I feel that Apple can keep on developing by creating advancement items that make new market,
as it did with the iPod, iPhone, and iPad in light of the fact that Apple is one of the enormous and
mainstream brands in top 100 brands on the planet. They can gain from their rivals, like
Samsung. Samsung not just creates cell phone and furthermore the home apparatuses,
semiconductors, hardware items, and so forth Apple should dispatch some new items to enter
another market. For example, these days the gaming business is stirred and hot among
individuals from varying backgrounds, particularly in youthful age. Apple can follow the pattern
and produce the gaming item to pull in the gaming monstrosities. As per the section 2 and line 3,
'Apple depended on its demonstrated capacity to upset existing business sectors and make new
business sectors with specialized and plan developments'. I emphatically trust Apple can
accomplish it and more upper hands with their new development and innovativeness.
Additionally, they can utilize FABs strategy to give new and exceptional item to enter another
market with no boundary or square. FABs strategy is represents highlights, benefits and
advantages. It additionally supports the organization notoriety. Partners will be more certain and
willing to help Apple proceeds investigates and grows new development. Be that as it may,
Apple ought to be more spotlight on the improvement and advancement of the current items.
This is on the grounds that these days individuals are wanted and eager for new component or
advancement of the impending iPhone, including steadfast client and tech fever. Then, Apple
ought to do showcase entrance to improve the client experience. This methodology assists
organization with expanding the piece of the overall industry in current market. Coincidentally,
Apple can make small film mode in their iPhone. The thought is motivated from the projector
and mirror the video on the screen. iPhone client utilizes this element in dim room and play the
video. It is beautiful because of clients could be more appreciate the little film encounters in their
home through this element. What's more, this unquestionably will cause the film sweetheart to
notice buy. In the Apple official site, there is a local area rigorously for iOS clients to talk about.
iPhone client can record their audits and remarks of their encounters in17 utilizing iPhone
whether it is fortunate or unfortunate. Accordingly, Apple could allude to their audits to improve
their working framework, equipment and programming. As I would see it, Apple should invest
more their energy in building up their current item. Along these lines, they can fabricate a more
drawn out and more grounded relationship with faithful and expected clients. In a Chinese
incredible man said, 'A realm isn't about how much individuals you have, however the number of
individuals are faithful to you'.
2. How has Samsung’s global marketing strategy enabled it to compete so effectively
against Apple? Justify your answer.
Samsung has various reasons that defines why it has been such a big competitor for apple. They
produce all kind of budget phones. Samsung makes several different versions of its products, which
vary in price, they adapt their prices depending on the region they are operating, and they have much
more market share in emerging and developing markets where there is strong demand for inexpensive
phones. Apple always has a quality experience. They never compromise on quality to reduce the budget.
While apple products that are sold out of America are not subsidized by mobile carriers or payment
plans, making its price the same across the global market. Samsung does not underestimate the power
of market research and data analytics like apple does. They have a huge number of staff that work in
various offices around the globe just focusing on research, with backgrounds in psychology, sociology,
and engineering. Apart from that based on that research, they also spend more money on promotion
and advertising than apple. They sell far more mobiles than apple and their mobile are sold in
almost all countries of the world.
